
praveer.shukla@gmail.com, Entrepreneur
Delhi Area, India

praveer.shukla@gmail.com, Entrepreneur
Delhi Area, India
Current Projects (not in order of priority)
1. Global Healthcare
Company: Optimum Cure & Care Private Ltd.
Director, Marketing & Strategy
Mission: provide excellent health facilities from the Asia Pacific Region, and the tremendous heritage of ancient healing wisdom, at lowest costs to anyone on the planet, with substantial savings on travel, and superior customer service. So far, we've spent thousands of hours scouring Thailand, Singapore, Malaysia, India & Fiji. We've tied up with the best AJCI accredited medical facilities, wellness practitioners, hotels and spas. We have astounding health travel packages - ranging from dentistry to EFT to Ayurveda and now marketing them in earnest.
2. New Media Communication Backbone comprising Digital Dignage/Bluetooth/SMS/WiFi/Website for Luxury Segment and for the Retail Segment. Special focus on creating a permission based interaction process, and creating ahead-of-the-market content.
3. Marketing Soap Nuts ( Ritha Nut) under the my brand 'Wild Craft' from my new company, Nothing Added Technologies, an organization dedicated to providing the best of nature to eco-conscious consumers and supporters around the world.
* Roles Over The Past Thirty Years
Brand architect: ITC WelcomGroup, ITC Golf, Uncle Chipps’, Dupont Teflon, DCM, Escorts, Rajasthan Tourism, Kashmir Tourism, The Oberoi, Milkfood, ... many more.
Entrepreneur: YZero, Celebrations, Nothing Added Technologies, Again!
Freelance Editor and Journalist: Over 200 print articles in Brand Republic, Holiday Asia,
Asian Business Traveler, Asian PR Journal, www.smarttravelasia.com, US Satellite News ….
Creative Director: Worlds’ Longest Dance Party (for LG), Sultan Oman Exibition, The Oberoi, Kwality….
Assistant Manager, Dolcis retail, Oxford Street, London
Hotel Manager: Black Diamond Group, Washington DC.
* Manage an enterprise from a corporate mission
* In depth work with clients to create and implement mission statements
* Manage creativity, creative teams, schedules, and create crisp result-oriented briefings
* Develop competitive advertising strategies in tandem with marketing or brand managers
M.Sc , Economics , 1970 — 1975
I.S.C. , High School , 1964 — 1967
Cutting edge work in training and development, wellness, medical travel
International Medical Travel Association, Landmark Education, Kiva, The Indus Entrepreneurs New Delhi Chapter,
HTA, Gold Ribbon
Gold Medal, IITF