Praveen Rc

Current

SEO /PPC at UpMyStreet.com

Past

SEO for UpMyStreet.com at uSwitch.com
Manager - Search Marketing at Sulekha.com
Search Marketing Manager at Migliore Web Community

Online Marketing at NEIT

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Education

Kongu Engineering College

Recommended

7 people have recommended Praveen

Connections

367 connections

Industry

Internet

Websites

Praveen Rc’s Summary

Adwords Qualified Individual with over six years experience in Product Development, Search Marketing (SEO / PPC), Web Analytics & Marketing.

Hands on experience in local commerce businesses like Yellowpages, Classifieds, Real Estate in UK, India and US Market.

Proven expertise in creating and launching product from scratch to marketing and driving traffic.

Responsibility entails developing internet marketing strategies that aligns with key sales and marketing goals for the group and its various strategic business units.

Hands on experience in execution of annual marketing plan, creating SEM, SEO, Digital Media and SMO strategies and driving profitable online customer acquisition campaigns, retention campaigns, branding and other campaigns based on business need.

Keywords: Internet Marketing Strategist / SEM PPC / SEO / Interactive / Digital / New Media / Online Marketing, Product Development.

Praveen Rc’s Specialties:

SEO, SEM/ PPC, Digital media, Online Marketing, Web Analytics, Certified Google Adwords Professional

Praveen Rc’s Experience

SEO /PPC

UpMyStreet.com

(Internet industry)

June 2008 — Present (1 year 2 months)

Responsibility for search traffic ( Organic / Paid ) @ UpMyStreet.com
SEO for UpMyStreet.com

uSwitch.com

(Privately Held; Internet industry)

June 2008 — July 2008 (2 months)

UpMyStreet.com Limited operates as an online local information resource for its clients. It provides information regarding council tax, furniture, smarter homes, local area, house prices, buying and selling, renting, and moving, gas and electricity, car insurance, home insurance, life insurance, mortgages, credit check, home phone, digital TV, loans, . The site allows to search and compare detailed information about a specific postcode, city, town, and district or region. UpMyStreet.com Limited was founded in 1998 and is based in London, the United Kingdom. Till July 2008, UpMyStreet.com Ltd. operates as a subsidiary of uSwitch Ltd.
Manager - Search Marketing

Sulekha.com

(Privately Held; 501-1000 employees; Internet industry)

April 2005 — April 2008 (3 years 1 month)

Deployed more than $1.4M/annum Search marketing budget with postive ROI.Develop forecasts and budgets and implement best in class search marketing techniques focusing on improving the ROI through application of quantitative techniques.

Study SEO, SEM traffic flow patterns through extensive use of Google Analytics and internal logs. Taking suitable action for reducing bounce rates and improving customer retention rate.
Analyse website for Search Engine Optimization issues, reviewing suggestions made by team and implementing necessary “White Hat Techniques”.

Keep a tab on overall site architecture to identify and implement internal linking techniques.
Study the overall site structure and traffic flow patterns and and suggesting inputs based on data to the User Interface and Product Development Team.
Handled sizeble team of SEO & PPC managers. Responsible for overall Search traffic through SEO/ SEM for Yellowpages.Sulekha.com & SEM for Classifieds.sulekha.com
Search Marketing Manager

Migliore Web Community

(Internet industry)

2006 — 2008 (2 years)
Online Marketing

NEIT

(Internet industry)

August 2003 — March 2005 (1 year 8 months)

SEO, PPC, Online Marketing for clients website.

Praveen Rc’s Education

Kongu Engineering College

B.Sc , Computer Techonology , 1999 — 2001

Additional Information

Praveen Rc’s Websites:

Praveen Rc’s Interests:

Search Engine Optimization, Search Engine Marketing (PPC, CPA) Web Analytics, Web based Product development, Strategic Planning, Professional Networking, Usability research, International travel & trekking