Marketing and branding expert. Consultant, author, speaker and coach to small business and direct sellers.
Melbourne Area, Australia
- Current
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- Owner at The Profit Clinic
- CEO and Creative Director at John Counsel Advertising
- Founder and CEO at The Profit Clinic
- Past
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- Creative Director at Campaign Pacific Advertising
- Education
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- Deakin University
- Recommended
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3 people have recommended John - Connections
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9
connections
- Industry
- Marketing and Advertising
- Websites
John Counsel’s Summary
I specialise in Marketing Makeovers for small to medium enterprises.
I offer a six-month program of practical, hands-on, hype-free training, coaching, appraisal, re-working and creation of marketing plans, corporate identities, market communications, branding, advertising, sales promotion, lead generation, selling skills, packaging, collateral materials and more.
Learn more at:
http://www.TheMarketingMakeover.com
http://www.MarketingMasterClass.net
http://www.marketing4small.biz
http://www.profitclinic.com - Small Business
http://www.profitclinic.net - Direct Sellers
http://www.johncounsel.biz - comprehensive overview
John Counsel’s Specialties:
Marketing strategy and implementation.
Branding.
Market communications.
Corporate identity design.
Business coaching in productivity and profitability.
John Counsel’s Experience
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Owner
The Profit Clinic
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 1993 — Present (15 years 5 months)
I own and operate the business as a profitable enterprise. It succeeded a previous business called The Small Business Adshop, one of Australia's most successful small business training firms. I changed the name and focus because I found that most small business advertising failed because of lack of planning and strategy to drive it. By focusing on the causes instead of the effects, we provide much more effective solutions for our clients.
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CEO and Creative Director
John Counsel Advertising
(Privately Held; 1-10 employees; Marketing and Advertising industry)
September 1988 — Present (20 years 2 months)
I launched John Counsel Advertising in September 1988 after recovering from the illness that forced me to relinquish my former position as Creative Director at Campaign Pacific earlier that year.
The primary reason — apart from needing to earn income — was the refusal to take "no" for an answer by a couple of former clients with urgent needs that they insisted only I could meet to their satisfaction (flattering, but questionable) and requests from other ad agencies for strategic and creative troubleshooting support. I'd built a reputation for being able to turn tough challenges around quickly, with exceptional results — and I could keep confidences. And I could handle 'difficult' clients very well.
While JCA is no longer a full-time business for me, I still use it for some projects, especially troubleshooting work for other ad agencies. -
Founder and CEO
The Profit Clinic
(Privately Held; 1-10 employees; Marketing and Advertising industry)
February 1984 — Present (24 years 9 months)
We help small and home-based entrepreneurs and direct sales companies to sell more, more often, to more people, for more profit.
We specialise in marketing strategy, branding strategy, market communications, training and professional support.
We operate a network of more than sixty specialised web sites. You can down load a list of clickable links from http://profitclinic.com/sitelist/. -
Creative Director
Campaign Pacific Advertising
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 1987 — March 1988 (1 year 2 months)
Campaign Pacific was a small agency owned by long-time friends who wanted to boost billings. I was hired to help attract new clients and to ensure better results for all clients.
Our strengths included branding strategy, dramatic growth in market share and the establishment of entire new market segments. I resigned in early 1988 due to serious illness and uncertainty of recovery time.
Additional Information
John Counsel’s Websites:
John Counsel’s Interests:
Small business, home-based business, direct selling profession, writing, teaching, conference speaking, seminar leadership, work shop presentation, brainstorming, strategic thinking and planning, strategic alliances, problem solving.
John Counsel’s Groups:
Founder, The Australian Small Business Network.
