
Senior Executive - Consumer Research at PepsiCo India
India

Senior Executive - Consumer Research at PepsiCo India
India
To obtain a management position, where I can utilize my effective leadership & interpersonal skills to solve the unstructured problems and operational processes.
4 years of rich experience in Market Research and Operations Management:
Excellent knowledge of ground realities necessary for conducting Market Research.
Complete understanding of consumer requirements and capturing as input for product development.
Experience in data analysis and interface with research agency.
Good command over negotiation skills and documentation process.
(Public Company; PEP; Food & Beverages industry)
September 2006 — Present (3 years 7 months)
Core Responsibilities:
The role includes the primary aspects of quantitative & qualitative project management with a quality control and time management.
Managed the sensory team with four in-house research agencies for timely delivery of results.
Frequently audited research fields for quality maintenance.
Developed thorough understanding on different methodologies of market research.
Proactively made decisions on use of appropriate research methodologies and develop questionnaires basis the study objectives.
Supported in successfully launching new flavors: Lay's - fight for flavor, Chip with Dip, Mint Mischief, Kurkure - Naughty Tomato and Desi Beats, Cheetos - Whoosh flavors, Aliva Crackers- four flavors.
Trained the field supervisors and new research agencies on Fritolay standards and methodologies across geographies (New Delhi, Chennai, Mumbai and Hyderabad).
Processed consumer research data using SPSS software and provided interpretation with strong recommendations.
Additional Responsibilities:
Supported business development teams in the preparation of budgetary proposals related documents.
Tracked research spends as per budget through SAP by preparing the detailed monthly reports and also ensured the fair distribution of business among research agencies.
(Logistics and Supply Chain industry)
July 2005 — August 2006 (1 year 2 months)
Managed a team of 3 executives in handling Operations for the division and reported to the Export Manager.
Negotiated rates with various airlines to increase the profit margins on each consignment.
Worked with shippers, buying agents & overseas agents in executing the air consignments and ensured on-time delivery of consignments for all direct and nominated shipments.
Post Graduate Diploma , Foreign Trade , 2004 — 2005
Winter Internship
Jan to Feb 2004, Hari Om Enterprises, Pune
Authored a Project Report on Export Import Documentation
• Understanding the documentation procedure in export and import
• Basic requirements for an export business
• To know about the pre- and post-shipment finance in export
Masters in Business Administration , 2003 — 2005
Diploma , Exports Management , 2004 — 2004
Bachelor of Commerce , Commerce , 2000 — 2003
CBSE , Commerce , 1987 — 2000
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