LinkedInShawn Pucknell

Shawn Pucknell

Director, FITC Events

Toronto, Canada Area
Events Services
  1. FITC
  1. North by Northeast Conferences, Inc.,
  2. Digital Arts and Technology Association,
  3. Rich Media Institute
  1. Digital Media Studies
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– Present

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Beginning in 1997, Shawn spent three years at MacLaren McCann Interactive where his hard work and initiative helped shape the growth and development of their multimedia department. Next, Shawn joined Blast Radius as a Senior Flash Technologist and was promptly sent to New York, where he helped develop the award-winning site.

Co-founding Ten Plus One inc ( in 2001, Shawn helped grow a small 2-man multimedia shop in the downtown Toronto area into a successful interactive boutique of 16 employees that specialized in producing intelligent digital work for clients such as CBC, TVO, ATI, Fuji films, Mercedes-Benz, Virgin Records, Four Seasons Hotels, Phizer, and Compaq.

Active in the interactive industry, Shawn is the founder and manager of the Toronto Flash users group FlashinTO ( and, is also the founding director of the FITC Design & Technology events (, now a global company with events around the world.

Shawn was lead author for the Macromedia Press title “Flash MX 2004 Demystified” for New Riders publishing, and has won 12 interactive advertising industry awards, including two gold Canadian Marketing Awards and an entry in the British Design & Art Direction annual. As well, Shawn sits on the Interactive Program Advisory board for Sheridan College, Humber College, and George Brown College.

Specialties:Event management, writing, curating, branding, job placements within the new media industry.



– Present (13 years 3 months)Toronto, Canada Area

Shawn is the founder and executive producer at FITC.

FITC produces design and technology focused conferences and seminars worldwide which inspire, educate and challenge attendees. Since 2002, FITC has brought together like-minded professionals and students in Toronto, Amsterdam, Tokyo, San Francisco, Chicago, Seoul, New York, Los Angeles and many other cities. Staying fresh by covering relevant topics in interactive, technical, design and business related content, FITC Events provides the professional development and networking opportunities needed to keep attendees up to date on the rapidly changing industry they work in. FITC produces a number of events internally and in collaboration with other event organizations throughout the year.

Director, Interactive

North by Northeast Conferences, Inc.
(3 years 1 month)Toronto, Ontario

Responsible for the NXNE Interactive festival, an annual event a part of NXNE.

Explore Digital - Media / Culture / Marketing / Music / Film / Startups / Web
More info at


Digital Arts and Technology Association
(3 years 8 months)


Rich Media Institute
(3 years 6 months)

Rich Media Institute (RMI) Canada was founded by industry leader Shawn Pucknell, who directs this location as well as all special initiatives in Amsterdam, London, New York, Chicago, and other locations.

RMI's mission is to educate designers, developers and marketers in the rich media industry about the capabilities, software tools, best practices and technologies for the professional creation of digital media.

RMI Los Angeles was founded by industry leading expert and Flash evangelist R Blank and his business partner Markus Almer, President of Almer/Blank. RMI Los Angeles workshops are held at the LA Flash Factory in Venice.


FlashinTO, Toronto Flash User Group
(9 years 4 months)

Organized monthly meetings, presenters, venue, etc


Function 13 Store and Gallery
(3 years 10 months)156 Augusta Ave, Toronto, Ontario Canada


Ontario College of Art & Design
(6 months)

Illustration Media
This is an advanced media course which explores new media techniques. Defining areas of personal creative niche and developing a suitable marketing strategy to promote and build a portfolio-based web site presentation. Utilizing the knowledge and skills obtained in previous media studios and digital workshops, students will employ graphic and navigation design to create functional and compelling text and image relationships, with the objective of market positioning in mind. Portfolios are edited, copy is written and a site is designed to broadcast the uniqueness of each illustrator’s work to prospective clients worldwide.

Director of Operations

Play at Joes
(11 months)

Start up, director of operations, toronto based gaming company


10plus1 Communications
(2 years 7 months)

Managed day to day operations for a small interactive dev shop.


Macromedia Press
(7 months)

Author Flash MX 2004 Demystified, Macromedia Press
-co-authored this title on the newest version of Macromedia’s Flash software for new
Riders publishing/macromedia press

Senior Flash Technologist

(6 months)

Flash, Flash, and more Flash!

Senior Flash Developer

Maclaren McCann Interactive
(2 years 7 months)

Web, Flash, Director, etc


International Academy of Design
(9 months)

instructor, internet & document design course

Honors & Awards

Media Hall of Fame Induction

Algonquin College

A rich media visionary”, one faculty member calls him, “he has transformed the Canadian multimedia landscape –putting both Canadian students and developers on the map for a worldwide audience.” He is recognized around the world as a celebrated technology author and an international award-winning designer and technologist.
His unique efforts of promoting Canadian art and technology have ensured that regional and International companies have access to Canadian New Media graduates in design technology and that students have access to international Rich Media thoughts, visionaries, and innovations.

Gold (Web Page Single)

Canadian Marketing Awards

For Pontiac Grand Am

Silver (Web Page Single)

Canadian Marketing Awards

Oldsmobile Intrigue

Bronze (Web Page Single)

Canadian Marketing Awards

Pontiac Sunfire

Gold (Web Page Single)

Canadian Marketing Awards

Pontiac Transport

Bronze Award

I.D. Magazine Interactive Media Design Review

Durex Screen Saver

Interactive Finalist

London International Advertising Awards

Pontiac Grand Am

Interactive Finalist

London International Advertising Awards

Oldsmobile Intrigue

Annual Entry

British Design & Art Direction

Durex Screen Saver

Finalist Certificate

New York Festivals

Finalist Certificate, Interactive - Pontiac Grand Am

Judge - FWA Site of the Year




The Last Advertising Agency on Earth
Category: Interactive Advertising / Online Commercials


Canadian Marketing Awards (The CMA's)

Category: Business Products & Services
The Last Advertising Agency on Earth

Merit Award

Advertising & Design Club of Canada (ADCC)

Category: Advertising Innovative, Single
The Last Advertising Agency on Earth

Additional Honors & Awards

• Judge - the FWA Site of the year, 2011
• Judge - SXSW Interactive Awards, 2004 to 2012
• Judge - Canadian New Media Awards, 2007
• Judge - Digital Arts Competition & Exhibition, RIT, 2007
• Judge - Flash Forward Awards, 2003
• Judge - Bell Broadcast and New Media Fund, 2003


  • Digital Media
  • Event Management
  • Interaction Design
  • User Experience
  • Flash
  • Curating
  • nunchucks
  • Digital Strategy
  • Multimedia
  • Management
  • Art Direction
  • Web Development
  • Graphics
  • Information Architecture
  • New Media
  • Creative Direction
  • Film
  • Interactive Marketing
  • Social Media Marketing
  • Women's Issues
  • People Skills
  • ActionScript
  • User Interface Design
  • Interactive Advertising
  • Motion Graphics
  • Building New Businesses
  • Animation
  • Social Entrepreneurship
  • Experience Design
  • Online Marketing
  • Illustration
  • Graphic Design
  • Marketing Strategy
  • User Experience Design
  • Mobile Applications
  • Nunchuku Skills
  • Business Management
  • Web Design
  • Flash Animation
  • Interactive Media
  • Entrepreneurship
  • Content Strategy
  • User Interface
  • WordPress
  • Poker
  • See 30+  See less


Macromedia Flash MX 2004 Demystified(Link)

Macromedia Press
January 2004

Written by a trio of interactive design pros and published by the folks behind the software, this guide is the place to turn when you're ready to move beyond the manual and leverage all of Flash MX 2004's power to solve real-world problems. Through a combination of straightforward explanations and hands-on exercises, you'll learn about such key topics as accessing external data sources, publishing in various formats, and creating elegant and effective ActionScripts. Best of all, the authors share their inside knowledge of Flash MX 2004's newest features: essential ActionScript 2.0 commands and standards, expanded support for rich media, a streamlined user interface, new Timeline Effects and Behaviors, and more. The companion CD includes all of the files you need to complete the book's lessons. So what are you waiting for? Get this book and start getting flashy with your dynamic, interactive Web sites.



Digital Media Studies


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