Senior Director, CRM Product Marketing - On Demand & On Premise at Oracle
San Francisco Bay Area
Senior Director, CRM Product Marketing - On Demand & On Premise at Oracle
San Francisco Bay Area
CAREER SUMMARY: Proven leader of people, projects, and products. Career oriented self-starter. Outside-the-box marketer adept at capturing the unique value of technology oriented solutions. Decisive, quick study. Skilled people motivator and manager. Results catalyst. Thrive on hands-on execution as well as driving leveraged team results. Comfortable and talented at interfacing at all levels of customer and partner organizations. Vertical expertise in Financial Services, High Tech, Travel & Transportation, and Education. Four years overseas professional experience.
Marketing, Solutions Marketing, Product Marketing, SOA and Web Services Strategy, BPM, Stategic Alliances, Developer and ISV Networks
Software Development Lifecycle
(Public Company; ORCL; Computer Software industry)
June 2008 — Present (1 year 6 months)
Drive all messaging, positioning, outbound communications, and viral marketing for the Oracle CRM On Demand and Siebel CRM product lines.
View our Compete CRM story in this video: http://www.youtube.com/watch?v=rY9J0ajIDNQ
See who is talking about us on Delicious: http://delicious.com/OracleCRM
Read our CRM blog: http://blogs.oracle.com/crm/
Follow us on Twitter: http://twitter.com/oraclecrm
Join us on Facebook:
http://www.facebook.com/home.php?#/pages/OracleCRM/96039541606?ref=s
Watch us on YouTube: http://www.youtube.com/OracleCRM
See our Customer Success on Netvibes: http://www.oraclecrmsuccess.com/
(Public Company; ORCL; Computer Software industry)
March 2007 — June 2008 (1 year 4 months)
Led the Product Marketing 2.0 initiative for Oracle’s Enterprise Applications Business Unit. Championed Web 2.0-based marketing & sales techniques to reduce sales cost and cycle time. Drove performance metrics, measurement, and performance improvement efforts.
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
February 2006 — March 2007 (1 year 2 months)
Responsible for leading a team of 8 product marketing directors and managers focused on developing and executing targeted marketing content, campaigns, collateral, and events in collaboration with key verticals including Financial Services and Communications to drive qualified leads for CRM products. Key CRM interface for industry analysts, press, sales, corporate marketing, and alliances for CRM product marketing and messaging.
(Public Company; 5001-10,000 employees; SEBL; Computer Software industry)
November 2004 — January 2006 (1 year 3 months)
Responsible for designing, managing the build of, and marketing unique vertical solutions based on Siebels next generation architecture with top SI partners including IBM, Accenture, Capgemini, Deloitte, and BearingPoint.
(Public Company; 5001-10,000 employees; SEBL; Computer Software industry)
December 2003 — November 2004 (1 year )
Responsible for driving the future strategy for Siebels next generation Process Management solutions including requirements gathering, customer requirements, and process content.
(Public Company; 5001-10,000 employees; SEBL; Computer Software industry)
July 2003 — December 2003 (6 months)
Responsible for prioritizing Siebels product investments for future releases of Siebel applications as well as developing methods to streamline the product development process.
(Public Company; 5001-10,000 employees; SEBL; Computer Software industry)
September 2002 — July 2003 (11 months)
Responsible for repositioning Siebel applications as business process solutions by driving product lines to create process blueprints of their products and teaching Sales Consultants & PMs process-based solutions selling.
(Public Company; 5001-10,000 employees; SEBL; Computer Software industry)
November 2001 — September 2002 (11 months)
Responsible for driving the business plan that resulted in the creation of this business unit as well as managing all product design and definition for the first three releases of the product.
(Public Company; 5001-10,000 employees; SEBL; Computer Software industry)
August 2000 — November 2001 (1 year 4 months)
Managed all aspects of partner relationships including joint solution design, partner solution requirements for product marketing, partner recruiting, and partner business development and events management.
(Public Company; 1001-5000 employees; DTPI; Management Consulting industry)
May 1999 — August 1999 (4 months)
eBusiness Management and Consulting Created business plan, developed strategy for, and constructed prototypes of eCommerce portals for a $6 billion food distributor transitioning order management to a self-service internet model as well as developing a unique business-to-business commerce site for independent restaurateurs.
(Computer Software industry)
1999 — 1999 (less than a year)
(Privately Held; 10,001 or more employees; Higher Education industry)
April 1996 — August 1998 (2 years 5 months)
Business Process Consulting and Project Management - Drove strategic consulting & project management efforts for business units throughout campus. Managed more than 10 process improvement teams, including redesign of processes that saved an at-risk government research revenue stream of $25 million.
Product Innovation - Designed and executed system to reduce project durations from 6 months to 2 weeks for strategic initiatives, including a web-based method for piloting/approving deliverables.
(Public Company; 10,001 or more employees; DPSTF.PK; Package/Freight Delivery industry)
May 1994 — April 1996 (2 years )
Large-Scale Project Management - Implemented Process Management and ISO 9000 (international quality standard) at the largest operations facility in the DHL network resulting in approval during the first audit. Managed 14 simultaneous process improvement teams and all aspects of project including recruitment, purchasing, and training of the project facilitators and teams members.
(Public Company; 10,001 or more employees; TP; Package/Freight Delivery industry)
June 1988 — May 1994 (6 years )
Business Process-Based ISO 9000 Implementation - Developed and managed team that designed ISO 9000 compliant business processes and procedures manuals including the worldwide Group Operations Manual. Consulted worldwide to country management pursuing the ISO 9000 quality standard, resulting in ISO 9000 approvals in three countries.
Comprehensive Industry and Quality Management Experience - Held positions of increasing responsibility including Client Relations Representative, Cargo Logistics Coordinator, Service Quality Auditor & Quality Audit Analyst. 1988-1992.
MBA , Strategy, eCommerce, Marketing, New Venture Management , 1998 — 2000
BA , International Relations , September 1984 — June 1988