Traci Hayner Vanover

Current

Owner at The Creative Concept
Vice President / Publisher at Entrepreneur & Self-Employed Business Journal

Education

Kent State University

Recommended

3 people have recommended Traci Hayner

Connections

38 connections

Industry

Marketing and Advertising

Traci Hayner Vanover’s Summary

A Welcome from Traci
From a young age, an entrepreneurial fire burned bright in me. I was inexplicably drawn to creative endeavors, but they always wound up centered around the sales process. Sure, I had Barbie® dolls – but mine weren’t interested in going to the beach with Skipper® - they were pitching commercial taglines and products to unwitting GI Joe® figures. It was clear that marketing of one form or another was my destiny.

I spent much of my early career working for large firms – first in marketing research, then in sales and marketing for several leading industrial manufacturers. All the while, the dream of small business ownership was always there. At the turn of the new century, the opportunity presented itself – and the rest, as they say, is history.

Soon afterward, I began my freelance business, The Creative Concept — catering to the unique copywriting, promotional and marketing needs of small businesses. In 2005, my work with small business owners led me to launch Entrepreneur & Self-Employed Business Journal. The magazine fueled my passion for writing, resulting in several ebooks, seminars, and courses, and dozens of small business articles in syndication. Friends have referred to me as a “one woman think tank,” — if that’s true, I can say with the utmost certainty that said think tank is fueled by chocolate, and Diet Coke®. How’s that for a trade secret?

My dreams have been realized by helping others achieve theirs. I am fortunate to be able to work with some of our nation’s brightest and most ambitious small business owners and leaders. The enthusiasm that they have is contagious – I find myself filled with the giddy elation of those bygone Barbie® doll days.

Whether your dream includes creating an additional income stream to fund recreational activities, or to leave the “rat race” and take your own path – I encourage you to reach out and seize the day!

Traci Hayner Vanover’s Specialties:

Web & Print Copywriting, Reputation Management / Branding, Promotional Services / PR, Promotional Materials, Articles, Newsletters, Direct Mail Pieces, Press Releases/Publicity Copy, Extensive experience with startups and solopreneurs, Impeccable writing and verbal skills, Creative thinker and problem-solver, Ability to identify under-utilized assets and new opportunities, Media experience and publicity writing skills, Wealth of marketing and advertising experience in corporate setting.

Traci Hayner Vanover’s Experience

Owner

The Creative Concept

(Marketing and Advertising industry)

Currently holds this position
Vice President / Publisher

Entrepreneur & Self-Employed Business Journal

(Marketing and Advertising industry)

March 2005 — Present (4 years 9 months)

Small business magazine combining news, information, tips and resources on a variety of small business topics, including: Legal Issues, Money & Taxes, Startup Information & Financing, Web & Graphic Design, Marketing, Publicity & Promotion, Sales Techniques, Book Reviews, Technology Innovations, Networking, Software & Utilities, and Ecommerce & Merchant Services.

Traci Hayner Vanover’s Education

Kent State University

Bachelor's , Business, Marketing

Activities and Societies:

Kent State Interhall Council, Student Services Director, New Student Orientation Instructor, Student Senate

Additional Information

Traci Hayner Vanover’s Interests:

internet marketing, reputation management, copywriting, web copywriting, small business promotion, publicity, brand conception, podcasting, jazz music, classic movies, big band music, smooth jazz music, gourmet cooking, fine wine, collecting movies, reading, blogging, yorkshire terriers, Detroit Red Wings, writing, publishing