
Director, Digital Strategy at CMEC
Toronto, Canada Area

Director, Digital Strategy at CMEC
Toronto, Canada Area
Obsessed with business strategy, technology, social media and word of mouth marketing (social networks, mircroblogs, wikis, social bookmarking, message boards, opinion sites), online publicity and promotions (blogs, social news sites, contests). Business development experience at start-ups and large consumer Internet / technology companies. Strong technical competence coupled with being highly strategic and capable of driving internal stakeholders to a consensus on important issues.
Proactively immersed in industry trends and opportunities and translate those insights into business proposals for prospective clients.
Fluently bilingual (French & English).
Hobbies: running, cinema, photography, cooking, swimming, sports.
< Last Updated: 01/22/2009 >
advertising, account management, analytics, business development, insight and recommendations, marketing, media planning, new product development, product management, product architect (tactical), product planner (strategic), project management, relationship management, strategic partnerships, usability, user experience.
(Non-Profit; Government Administration industry)
August 2008 — Present (1 year)
(Privately Held; Internet industry)
July 2007 — October 2008 (1 year 4 months)
(Marketing and Advertising industry)
September 2003 — March 2007 (3 years 7 months)
Freelance Account Director.
Foote, Cone & Belding, September 2003 - August 2004
Infinet, Fjord (Cosette), Grip, September 2004 - December 2004
Mindblossom, December 2004 - January 2006
MacLaren MRM, February 2006 - April 2006
Trapeze Media, May 2006 - March 2007
(Public Company; Broadcast Media industry)
December 2000 — February 2003 (2 years 3 months)
Award of Achievement in Web Analytics , Web Analytics , 2009
o Introduction to Web Analytics
o Web Analytics for Site Optimization
o Measuring Marketing Campaigns Online
o Creating and Managing the Analytical Business Culture
Dale Carnegie Training , Leadership , 2009
Dale Carnegie Course: Effective Communications & Human Relations
PMC , Practical Product Management Certified , 2007
CUA , Certified Usability Analyst , 2006
o User-centered analysis and conceptual design
o Putting research into practice
B.Sc. , Applied Math, Computer Science , 1992
Internet junkie, runner (first half-marathon in March 2008), swimmer, sports fanatic (big Habs fan), avid photographer, like to cook (courses at the George Brown’s Culinary Centre), traveler and entertainment gossip follower.