Consejero Delegado en íncipy
Barcelona Area, Spain
- Current
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- Consejero Delegado at íncipy
- Fundador at inusual network
- Past
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- Chief Marketing Officer at Profesionalia | USG People
- Marketing Communications Director at Profesionalia
- Professor of Interactive Communication, Experience Design, UxD, HCI. at UAB y UPF
- Fundador-Socio Director Creativo at Elogia
- Executive Creative Director at Comlógico
- Marketing Communications Director at ESSELTE METO
- Education
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- IESE Business School - University of Navarra
- ESIC: Business & Marketing School
- Universitat de Barcelona
- EADA - Escuela de Alta Dirección y Administración
- Recommended
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55 people have recommended Pere - Connections
-
500+
connections
- Industry
- Management Consulting
- Websites
Pere Rosales’s Summary
Traditional interruptive advertising, branding and marketing isn't working anymore. Now the consumers have the power, you can't interrupt them, but they can interrupt you...
People are not targets anymore, people are communities, and they expect to be treated with care and respect. Today the only way to achieve customer loyalty and return business is to adapt your marketing model to engage people. Believe that the world needs, not more communication, but better communication.
Ability to understand consumers in the digital space and to use that understanding to help client’s identify opportunities and meet business needs on-line.
Experience in the following areas:
• Strategy – designing solutions that meet clients’ digital business objectives.
• Customer experience – in depth qualitative and quantitative understanding of consumers behaviour on-line.
• Research services – in depth market knowledge of digital developments and their implications on existing business models.
• Market intelligence – competitive landscape reviews and on-going sector monitoring.
• Knowledge share – sector briefings for senior executive and non-digital teams.
• Solution management – providing programme and project management resource to help deliver digital change.
Experience with business processes in the digital area and a good understanding of how digital technology supports business
Experience of senior management in a consultancy practice including charging/billing processes, marketing/ business development.
Strong people management skills & experience.
Pere Rosales’s Specialties:
Community branding, creativity for engagement marketing, customer experience manager, brand experience, virtual communities, emotional design, interactive and creative communication, creative direction, interactive design, user experience, online strategy branding, online marketing, experience design, customer insights, interactive creativity professionals head-hunting.
Pere Rosales’s Experience
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Consejero Delegado
íncipy
(Management Consulting industry)
June 2009 — Present (6 months)
La primera empresa española de outsourcing en innovación digital. Enseñamos y ayudamos a nuestros clientes a usar la mejor tecnología para obtener los mejores resultados. Somos expertos en captación y retención de clientes y empleados; en creación de nuevos productos/servicios; en nuevos canales comerciales y en dar forma a nuevas estrategias de marketing, con foco en sistemas interactivos, redes sociales, Web 2.0, y lo que venga…
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Fundador
inusual network
(Professional Training & Coaching industry)
May 1997 — Present (12 years 7 months)
inusual is the first Spanish platform for talent development of reputable interactive creativity professionals: marketers, designers, advertisers and communicators focused in online and interactivity industry.
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Chief Marketing Officer
Profesionalia | USG People
(Privately Held; Marketing and Advertising industry)
September 2005 — May 2009 (3 years 9 months)
Primary duties include gathering data necessary to produce sales and creating marketing strategies that will attract new customers and maintain current ones. Responsible for putting together sales and marketing strategies with those in the production and publicity departments.
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Marketing Communications Director
Profesionalia
(Privately Held; Marketing and Advertising industry)
September 2005 — December 2007 (2 years 4 months)
Responsible for driving, developing and managing the overall strategic marketing direction and the enterprise's target markets/growth opportunities across Profesionalia's business units. This includes, but is not limited to, the entire Profesionalia service portfolio. Also I'm responsible for delivering the Profesionalia story to potential clients and partners. In addition, to serve as a driver for the company's strategic planning process and implementation.
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Professor of Interactive Communication, Experience Design, UxD, HCI.
UAB y UPF
(Educational Institution; 10,001 or more employees; Higher Education industry)
May 1997 — June 2006 (9 years 2 months)
Human computer interaction, interactive creativity principles, project management, methafors, mental models, creativity criteria, creative resources, talent management.
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Fundador-Socio Director Creativo
Elogia
(Privately Held; Marketing and Advertising industry)
January 2004 — September 2005 (1 year 9 months)
Responsible for all creative operations. Exceeded all annual revenue and profit contribution goals. Built a 14 person marketing communications, advertising and design team from the ground up.
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Executive Creative Director
Comlógico
(Marketing and Advertising industry)
January 2001 — January 2004 (3 years 1 month)
Responsible of complete service in "singular communication" helping brands to build an affective link with the consumer and the community.
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Marketing Communications Director
ESSELTE METO
(Marketing and Advertising industry)
June 1987 — June 2000 (13 years 1 month)
Provide necessary actions for maximizing sales in sales distributors and accomplish monthly sales plan constantly. Work as a liaison between account executives and take actions for better communications for execute corporate plans. Project various appraises and analytical objects along with retail sales and provide necessary communication with managers and consumers.
Pere Rosales’s Education
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IESE Business School - University of Navarra
2008 , PDD - General Management , 2008 — 2008
Accounting and Control.
Financial Management.
Markets and Business Opportunities.
Sales Management.
Manufacturing and the Value Chain.
Operations Management.
The People and Responsibilities of the Organization.
Human Behavior within the Organization.
Innovation and Information Technology. Information Systems.
Competitive Strategy and General Management.- Activities and Societies:
- This Program consists of a series of modules that equip the participants with the necessary tools for making decisions from the overall viewpoint of General Management. More info at: http://tinyurl.com/34oug6
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ESIC: Business & Marketing School
Master Executive , Relational Marketing, CRM & eCommerce , 2001 — 2001
Customer Relationship Management requires the alignment of three building blocks: insight into customer decision making, information about customers, and information processing capability. I was learned how to build a full-spectrum information portfolio for CRM that, through the thoughtful integration of existing tools, information properties, and communication channels, can provide a more complete picture of customers and form the basis for long-lasting and profitable relationships with them.
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Universitat de Barcelona
Master , Communication Management at Organizations , 1998 — 1999
Master's degree, Communication Management at Organizations provided secure safety in the design of the communication strategy, in the use of media that suit your business, acquiring the notoriety desired and optimizing the budget of communication. An introduction to organisational, people management and communication. Communication management. Designing, implementing and planning institutional and advertising communication.
The communication manager's role inside the company. New Technologies and communication. Parallel tools to traditional advertising. Skills of the communications manager. Presentation and handing in of a comprehensive communication plan. -
EADA - Escuela de Alta Dirección y Administración
Diploma , Direction of Advertising , 1996 — 1997
I learned to be responsible for the quality of service given. To get involved in the development of the marketing strategy of a company. To confer with department heads to develop goals and policies, and to identify products which are to be promoted. To develop budgets for advertising and plan advertising campaigns. To meet with representatives of the media such as radio and television stations, newspapers, magazines, and advertising agencies to negotiate contracts. To monitor these contracts to ensure that work is done satisfactorily.
Additional Information
Pere Rosales’s Websites:
Pere Rosales’s Interests:
brand communities, interactive communication, interactivity, experience design, customer experience management, human computer interaction, usability, multimedia, marketing, branding, creativity, advertising, strategic planning, corporate communication, digital photography, professional communities, professional networking, usability research, treking, international travel, gourmet, historical & modern architecture, reading good books, playing piano.
Pere Rosales’s Groups:
Administrator of INUSUAL - interactive creativity platform in spanish. Board Member of UPA Spain. Member of WOMMA - Word of Mouth Marketing Association. Member of ENGAGE - Design & Emotion Group. Member of CADIUS, the main usability grup in spanish. Member of creativity team of IAB Spain - Interactive Advertising Bureau. Member of AGEMDI-FECEMD - Interactive & Direct Marketing Agencies Association in Spain.
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IESE Alumni -
inusual -
Advertising Professional -
Front End of Innovation -
infonomia -
Salesforce.com Professional Network -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
IESE Entrepreneurs & Venture Capital Hub -
Customer Experience Professionals -
Barcelona Professionals -
User Experience -
Customer Experience Management -
PDD Networkers -
usg people | team members -
Reputation Institute
Pere Rosales’s Honors:
Member of The International Academy od Digital Arts and Sciences, Juror at "El Sol" Festival 2005 & "Art Directors Club of Europe" 2005, Chairman an juror at "Laus" Awards 2005, Juror at "Iman" Awards 2002, and 2006, juror of "NewYork Festival" 2004, winner of "Iman" Awards 2001, and "Laus" 1993. Frequent article writer for some interactive & marketing magazines. Also participating in semminars, masters & lectures at some schools, universities, congresses & festivals.
Pere Rosales’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
