Amy Prior

Current

• Senior PR & Web Copywriter at Internet Services Group of Florida, LLC
• Freelance Interactive Writer at Amy Prior

Past

• Senior Copy Writer (Contractor thru Vaco Technologies) at Intersect Digital
• Senior Copywriter (Contractor thru Aquent) at Doner Advertising
• Senior Copywriting Contractor at Aquent Marketing Staffing

• Copywriter at Quicken Loans
• Copywriter at J. Walter Thompson
• Junior Copywriter at Organic
• Junior Copywriter at Zen Design Group

see less...

4 more...

Education

• Michigan State University
• Michigan State University
• Detroit Country Day School

Recommended

5 people have recommended Amy

Connections

135 connections

Industry

Writing and Editing

Amy Prior’s Summary

My goal is to raise the bar in online copy writing for myself, and for others; to challenge traditional schools of thought about writing by being imaginative and effective with my own writing.

I have ten years of solid Web copy writing experience that includes Web sites, landing pages, banner ads, paid search ads, blogs, e-mails and more. Clients include: Ford, PNC Bank, Quicken Loans/Rock Financial, Things Remembered, Bush's Beans and more.

Unlike other writers, I appreciate that user behavior, site functionality, search engine optimization (SEO), graphic design and site architecture inherently influence a Web site's copy content and as a result, the site's effectiveness. I do things the right way because I balance the end user's perspective with the client's voice in order to generate the desired action. Plus, I have a notoriously fast turnaround and expert grasp of writing/editing in AP style.

Amy Prior’s Specialties:

Interactive copywriting (websites, news releases, banner ads, paid search text ads, landing pages, promotional emails/newsletters, blogs, etc.)

Amy Prior’s Experience

• Senior PR & Web Copywriter

  Internet Services Group of Florida, LLC

  (Privately Held; Internet industry)

  August 2009 — Present (4 months)

  Responsible for writing news releases for clients of Internet Services Group of Florida to increase clients' search engine value. Focus on use of keywords, optimized for higher search ranking. News releases then get fed to Twitter, Facebook, LinkedIn, Digg.com, Reddit, & Newsvine.

• Freelance Interactive Writer

  Amy Prior

  (Writing and Editing industry)

  January 2009 — Present (11 months)

  Provide freelance services to clients who need interactive copy writing. Focus on Web sites, landing pages, banner ads, news releases, paid search ads and more.
  
  Use customer-focused writing with targeted language and search-specific keywords to generate specific actions (click-throughs, filling out lead forms, or interacting with the site).
  
  Please see my Web site at http://priori2ude.com

• Senior Copy Writer (Contractor thru Vaco Technologies)

  Intersect Digital

  (Writing and Editing industry)

  October 2008 — January 2009 (4 months)

  Creating and editing written copy for the 2009 Ford Vehicles brand website. Assist team with copy direction, project strategy and process. Provide client with deliverables that are in client voice and proofread.
  
  Products include the Super Duty, Ranger, Explorer, Expedition, Sport Trac and other Ford brand vehicles.

• Senior Copywriter (Contractor thru Aquent)

  Doner Advertising

  (Privately Held; 501-1000 employees; Marketing and Advertising industry)

  September 2007 — September 2008 (1 year 1 month)

  I worked closely with account managers and graphic designers to create copy specifically for online advertising strategies that include websites, banner ads, paid search ads, landing pages, promotional emails and more.
  
  Clients included: PNC Bank, Serta, Things Remembered, Polartec, IdeaCast, The Mobility Resource, and more.

• Senior Copywriting Contractor

  Aquent Marketing Staffing

  (Privately Held; 501-1000 employees; Staffing and Recruiting industry)

  2007 — 2008 (1 year )

  Currently acting as contractor through Aquent as an interactive copywriter.

• Copywriter

  Quicken Loans

  (Privately Held; 1001-5000 employees; Financial Services industry)

  January 2005 — May 2007 (2 years 5 months)

  Interactive copywriter. Worked on several company websites, landing pages, informational articles, RSS news feed. Assisted paid search team with creative for text ads. Acted as senior editor for and main contributor to the company blog, www.whatsthediff.com. Expert product consultant and liason between the marketing group and the Capital Markets group. Maintained Quicken Loans style guide, direction and tone of copy.

• Copywriter

  J. Walter Thompson

  (Financial Services industry)

  May 2001 — April 2004 (3 years )

  Worked on Ford company website, focusing on Ford trucks (Ranger, F-150, SuperDuty). Wrote copy for other Ford sites including Built Ford Tough, 2003 Ford North American International Auto Show, Ford/Harley-Davidson SuperDuty partner website, and Ford/Harley-Davidson sweepstakes sites.

• Junior Copywriter

  Organic

  (Public Company; 201-500 employees; OMC; Internet industry)

  May 2000 — December 2000 (8 months)

  Worked on Chrysler, Plymouth, Dodge & Jeep company websites and related online marketing objectives.

• Junior Copywriter

  Zen Design Group

  (Writing and Editing industry)

  September 1999 — January 2000 (5 months)

  Wrote copy for client packaging, print ads, catalogs, brochures, and various product instruction manuals.