Search Marketing Specialist Jon Clark

Current

Search Account Manager at Microsoft
Search Engine Marketing Manager at inter@ctivate, inc.
Founder and PPC | SEO Consultant at PPC For Hire - Pay Per Click Advertising | SEO Services | Affiliate Marketing | E-mail Marketing

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Past

Lead PPC Specialist at Interactivate
Online Marketing Manager at HydroWorx

Education

Messiah College

Recommended

21 people have recommended Search Marketing

Connections

167 connections

Industry

Marketing and Advertising

Websites

Search Marketing Specialist Jon Clark’s Summary

My ultimate goal is to start an interactive advertising agency specializing in pay per click (PPC) management and services as well as social network optimization, search engine optimization (SEO), media buying, affiliate marketing, e-mail marketing and the like.

In the meantime I am gaining as much Internet marketing experience as possible - both agency and client-side.

My in-depth search engine marketing experience includes:

* Manage 30 + Pay Per Click (PPC) campaigns with an approximate spend of $1.1 million in Google Adwords, Yahoo Search Marketing, and MSN AdCenter for clients ranging from e-commerce, large scale Real Estate Developers, Financial Services and Agricultural.
* In depth keyword research and traffic estimation for both Pay Per Click (PPC) advertising and search engine optimization (SEO).
* Pay Per Click (PPC) Landing page development, implementation, multi-variant testing and consulting.
* Website development/changes and registration form multi-variable testing to increase organic search visibility, e-newsletter subscriptions and sales leads.
* Originating PR campaigns to generate 'buzz' for the company by aligning communication tone and strategy with corporate vision and business objectives including press releases and news-cast interviews.
* Origination of initial email marketing newsletter and e-mail marketing campaigns based off best practices and CANSPAM while achieving, on average, a 21% open rate with minimal opt-out and high click-through.

Search Marketing Specialist Jon Clark’s Specialties:

Certified Google Advertising Professional
Certified Yahoo! Ambassador
American Marketing Association Member
Link building
Local search optimization
Search engine marketing (SEM)
Search engine optimization (SEO)
SEO analysis
SEO automation enhancement
SEO consulting
SEO data mining
SEO education & training
SEO implementation
SEO keyword research
SEO performance enhancement
SEO training
Website analytics
Website link architecture
Website usability

Search Marketing Specialist Jon Clark’s Experience

Search Account Manager

Microsoft

(Public Company; 10,001 or more employees; MSFT; Computer Software industry)

July 2008 — Present (4 months)
Search Engine Marketing Manager

inter@ctivate, inc.

(Privately Held; 51-200 employees; Marketing and Advertising industry)

June 2008 — Present (5 months)

Responsible for providing leadership, cross-functional support and increased success for both the search engine optimization (SEO) and pay per click (PPC) programs through collaboration with sales and client services staff to develop solid bidding strategies and effective key word management on search engines and managing the positioning to meet ROI targets.

Served as the information expert, offering regular training, education and consultation services on a variety of specialties including SEO, PPC, Blogging, link building, etc.
Founder and PPC | SEO Consultant

PPC For Hire - Pay Per Click Advertising | SEO Services | Affiliate Marketing | E-mail Marketing

(Privately Held; Myself Only; Internet industry)

September 2007 — Present (1 year 2 months)

Provide consulting services in internet marketing, online marketing, search engine optimization/SEO, search engine marketing/SEM, Pay Per Click Marketing (PPC) Social Media/SMO, web site design, web development, e-commerce, e-mail marketing, website analysis, and website maintenance for non-profits, affinity organizations and small to mid-sized businesses.
Lead PPC Specialist

Interactivate

(Privately Held; 51-200 employees; Marketing and Advertising industry)

April 2007 — May 2008 (1 year 2 months)
Online Marketing Manager

HydroWorx

(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)

August 2005 — April 2007 (1 year 9 months)

Search Marketing Specialist Jon Clark’s Education

Messiah College

BS, Marketing, 1997 — 2002

Additional Information

Search Marketing Specialist Jon Clark’s Websites:

Search Marketing Specialist Jon Clark’s Interests:

Internet Marketing, Pay Per Click Advertising (PPC Advertising) and Pay Per Click Management, Search Engine Optimization (SEO), Search Engine Marketing, Affiliate Marketing, E-mail Marketing, Landing Page Development, Website Design and Development, Search Engine Marketing Blogging, Social Network Marketing, Online Lead Generation, E-commerce Marketing and much, much more!