Greg Smith

Current

Senior Lecturer, Course co-ordinator (PR) at University of Notre Dame Australia
Senior Communications Officer at Dept. of Sport and Recreation

Past

Lecturer at Edith Cowan University
State PR manager (National Census) at Australian Bureau of Statistics
Head of PR, Air Command at Royal Australian Air Force

PR Manager, EHB Project at Agriculture
Once a sub at News Limited

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2 more...

Education

Central Queensland University
Edith Cowan University
Waverley College

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Connections

48 connections

Industry

Public Relations and Communications

Websites

Greg Smith’s Summary

Experience across most areas of PR practice, with a focus on using IMC and social media to reach target audiences.

My goals are to provide exceptional service, credible communications outcomes and timely delivery of information to highly-defined audiences, using the latest techniques.

Greg Smith’s Specialties:

Specialisation includes: research, writing, media campaigns, strategy/planning, reputation management and branding – much of it conducted in an "e-PR" environment, using SMRs, blogs, podcasts, etc.

Greg Smith’s Experience

Senior Lecturer, Course co-ordinator (PR)

University of Notre Dame Australia

(Public Relations and Communications industry)

January 2009 — Present (1 year )

Responsible for design and management of PR course content, lecture, tutor, administration, student supervision.
Senior Communications Officer

Dept. of Sport and Recreation

(Public Company; 201-500 employees; UIS; Information Technology and Services industry)

June 2007 — Present (2 years 7 months)

Promotion of internal and community-based programs.
Lecturer

Edith Cowan University

(Educational Institution; 1001-5000 employees; Higher Education industry)

July 2007 — June 2008 (1 year )

Teach PR Techniques, International PR, PR Research, Corporate Communications, Foundations of PR. Also course co-ordinator for professional placement.
State PR manager (National Census)

Australian Bureau of Statistics

(Government Agency; Public Relations and Communications industry)

May 2007 — July 2007 (3 months)

Three-month contract to run State media campaign to promote the Census. One staff member.
Head of PR, Air Command

Royal Australian Air Force

(Government Agency; Government Administration industry)

2006 — 2007 (1 year )

Public Relations
PR Manager, EHB Project

Agriculture

(Government Agency; Public Relations and Communications industry)

January 2006 — July 2006 (7 months)

Managed community consultation and media programs. Two other staff.
Once a sub

News Limited

(Public Company; 10,001 or more employees; NWS; Entertainment industry)

1984 — 2000 (16 years )

Originally a copy boy and cadet journalist on the Daily Mirror. Later subbed on The Australian, Daily Telegraph and Brisbane Sun (all News Ltd). Also subbed on The Sun (Sydney), West Australian (four years) and Evening Post (Sth Africa).

Greg Smith’s Education

Central Queensland University

PhD , Communications (PR) , 2004 — 2007
Edith Cowan University

MComms (PR) , Communications , 2001 — 2004

Activities and Societies:

Surfing society
Waverley College

1963 — 1973

Additional Information

Greg Smith’s Websites:

Greg Smith’s Interests:

Surfing (the real kind), jazz, blues, rugby union, current affairs, cycling, kayaking, family (three children, and the dog, Bella).

Greg Smith’s Groups:

Member, Bondi (43 years) and Scarboro Surf Life Saving Clubs. Like most PR people, I don't belong to any professional PR organisation, as the accreditation is not rigorous enough (as it is in accountancy or law, for example). Anyone can say they are a PR professional.