Search Marketing Specialist Jon Clark

Current

Co-Founder at ipplications
Search Account Manager at Microsoft
Founder and PPC | SEO Consultant at PPC For Hire - Pay Per Click Advertising | SEO Services | Affiliate Marketing | E-mail Marketing (Sole Proprietorship)

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Past

Search Marketing Analyst at Microsoft
Search Engine Marketing Manager at inter@ctivate, inc.
Lead PPC Specialist at Interactivate

Online Marketing Manager at HydroWorx

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1 more...

Education

Messiah College

Recommended

27 people have recommended Search Marketing

Connections

319 connections

Industry

Marketing and Advertising

Websites

Search Marketing Specialist Jon Clark’s Summary

My ultimate goal is to start an interactive advertising agency specializing in pay per click (PPC) management and services as well as social network optimization, search engine optimization (SEO), media buying, affiliate marketing, e-mail marketing and the like.

In the meantime I am gaining as much Internet marketing experience as possible - both agency and client-side.

My in-depth search engine marketing experience includes:

• Work closely with two Fortune 500 clients with paid search spend in excess of $100,000 per month
• Manage 30 + Pay Per Click (PPC) campaigns with an approximate spend of $1.1 million in Google Adwords, Yahoo Search Marketing, and MSN AdCenter for clients ranging from e-commerce, large scale Real Estate Developers, Financial Services and Agricultural.
• In depth keyword research and traffic estimation for both Pay Per Click (PPC) advertising and search engine optimization (SEO).
• Pay Per Click (PPC) Landing page development, implementation, multi-variant testing and consulting.
• Website development/changes and registration form multi-variable testing to increase organic search visibility, e-newsletter subscriptions and sales leads.
• Originating PR campaigns to generate 'buzz' for the company by aligning communication tone and strategy with corporate vision and business objectives including press releases and news-cast interviews.
• Origination of initial email marketing newsletter and e-mail marketing campaigns based off best practices and CANSPAM while achieving, on average, a 21% open rate with minimal opt-out and high click-through.

Search Marketing Specialist Jon Clark’s Specialties:

Certified Google Advertising Professional
Certified Yahoo! Ambassador
American Marketing Association Member
Link building
Local search optimization
Search engine marketing (SEM)
Search engine optimization (SEO)
SEO analysis
SEO automation enhancement
SEO consulting
SEO data mining
SEO education & training
SEO implementation
SEO keyword research
SEO performance enhancement
SEO training
Website analytics
Website link architecture
Website usability

Search Marketing Specialist Jon Clark’s Experience

Co-Founder

ipplications

(Privately Held; Marketing and Advertising industry)

May 2009 — Present (7 months)
Search Account Manager

Microsoft

(Public Company; MSFT; Computer Software industry)

December 2008 — Present (1 year )

As a search account manager, I act as an expert both anticipating and responding to the challenges of the ever-changing online advertising industry for MSN Premier adCenter clients. This is done by providing customized, proactive advice and support as well as providing expert analysis and optimization services for my personal book of clients.

These optimization services include:
Vertical Insights, Account Inspection, Ad Analysis, Competitive Analysis, Keyword Analysis, Position Analysis, Ad-Group Targeting

Additional responsibilities include:
• Provide world-class service to a portfolio of premium strategic clients
• Pre-sales engagement work including proposal development
• Develop, recommend, and execute proposal, account, & campaign strategy
• Drive full client management and issue resolution
• Lead adCenter training for clients
• Communicate Microsoft’s continuously expanding search and online offerings
• Serve as a Microsoft representative/search expert at industry events
Founder and PPC | SEO Consultant
PPC For Hire - Pay Per Click Advertising | SEO Services | Affiliate Marketing | E-mail Marketing (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Internet industry)

September 2007 — Present (2 years 3 months)

Provide consulting services in internet marketing, online marketing, search engine optimization/SEO, search engine marketing/SEM, Pay Per Click Marketing (PPC) Social Media/SMO, web site design, web development, e-commerce, e-mail marketing, website analysis, and website maintenance for non-profits, affinity organizations and small to mid-sized businesses.
Search Marketing Analyst

Microsoft

(Public Company; MSFT; Computer Software industry)

July 2008 — December 2008 (6 months)

• Partner with Sales to deliver great results for customers
• Analyze performance of Customer’s portfolio of paid search marketing campaigns
• Conduct deep data analysis to inform strategic marketing insights and optimization requirements
• Provide advertisers with deep understanding of vertical and competitive intelligence to help shape marketing strategies
• Provide in-depth consulting services to high spend advertisers
• Recommend on-going creative and pricing strategies to improve Customer results
• Craft on-going targeting recommendations based on audience composition analysis and geographic campaign requirements
• Provide ongoing reporting of search program performance metrics
• Attend client meetings to provide key insights on optimization strategies, AdCenter training and vertical intelligence.
• Serve as vertical and search expert at industry events
• Research industry and vertical trends
Search Engine Marketing Manager

inter@ctivate, inc.

(Privately Held; Marketing and Advertising industry)

April 2007 — July 2008 (1 year 4 months)

Responsible for providing leadership, cross-functional support and increased success for both the search engine optimization (SEO) and pay per click (PPC) programs through collaboration with sales and client services staff to develop solid bidding strategies and effective key word management on search engines and managing the positioning to meet ROI targets.

Served as the information expert, offering regular training, education and consultation services on a variety of specialties including SEO, PPC, Blogging, link building, etc.
Lead PPC Specialist

Interactivate

(Privately Held; 51-200 employees; Marketing and Advertising industry)

April 2007 — May 2008 (1 year 2 months)
Online Marketing Manager

HydroWorx

(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)

August 2005 — April 2007 (1 year 9 months)

Search Marketing Specialist Jon Clark’s Education

Messiah College

BS , Marketing , 1997 — 2002

Additional Information

Search Marketing Specialist Jon Clark’s Websites:

Search Marketing Specialist Jon Clark’s Interests:

Internet Marketing, Pay Per Click Advertising (PPC Advertising) and Pay Per Click Management, Search Engine Optimization (SEO), Search Engine Marketing, Affiliate Marketing, E-mail Marketing, Landing Page Development, Website Design and Development, Search Engine Marketing Blogging, Social Network Marketing, Online Lead Generation, E-commerce Marketing and much, much more!

Search Marketing Specialist Jon Clark’s Groups:

American Marketing Association
LinkedSEO, Meetup.com

LinkedSEO
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
Inbound Marketers - For Marketing Professionals
Facebook.com
Web Analytics Association
Internet Marketing
SMX - Search Marketing Expo
Wikipedia Users Group
Google Group
Search Engine Strategies Conference & Expo
eMarketing Association Network
Online Advertising Professionals
Digg
StumbleUpon
Online Marketing Group (OMG)
Search Marketing Salon
Twitter
Social Media Today
Social Media Marketing
Tweeple
Messiah College Alumni & Student Networking Group
PPC Marketing
Tweeters
The Talent Buzz
Twitter Me
PPC Pro People
Job Search Online