Prasid Pathak

Student Lifestyle Marketing Manager at Microsoft

Greater Seattle Area

Current
  • Student Lifestyle Marketing Manager, US Public Sector at Microsoft
Past
  • Tools & Systems Marketing Manager, US Public Sector at Microsoft
  • Marketing & Customer Acquisition Associate at ABN Amro Investment Bank
  • Relationship Marketing at Carlson Marketing Group
  • Marketing Intern at Merrill Lynch
  • Summer Intern at Office of Congressman Pete Sessions
  • Software Tester at BEST Systems/Crossmark Consulting
Education
  • Northwestern University - Kellogg School of Management
  • University of California, Berkeley - Walter A. Haas School of Business
  • University of California, Berkeley
  • Jakarta International School
Connections
192 connections
Industry
Computer Software
Websites

Prasid Pathak’s Summary

I am passionate about Public Service, Technology, & Marketing. Today I work in Student Lifestyle Marketing for Microsoft, meaning I get to work on all the new interactive marketing & advertising that we're doing to reach the youth market including viral marketing, blogging, social networking, event marketing, etc. It also means I get to play with lots of our new Web 2.0 services like SkyDrive, Office Live Workspaces, and Silverlight. I also love writing, and have been an avid blogger for 5+ years.

Prasid Pathak’s Specialties:

Field marketing, Youth marketing, online marketing, viral marketing, paid search advertising, Facebook advertising, event marketing


Prasid Pathak’s Experience

  • Student Lifestyle Marketing Manager, US Public Sector

    Microsoft

    (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

    August 2007Present (1 year)

    • Microsoft Student Partner Program – Manage network of 100 Microsoft Student Partners executing viral campus marketing campaigns across the US to support all Microsoft student-oriented campaigns.
    • www.TheUltimateSteal.com – drove marketing across the US for launch of new program offering Microsoft Office Ultimate for $59.95 to college students. Drove campus rep outreach, creation of avatar-based online playground, HolidaySteal.com Facebook Application, and email campaign. Managed major event sponsorships, online ad buys & PR outreach.
    • K-20 Innovation Tour – drove marketing for campus tour on the future of learning technology with panel discussions by educational technology experts. Showcased a documentary on Microsoft's involvement in the Philadelphia School of the Future.
    • Student Council – led virtual-team across Microsoft to bring product groups together to ensure consistency of messaging to ensure Microsoft speaks to the student space with one voice.

  • Tools & Systems Marketing Manager, US Public Sector

    Microsoft

    (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

    20062007 (1 year)

    • Drove creation of internal marketing tools & resources to inform & enable field sales. Developed robust content driving major leadership initiatives around leadership transparency, corporate citizenship, new hire resources, and field sales awareness of marketing activies.
    • North American Communications Council (NACC) - represented US Public Sector internally in cross-group campaign spreading communications best practices to front-line managers.
    • Marketing Leadership Recruit (MLR) Program – MBA & undergrad marketing hires particpate in monthly trainings & talks featuring executive speakers & leadership-building activites as part of this year-long high-potential program.
    • SEAR Award Winner – highest award offered within US Public Sector organization.

  • Marketing & Customer Acquisition Associate

    ABN Amro Investment Bank

    (Public Company; Investment Banking industry)

    June 2005August 2005 (3 months)

    Summer Internship with world's 20th largest investment bank at Southeast Asia Regional HQ office in Singapore.
    • Workflow Analysis of Customer Acquisition – initiated project to improve process to ensure rapid lead conversion & seamless customer experience.
    • Executed International Promotion across SE Asia to drive new customer acquisition. Leveraged Singapore’s recognition as shopping destination & helped position ABN Amro brand as aspirational. Generated 50+ leads & coordinated promotion redemptions.
    • Conducted Competitive Analysis of competitors’ on-premises services & pricing.

  • Relationship Marketing

    Carlson Marketing Group

    (Marketing and Advertising industry)

    July 2004August 2004 (2 months)

    • Summer internship at leading Asian marketing organization to execute consumer-education program to build farmers’ associations for one of Indonesia's largest agricultural-products-manufacturers.

  • Marketing Intern

    Merrill Lynch

    (Public Company; Banking industry)

    June 2003August 2003 (3 months)

  • Summer Intern

    Office of Congressman Pete Sessions

    (Political Organization industry)

    June 2003June 2003 (1 month)

    Worked in the DC Office of Congressman Pete Sessions of Texas.

  • Software Tester

    BEST Systems/Crossmark Consulting

    (Privately Held; 11-50 employees; Computer Software industry)

    June 2002August 2002 (3 months)


Prasid Pathak’s Education

  • Northwestern University - Kellogg School of Management

    Executive Edcation, Marketing Fundamental, 20062006

    Studied Marketing Fundamentals with professors as part of Executive Education cirriculm at Kellogg. Topics included integrated marketing communications, branding, segmentation, targeting, positioning, and messagnig.

  • University of California, Berkeley - Walter A. Haas School of Business

    20022006

    President, The Indus Entrepreneurs (TiE)
    • Founding member & later President of the 1st student chapter of leading Silicon Valley networking org.
    • Worked closely with Berkeley Center for Entrepreneurship & Technology & Haas MBA School’s Lester Center for Entrepreneurship

    Dean's Advisory Council, Haas Undergraduate Program
    • Monthly discussion on student initiatives

    Marketing Director, INDUS
    • Elected to 2nd largest Berkeley campus org with only 13 officers, over 400 members, $50k budget, & over 20 events per year
    • drove all marketing for Culture Show (4000 attendees), Bollywood Berkeley (1000 attendees), and 3 other major events (400 attendees each)

    Senior Staff, ASUC Student Government
    • Part of Senior Staff of 7 managing Office of the President.
    • Directed relationship-marketing engine driving marketing and relationship-building with 460+ campus orgs & 20+ Residence Halls
    • Coordinated marketing for Michael Moore Lecture; sold-out 5000 tickets

  • University of California, Berkeley

    Business 20022006

  • Jakarta International School


Additional Information

Prasid Pathak’s Websites:

Prasid Pathak’s Groups:

National Forensics League, ASUC, TiE


Prasid Pathak’s Contact Settings

Interested In:

  • career opportunities
  • new ventures
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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