Prasenjit Sarkar

Current

Emerging Markets Director (South Asia Consumer) at Dell

Past

Asia Pacific South SMB Line of Business Director (Clients, Software, Peripherals & Services) at Dell
Asia Emerging Countries General Manager (Personal Systems Group) at Hewlett-Packard
Asia Pacific & Japan Business Development Director (Commercial PCs) at Hewlett-Packard

India Commercial Channels Manager at Hewlett-Packard
Asia Pacific & Japan Volume Partner Sales Manager at Hewlett-Packard
Asia Pacific Information Storage Organisation Regional Commercial Marketing Manager at Hewlett-Packard
Asia Pacific Information Storage Organisation Regional Business Development Manager at Hewlett-Packard
Asia Pacific Information Storage Organisation Business Development Manager at Hewlett-Packard
India Computer Products Organisation Market Development Manager at Hewlett-Packard
India Computer Products Organisation Marketing Programs Manager at Hewlett-Packard
Corporate Manager (Business Development & Planning) at Mudra Communications
Manager (Business Development) at Mudra Communications
Marketing Services Manager (Business Group Rubber) at Bayer India Ltd
Deputy Manager Marketing Services (Business Group Rubber) at Bayer India Ltd
Management Trainee at Bayer India Ltd

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Education

Helsinki School of Economics Executive Education
Insead Hewlett-Packard Management Academy
Indian Institute of Management Ahmedabad

Indian Institute of Technology Bombay
South Indian Education Society's College of Arts & Science Sion Mumbai
Our Lady of Perpetual Succour High School Chembur Mumbai

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Recommended

4 people have recommended Prasenjit

Connections

500+ connections

Industry

Information Technology and Services

Websites

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Prasenjit Sarkar’s Summary

Marketing, sales & business development professional with 18 years in IT & other industries in Asia Pacific markets.

Prasenjit Sarkar’s Specialties:

Managing culturally diverse teams, managing a Business Group P&L, developing emerging markets, channel sales, channel marketing, customer marketing & product management.

Prasenjit Sarkar’s Experience

Emerging Markets Director (South Asia Consumer)

Dell

(Public Company; DELL; Information Technology and Services industry)

March 2009 — Present (10 months)

Leading a team of ten Sales & Marketing Managers running consumer & SMB distribution business for notebooks & desktops in Thailand, Vietnam, Pakistan, Bangladesh, Sri Lanka, Cambodia & Nepal. Achieved 111% of Q2'10 revenue target with 144% quarter-on-quarter growth and 145% of Q3'10 revenue target with 87% quarter-on-quarter growth.
Asia Pacific South SMB Line of Business Director (Clients, Software, Peripherals & Services)

Dell

(Public Company; DELL; Computer Hardware industry)

October 2008 — February 2009 (5 months)

Leading a team of four Business Development Managers to achieve revenue, margin & market share targets in desktops, notebooks, workstations, software, peripherals & services for small & medium businesses in India, Malaysia, Singapore, Thailand, Philippines, Indonesia, Vietnam & Pakistan. Working with Sales, Brand Marketing, Segment Marketing, Channel Marketing & Business Planning to define & drive quarterly & monthly product lineups, pricing plans & product programs for direct customers and channel partners. Running India & South Asia Bid Committees together with Pricing & Finance to approve special discounts for competitive bids. Supporting internal and external brand awareness.
Asia Emerging Countries General Manager (Personal Systems Group)

Hewlett-Packard

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

January 2005 — September 2008 (3 years 9 months)

Grew Personal Systems Group (PSG) revenue 2.2 times & gross margin 2.7 times from Q105 to Q208 in Asia Emerging Countries (AEC). Expanded team from 8 to 34 members running customer sales, partner sales, product management, segment marketing & partner marketing in Vietnam (until Oct 07), Pakistan, Sri Lanka, Bangladesh, Brunei, Nepal, Cambodia & Maldives. Led development of Vietnam Growth Plan 2007-09 (executed FY07 with 93% revenue growth) & Pakistan Growth Plan 2008-10 (executed 1H08 with 78% revenue growth).

o AEC Awards: ◊ Q407 Record Revenue/Gross Margin ◊ Best Q307, Q106 & Q405 Business PC Market Share Growth in Asia Pacific/Japan (APJ) ◊ Best Q406 Business PC SMB Market Share Growth in APJ

o Vietnam Awards: ◊ Second Highest Q207 PSG Revenue Growth in APJ ◊ Highest FY06 PSG Revenue Growth in APJ ◊ Best Q106 Business PC SMB Market Share Growth in APJ.

o Vietnam/AEC Awards: Q207 & Q307 Record Revenue/Gross Margin.
Asia Pacific & Japan Business Development Director (Commercial PCs)

Hewlett-Packard

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

April 2003 — December 2004 (1 year 9 months)

Achieved 105% of 2H03, 120% of 1H04 & 113% of 2H04 Commercial PC revenue targets in India, Hongkong, Korea & New Zealand. Led 3-member team in developing Asia Pacific Commercial PC business strategy. Process-managed annual business planning and semi-annual marketing fund allocation. Led Commercial PC Strategic Go-to-Market Initiative in Asia Pacific. Represented Commercial PC Business Unit at Asia Pacific Commercial Channel & SMB Councils. Scoped & executed Commercial PC element of Microsoft & Intel alliance programs.
India Commercial Channels Manager

Hewlett-Packard

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

May 2002 — March 2003 (11 months)

Led 31-member team in Distributor Sales, Reseller Sales & Channel Marketing to achieve 108% of 2H02 sales target for commercial PCs, notebooks, servers, printers & storage products sold through two-tier distribution channel. Managed Channel Health Program & Channel Development Fund. Worked to integrate HP & Compaq commercial channel structures, policies & programs across product categories.

◊ Member of Channel Reseller News India Reseller Awards 2003 Advisory Panel ◊ Nominated by Channel Times as HP’s representative in Channels’ Favourite Manager Survey 2002.
Asia Pacific & Japan Volume Partner Sales Manager

Hewlett-Packard

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

October 2000 — April 2002 (1 year 7 months)

Achieved 113% of 1H02 sales target in volume products through our four pan-Asia Pacific Distributors. Worked with product sales, business operations, finance & credit functions to resolve growth inhibitors. Standardised partner business review & planning processes across Asia Pacific. Co-led projects in Distributor consolidation & supply-chain reengineering under Volume Partner Reinvention Plan.

◊ Member of HP Asia Pacific Partner Advisory Board.
Asia Pacific Information Storage Organisation Regional Commercial Marketing Manager

Hewlett-Packard

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

August 1999 — September 2000 (1 year 2 months)

Led team of four Business Managers, a Technical Marketing Manager and a Business Analyst through two rounds of functional restructuring with record revenue & net profit performance in network data storage products. Liaised with Worldwide Product Divisions in Bristol & Greeley to develop & implement semi-annual business plans across Asia Pacific countries.
Asia Pacific Information Storage Organisation Regional Business Development Manager

Hewlett-Packard

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

November 1998 — July 1999 (9 months)

Recruited and led a team of four Business Development Managers to achieve 62% revenue growth in data storage products across Asia Pacific.
Asia Pacific Information Storage Organisation Business Development Manager

Hewlett-Packard

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

September 1997 — October 1998 (1 year 2 months)

Achieved 72% revenue growth in data storage products in Australia, Korea, New Zealand, Malaysia, India, Indonesia & Vietnam. Developed & implemented quarterly marketing plans together with Country Business Managers and Asia Pacific Product Managers.

◊ HP Asia Pacific High Achievers Club 1997 for Marketing Excellence ◊ Plaque for outstanding contribution to HP Australasia data storage business.
India Computer Products Organisation Market Development Manager

Hewlett-Packard

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

July 1996 — August 1997 (1 year 2 months)

Achieved 49% revenue growth in data storage products & printing consumables in India. Won approval for strategic India investments by Worldwide Product Divisions in Corvallis, Bristol & Boise and by Asia Pacific Marketing Centres in Singapore.

◊ Led India from No 6 to No 2 country position in HP Asia Pacific network storage revenue.
India Computer Products Organisation Marketing Programs Manager

Hewlett-Packard

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

July 1995 — June 1996 (1 year )

Designed and implemented channel incentive programs for peripherals & personal systems. Project-managed 5-city new product introduction events targetting resellers, endusers & press. Championed Reseller Registration Program that brought 135 indirect channel partners countrywide under HP banner.

◊ HP Asia Pacific High Achievers Club 1996 for Marketing Excellence.
Corporate Manager (Business Development & Planning)

Mudra Communications

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

January 1995 — June 1995 (6 months)

Recommended advertising strategies for prospective international clients. Analysed relevant markets & brands in collaboration with DDB Needham affiliate offices worldwide, interviewing industry experts & mediapersons and organising field research. Supervised a Business Development Executive.

Contributed to & participated in agency pitches to Cadbury Schweppes, Anheuser Busch & SC Johnson Wax that won us the Canada Dry, Budweiser & Raid accounts.
Manager (Business Development)

Mudra Communications

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

July 1994 — January 1995 (7 months)

Presented agency credentials in advertising, direct mailing, sales promotions, public relations & brand research to multinational entrants to India (General Motors, Nike, Levi Strauss, LG etc). Presented industry reviews to Volkswagen, McDonalds, Helen Curtis & Alberto Culver.
Marketing Services Manager (Business Group Rubber)

Bayer India Ltd

(Public Company; 10,001 or more employees; BAY; Pharmaceuticals industry)

September 1993 — January 1994 (5 months)

Responsible for product management in rubber chemicals sold to 13 tyre companies and more than 250 nontyre manufacturers nationwide. Supervised a Marketing Coordinator.
Deputy Manager Marketing Services (Business Group Rubber)

Bayer India Ltd

(Public Company; 10,001 or more employees; BAY; Pharmaceuticals industry)

July 1992 — August 1993 (1 year 2 months)

Supported sales operations in rubber chemicals through forecasting, industry sizing, tracking competitive activities, monitoring sales performance of 5 branches and planning distribution & movement of stocks.

◊ Part of 5-member team that was ranked 12th among 80 worldwide subsidiaries in Bayer International Management Simulation Contest 1993.
Management Trainee

Bayer India Ltd

(Public Company; 1001-5000 employees; Chemicals industry)

July 1991 — June 1992 (1 year )

Prasenjit Sarkar’s Education

Helsinki School of Economics Executive Education

Graduate Diploma , Management , 2006 — 2007
Insead Hewlett-Packard Management Academy

2001 — 2001
Indian Institute of Management Ahmedabad

PGDM , Marketing Management , 1989 — 1991
Indian Institute of Technology Bombay

B Tech , Chemical Engineering , 1983 — 1988
South Indian Education Society's College of Arts & Science Sion Mumbai

Higher Secondary Certificate , Science , 1980 — 1982
Our Lady of Perpetual Succour High School Chembur Mumbai

Secondary School Certificate , 1970 — 1980