Student Lifestyle Marketing Manager at Microsoft
Greater Seattle Area
- Current
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- Student Lifestyle Marketing Manager, US Public Sector at Microsoft
- Past
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- Tools & Systems Marketing Manager, US Public Sector at Microsoft
- Marketing & Customer Acquisition Associate at ABN Amro Investment Bank
- Relationship Marketing at Carlson Marketing Group
- Marketing Intern at Merrill Lynch
- Summer Intern at Office of Congressman Pete Sessions
- Software Tester at BEST Systems/Crossmark Consulting
- Education
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- Northwestern University - Kellogg School of Management
- University of California, Berkeley
- University of California, Berkeley - Walter A. Haas School of Business
- Jakarta International School
- Connections
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228
connections
- Industry
- Computer Software
- Websites
Prasid Pathak’s Summary
I am passionate about Public Service, Technology, & Marketing. Today I work in Student Lifestyle Marketing for Microsoft, meaning I get to work on all the new interactive marketing & advertising that we're doing to reach the youth market including viral marketing, blogging, social networking, event marketing, etc. It also means I get to play with lots of our new Web 2.0 services like SkyDrive, Office Live Workspaces, and Silverlight. I also love writing, and have been an avid blogger for 5+ years.
Prasid Pathak’s Specialties:
Field marketing, Youth marketing, online marketing, viral marketing, paid search advertising, Facebook advertising, event marketing
Prasid Pathak’s Experience
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Student Lifestyle Marketing Manager, US Public Sector
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
August 2007 — Present (2 years 4 months)
• Microsoft Student Partner Program – Manage network of 100 Microsoft Student Partners executing viral campus marketing campaigns across the US to support all Microsoft student-oriented campaigns.
• www.TheUltimateSteal.com – drove marketing across the US for launch of new program offering Microsoft Office Ultimate for $59.95 to college students. Drove campus rep outreach, creation of avatar-based online playground, HolidaySteal.com Facebook Application, and email campaign. Managed major event sponsorships, online ad buys & PR outreach.
• K-20 Innovation Tour – drove marketing for campus tour on the future of learning technology with panel discussions by educational technology experts. Showcased a documentary on Microsoft's involvement in the Philadelphia School of the Future.
• Student Council – led virtual-team across Microsoft to bring product groups together to ensure consistency of messaging to ensure Microsoft speaks to the student space with one voice. -
Tools & Systems Marketing Manager, US Public Sector
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
2006 — 2007 (1 year )
• Drove creation of internal marketing tools & resources to inform & enable field sales. Developed robust content driving major leadership initiatives around leadership transparency, corporate citizenship, new hire resources, and field sales awareness of marketing activies.
• North American Communications Council (NACC) - represented US Public Sector internally in cross-group campaign spreading communications best practices to front-line managers.
• Marketing Leadership Recruit (MLR) Program – MBA & undergrad marketing hires particpate in monthly trainings & talks featuring executive speakers & leadership-building activites as part of this year-long high-potential program.
• SEAR Award Winner – highest award offered within US Public Sector organization. -
Marketing & Customer Acquisition Associate
ABN Amro Investment Bank
(Public Company; Investment Banking industry)
June 2005 — August 2005 (3 months)
Summer Internship with world's 20th largest investment bank at Southeast Asia Regional HQ office in Singapore.
• Workflow Analysis of Customer Acquisition – initiated project to improve process to ensure rapid lead conversion & seamless customer experience.
• Executed International Promotion across SE Asia to drive new customer acquisition. Leveraged Singapore’s recognition as shopping destination & helped position ABN Amro brand as aspirational. Generated 50+ leads & coordinated promotion redemptions.
• Conducted Competitive Analysis of competitors’ on-premises services & pricing. -
Relationship Marketing
Carlson Marketing Group
(Marketing and Advertising industry)
July 2004 — August 2004 (2 months)
• Summer internship at leading Asian marketing organization to execute consumer-education program to build farmers’ associations for one of Indonesia's largest agricultural-products-manufacturers.
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Marketing Intern
Merrill Lynch
(Public Company; Banking industry)
June 2003 — August 2003 (3 months)
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Summer Intern
Office of Congressman Pete Sessions
(Political Organization industry)
June 2003 — June 2003 (1 month)
Worked in the DC Office of Congressman Pete Sessions of Texas.
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Software Tester
BEST Systems/Crossmark Consulting
(Privately Held; 11-50 employees; Computer Software industry)
June 2002 — August 2002 (3 months)
Prasid Pathak’s Education
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Northwestern University - Kellogg School of Management
Executive Edcation , Marketing Fundamental , 2006 — 2006
Studied Marketing Fundamentals with professors as part of Executive Education cirriculm at Kellogg. Topics included integrated marketing communications, branding, segmentation, targeting, positioning, and messagnig.
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University of California, Berkeley
Business 2002 — 2006
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University of California, Berkeley - Walter A. Haas School of Business
2002 — 2006
President, The Indus Entrepreneurs (TiE)
• Founding member & later President of the 1st student chapter of leading Silicon Valley networking org.
• Worked closely with Berkeley Center for Entrepreneurship & Technology & Haas MBA School’s Lester Center for Entrepreneurship
Dean's Advisory Council, Haas Undergraduate Program
• Monthly discussion on student initiatives
Marketing Director, INDUS
• Elected to 2nd largest Berkeley campus org with only 13 officers, over 400 members, $50k budget, & over 20 events per year
• drove all marketing for Culture Show (4000 attendees), Bollywood Berkeley (1000 attendees), and 3 other major events (400 attendees each)
Senior Staff, ASUC Student Government
• Part of Senior Staff of 7 managing Office of the President.
• Directed relationship-marketing engine driving marketing and relationship-building with 460+ campus orgs & 20+ Residence Halls
• Coordinated marketing for Michael Moore Lecture; sold-out 5000 tickets -
Jakarta International School
Additional Information
Prasid Pathak’s Websites:
Prasid Pathak’s Groups:
National Forensics League, ASUC, TiE
Prasid Pathak’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
