Prince Ghuman

Prince Ghuman

SVP Marketing at ZipZap Inc.

San Francisco, California (San Francisco Bay Area)
Marketing and Advertising

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Prince Ghuman's Overview

  • SVP Marketing at Zip Zap Inc.
  • Financial Advisor & Corporate Recruiter/Trainer at World Financial Group

500+ connections


Prince Ghuman's Summary

Modern Marketer with experience managing all aspects of user acquisition.

Personal Goal - To continue my obsession with learning and success while surrounding myself with individuals who share a similar calling.

Prince Ghuman's Experience

SVP Marketing

Zip Zap Inc.

August 2014Present (2 months)

ZipZap provides a global payment platform for businesses to facilitate payments. With partnerships in North America, Europe, Asia, Africa and South America, we provide a global on-ramp and off-ramp for payment processing. Utilizing digital currency protocols, ZipZap provides a turnkey solution resulting in the most efficient payment processing.

Marketing Manager

Buy Auto Parts

Privately Held; 51-200 employees; Retail industry

May 2009February 2014 (4 years 10 months)

- Manage $2.7 million in annual marketing budget spanning design, SEO, advertising, and web programming.
- Responsible for an increase in web traffic from 40k visits to 400k visits (Jan 2010 - May 2013).
- Responsible for an increase in web conversions from 20 sales a month to 1700+ sales a month (Jan 2010 - May 2013).
- Responsible for an increase in web sales revenue from $8k a month to $400k a month (Jan 2010 - May 2013).
- Responsible for an increase in conversion rate by +500% from .1% to .51% (Jan 2010 - May 2013).
- One of four management leaders - President, Director Of Operations, Director of Product Development, and Marketing Manager who led the company to:
---> INC 5000 Fastest Growing Companies List 2012, 2013 & 2014
---> Internet Retailer Top 500 Ecommerce Companies List 2013, 2014
---> 30% year over year growth in consecutive years 2009-2013
- Weathered early start up environment to grow from a group of 20 to a company of 120 employees.
- Hire, train, and directly manage a marketing team of 15 employees - 7 USA based marketers and 8 full time programmers based in India.
- Direct all web design including extensive user experience research and implementation of a simple, clean, user centric atypical in the auto parts industry.
- Hire, train and indirectly manage a sales force of 40+ employees including sales manager, customer service manager and subsequent customer care supervisors.
- Train sales managers to analyze call center data such as incoming calls, closing rate, drop call rate, and other sales KPIs.
- Train customer service managers to conduct proper reputation management.
- Directly manage 8 full time programmers dedicated to the marketing team.
- Develop an in-house, custom built content management system, ecommerce cart management system and digital asset management system.
- Indirectly manage 6 product managers and train them to properly organize, price, catalog, and develop new and established product lines.

Marketing Director

POTENZA Premium Caffeine Water

Privately Held; 1-10 employees; Food & Beverages industry

November 2006January 2009 (2 years 3 months)

-Direct sales, and distribution of the product in San Diego County.
-Responsible for research and development of the POTENZA brand.
-Lead all facets of marketing and advertising for POTENZA brand recognition.
-Manage all business development in the San Diego and Los Angeles Counties.
-Train and manage employees including Account managers, Sales Representatives, and Models.

Assistant Advisor


Educational Institution; 10,001+ employees; Higher Education industry

20062008 (2 years)

Financial Advisor & Corporate Recruiter/Trainer

World Financial Group

September 2003September 2005 (2 years 1 month)

Financial Advisor & Loan Officer Recruiter/Trainer

-Delivered presentations regarding various financial products to new and existing clients.
-Managed recruitment, hiring, and training of all employees within the Loans sector of the firm.
-Make outbound cold calls and prospect inbound lead calls.

Prince Ghuman's Volunteer Experience & Causes

  • Volunteer Experience

    • Advisor

      The Image Exchange Project
      • Arts and Culture

Prince Ghuman's Languages

  • Italian

  • Spanish

  • Hindi

  • Punjabi

Prince Ghuman's Skills & Expertise

  1. E-commerce
  2. SEO
  3. Marketing
  4. Business Development
  5. Management
  6. Marketing Strategy
  7. Online Marketing
  8. User Acquisition

Prince Ghuman's Education

University of California, San Diego

B.A., American History (United States)


Activities and Societies: Lambda Chi Alpha - President UCSD History Club - Founder and President Mock Trial - Team Leader KSDT Radio - DJ of Stand Up Comedy Hour UCSD Transfer Assoc. - Outreach/Recruiter

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