
Design PM and Marketing Director - Independent PR Practitioner
Phoenix, Arizona Area

Design PM and Marketing Director - Independent PR Practitioner
Phoenix, Arizona Area
As a business partner at Liquis Design, I head up project management and marketing objectives for the company. I also keep busy with freelance PR and marketing in addition to consulting for Valley small businesses.
(Design industry)
June 2008 — Present (1 year 2 months)
As a business partner at Liquis Design, my responsibilities encompass both project management and driving company growth through marketing.
In my role as project manager, I am responsible for ensuring that all design work meets our clients’ expectations and the final product possesses the necessary qualities for its purpose. This includes creating project objectives for the design team while managing the cost, time and scope of the project.
My duties as marketing director relate directly to the conception and implementation of the marketing plan based on specific goals for business development. Marketing strategies include social media, word of mouth, media relations, strategic partnerships, branding, event planning and good-old-fashioned creative curveballs.
Combining my marketing expertise with managing our clients' projects has also proven to be a beneficial resource for our clients and the marketing goals of their design investment.
(Transportation/Trucking/Railroad industry)
May 2008 — Present (1 year 3 months)
The work I do with Garcia Express truly encompasses the entire marketing realm. From branding to media relations and from internal and external communication to business planning, this job has it all. There is always something new on the horizon and the work is extremely rewarding.
(Public Relations and Communications industry)
May 2008 — Present (1 year 3 months)
As an independent practitioner, I provide PR and marketing services for local small businesses in addition to freelance work with other PR pros.
My experience in public relations and marketing extends to a diverse group of industries including style and beauty, fashion, outdoor recreation, entertainment, author and book, non-profit, information technology, banking, financial planning, real estate, residential building, association management, freight, construction and worksite safety.
(Privately Held; Public Relations and Communications industry)
October 2006 — May 2008 (1 year 8 months)
While at HMA, my responsibilities included client and media relations, strategic planning and implementation, promotional marketing and creating media materials.
(Public Company; 51-200 employees; Broadcast Media industry)
February 2002 — December 2003 (1 year 11 months)
My background also includes time spent in the field of broadcast media where I started out writing scripts and producing packages for KNXV ABC 15. At just 21 years old, I had an Emmy nomination under my belt and had gained a true understanding of how the media works, what they are looking for and how to work with them.
Bachelor of Arts with a Minor in Communication Studies , Emphasis in Journalism and Mass Communication , 2002 — 2004
Attended ASU's Walter Cronkite School of Journalism and Mass Communication
Spending time with my family, traveling, boating, snorkeling, beaching, snowboarding, hiking, trying to ride in the dunes with my husband, playing with my dogs... and work!
PRSA (Public Relations Society of America)
IPRA (Independents' PR Alliance)
IABC (International Association of Business Communicators)
SWOM (Society for Word of Mouth)
NAPW (National Association of Professional Women)
Heart to Heart Pet-A-Rama
Emmy Nomination
National Dean's List