Director at eBay, Berkeley MBA 08
San Francisco Bay Area
- Current
-
- Director, User Experience Design at eBay
- Past
- Education
-
- University of California, Berkeley - Walter A. Haas School of Business
- California Polytechnic State University-San Luis Obispo
- Recommended
-
5 people have recommended Preston - Connections
-
412
connections
- Industry
- Internet
- Websites
Preston Smalley’s Summary
Product guy with track record creating successful user experiences online. I bring a unique blend of strategy, design, and technical capabilities while specializing in managing product teams with expertise in the consumer web space.
Preston Smalley’s Experience
-
Director, User Experience Design
eBay
(Public Company; eBay; Internet industry)
June 2006 — Present (3 years 2 months)
Leads product design teams for eBay's Marketplace websites and partners with senior business & technology leaders to shape product strategies, determine investment portfolio and define how eBay can win in various industries (e.g. Clothing). Plays an active role on the Product Leadership Team composed of VPs/Directors of PM, UED, and PD.
Led the acquisition in 2008 of a small design/dev company (VuVox) adding Adobe Flash/Flex talent and capabilities to eBay. Managing the former CEO and team within eBay to shape the rich media strategy and deliver next generation user experiences for our customers (including eBay's iPhone app).
In 2006 and 2007, partnered with eBay leaders around the globe including Europe and AsiaPac to leverage the strengths of a common trading platform while enabling local teams to tailor the product to best meet their needs.
Scaled his multi-disciplinary design team to 25 people by establishing relationships with key design programs and professional trade groups (e.g. IxDA, SxSW, DMI). -
Manager, UI Design
eBay
(Public Company; 5001-10,000 employees; EBAY; Internet industry)
January 2005 — June 2006 (1 year 6 months)
Managed team of 5 UI Designers focused on eBay's search engine, multifaceted browsing, homepage, landing pages, internet marketing and SEO. Shaped the strategic direction of the business in those areas of focus—determining the investment portfolio.
Coached teams on working effectively toward a common goal. Ensured teams consistently achieved stakeholders' goals and delivered excellent results. Worked with partners around the globe including Europe and AsiaPac (relocated to Shanghai office for 2 months)
Reviewed UI designs for improvements to search products. This included task analysis, wireframes, high-fidelity mockups, information architecture diagrams, and coordinates development of interactive prototypes. -
Senior UI Designer
eBay
(Public Company; 10,001 or more employees; ebay; Internet industry)
January 2003 — January 2005 (2 years 1 month)
Led the effort to improve the finding experience for our worldwide community (eBay users conduct over 400 million searches per day – July 2006). Worked with executives to prioritize “finding” improvements as part of a global product strategy in that space. Contributed to the shipping strategy and conceptualized the UI for partnerships with UPS and the US Postal Service.
Created and reviewed UI designs for improvements to the finding product. This included task analysis, wireframes, high-fidelity mockups, information architecture diagrams, and coordinates development of interactive prototypes.
Created a knowledge management system for collecting and sharing best practices. -
Program Manager (PM)
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
2000 — 2001 (1 year)
Facilitated the planning process and product management for improvements to the next MacOS versions of IE and MSN Messenger. Designed the UI (thru storyboards, wireframes, rapid prototypes), gained feedback on designs, and iterated based upon feedback solicited.
Communicated with marketing, developers, and upper management in order to gather team feedback and ideas. Defined business focused product objectives based on the latest industry news and market research.
Preston Smalley’s Education
-
University of California, Berkeley - Walter A. Haas School of Business
MBA , General Management , 2005 — 2008
-
California Polytechnic State University-San Luis Obispo
BS , Computer Engineering, HCI
Focus on Human-Computer Interaction, Software Development & Project Management
