Purnendu (Puru) Nayak

Purnendu (Puru) Nayak

Marketing at IBM

Toronto, Canada Area
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Purnendu (Puru) Nayak know in common
  • Get introduced to Purnendu (Puru) Nayak
  • Contact Purnendu (Puru) Nayak directly

View Purnendu's full profile

Purnendu (Puru) Nayak's Overview

  • Marketing Programs Manager, Global Demand Generation, IBM Business Analytics at IBM Canada Ltd.
  • Marketing Demand Programs Manager at IBM Canada Ltd.
  • Marketing Demand Programs Professional at IBM Canada Ltd.
  • Marketing Manager at N5R

500+ connections


Purnendu (Puru) Nayak's Summary

Puru Nayak is a marketing program manager at IBM in the Business Analytics, Sales Performance Management division with primary responsibility of planning and managing global demand generation programs. Puru has around 9 years of global experience in marketing, product development, and consulting in technology industry.

His analytical background, deep experience in customer relationship management (CRM) & technology applications, combined with superior fundamentals in business management, position him as a significant addition to the next-generation leadership & marketing team.

Working in various roles (technology consulting, product development, marketing) for world’s leading technology companies (Hewlett Packard, Oracle, Microsoft, IBM), he has developed a strong understanding of the technology market and its stakeholders.

• Market Planning
• Integrated Marketing Campaign Management
• Demand Generation
• Vendor Management
• Digital Marketing strategy
• Marketing Management

Purnendu (Puru) Nayak's Experience

Marketing Programs Manager, Global Demand Generation, IBM Business Analytics

IBM Canada Ltd.

Public Company; 10,001+ employees; Information Technology and Services industry

January 2014Present (9 months)

B2B Marketing

[ Marketing Demand Programs Manager for World Wide Demand Generation, Sales Performance Management, IBM Business Analytics ]

Marketing Demand Programs Manager

IBM Canada Ltd.

Public Company; 10,001+ employees; Information Technology and Services industry

July 2013January 2014 (7 months)

B2B Marketing

[ Responsible for market planning, execution (end-to-end campaign management) and business results for three programs in Canada and Caribbean Islands, IBM Software Group ]

Marketing Demand Programs Professional

IBM Canada Ltd.

Public Company; 10,001+ employees; Information Technology and Services industry

September 2012July 2013 (11 months)

B2B Marketing

[ Accountable for business results and marketing ROI for the software group of IBM Canada with program budget responsibilities. Demand Programs Professional (marketing program management) assisting several programs in Canada and Caribbean Islands ]

End-to-end responsibility of campaign management including developing marketing program strategy and quarterly plans to support revenue targets and pipeline, planning and executing GTM tactics (proprietary events, conferences, online events, telemarketing, email marketing, social media, search marketing), collaborating with cross-program teams to ensure co-ordination and timeliness of messaging, managing program budget, tracking results, campaign briefing, and managing vendor/agency relationships

Marketing Manager


Privately Held; 1-10 employees; Real Estate industry

May 2011April 2012 (1 year)

B2B Marketing

[ Responsible for developing business and leading a cross-functional team to provide marketing strategies to clients ]

Skills: Marketing strategy, business plans, business development (proposals), project management, budget management, event management, digital marketing, SEM (Google AdWords), content creation, search engine optimization (SEO), social media marketing, email marketing, e-nurturing, digital ad campaigns, landing pages, CTA, lead management, post-campaign analysis, reporting

Windows Campus Leader - Microsoft (p/t)

Redwood Strategic Inc.

Privately Held; 11-50 employees; Internet industry

November 2011February 2012 (4 months)

Promoted Microsoft Windows features to students at York University as part of Microsoft Canada’s first country-wide campus program

CRM Consultant


Public Company; 10,001+ employees; ORCL; Information Technology and Services industry

April 2007May 2010 (3 years 2 months)

Product Development

[ Responsible for analyzing, designing, developing, configuring, troubleshooting, packaging, launching and supporting Oracle CRM On Demand (SaaS) application (Siebel CRM/ Cloud CRM) ]

Skills: Business Analysis, Product Management, Agile Product Development, Siebel CRM, Siebel Tools, Siebel Essentials 7.7, CRM On Demand Application Configuration, SaaS, Enterprise application integration (EAI), Service-oriented architecture (SOA), database, data warehouse, dashboard

Associate (Systems Consultant)

Tata Consultancy Services

Public Company; 10,001+ employees; TCS; Information Technology and Services industry

October 2004March 2007 (2 years 6 months)

Technical Consulting

[ Responsible for managing critical technical consulting assignments working in an Onsite-Offshore global delivery model for client Hewlett Packard (HP) ]

Skills: Project management, business analysis, product management, performance tuning, benchmarking, requirement gathering, database, reporting, use cases

Purnendu (Puru) Nayak's Skills & Expertise

  1. Marketing Strategy
  2. Business Strategy
  3. Team Leadership
  4. Consulting
  5. Digital Marketing
  6. Social Media Marketing
  7. Marketing Analytics
  8. Demand Generation
  9. Integrated Marketing
  10. Brand Management
  11. Lead Generation
  12. Strategy
  13. Product Management
  14. Google Adwords
  15. Project Management
  16. Analytics
  17. SEO
  18. Web Analytics
  19. Marketing
  20. Email Marketing
  21. Online Marketing
  22. SEM
  23. Market Planning
  24. Campaign Management
  25. Program Management
  26. Vendor Management
  27. Lead Management
  28. Marketing Budget Management
  29. Marketing Communications
  30. Event Management
  31. Marketing Management
  32. Online Advertising
  33. Business Development

View All (33) Skills View Fewer Skills

Purnendu (Puru) Nayak's Education

York University - Schulich School of Business

MBA, Marketing & Strategy



✔ A+ (top 5%) in the 8-month strategic field study (Flagship program of Schulich MBA). Provided strategic recommendations to a master distributor of disposable food packaging products in Canada.
✔ Brand Implementation Manager - American Marketing Association (AMA), Toronto Chapter (2011-12): Worked with Director, Strategy, Interbrand to provide brand strategy for the non-profit association.
✔ Director - Case Competitions, Graduate Business Council (2011 - 2012): Conducted several internal and external case competitions

Activities and Societies: ✔ Executive, Business Technology Management Association (2011) ✔ Member, Schulich Marketing Association ✔ Canadian Marketing Association (CMA)

Inbound Marketing University, HubSpot

Inbound Marketing Certified Professional


Biju Patnaik University of Technology - NIST

B Engg, Information Technology


Purnendu (Puru) Nayak's Additional Information


Marketing and Advertising, Digital Marketing, Social Media marketing, Online Communities, Blogs, CRM, Lead generation, Web Technologies

Groups and Associations:

Canadian Marketing Association

Honors and Awards:


- A+ (top 5%) in the 8-month strategic field study (Flagship program of Schulich MBA)
- Distinction w/ Honors in B.Engg
- National Scholarship Awardee for academic performance in High-School.

Contact Purnendu for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Purnendu (Puru) Nayak’s full profile to...

  • See who you and Purnendu (Puru) Nayak know in common
  • Get introduced to Purnendu (Puru) Nayak
  • Contact Purnendu (Puru) Nayak directly

View Purnendu's full profile

Viewers of this profile also viewed...