Paid Search Specialist (PPC)
Greater Los Angeles Area
- Current
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- Paid Search Specialist at PPC Buyers, Inc.
- Past
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- PPC Management (contract) at Autobytel, Inc.
- VP Search Acquisition at eForce Media
- PPC Management/Online Media Buyer at Autobytel, Inc.
- Marketing Representative at PADI (Professional Assoc. of Scuba Instructors)
- Reservations at Club Med
- Education
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- Northern Arizona University
- Waialua High School
- Recommended
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13 people have recommended Leslie - Connections
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329
connections
- Industry
- Online Media
- Websites
Leslie Drechsler’s Summary
Savvy marketer and accomplished media buying professional with experience necessary to successfully merge Internet and traditional marketing strategies and tactics to achieve optimum return on investments.
Leslie Drechsler’s Specialties:
Search marketing strategy and pay per click campaign management since 2000.
Leslie Drechsler’s Experience
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Paid Search Specialist
PPC Buyers, Inc.
(Online Media industry)
November 2004 — Present (5 years 1 month)
Manage Pay Per Click search engine marketing campaigns for varied clients on the leading search engines: Google AdWords, Yahoo! Search and Microsoft adCenter.
* Goals Consultation
* Keyword Research
* Ad Text Creative Development
* Bid Management
* Landing Page Assessment & Testing -
PPC Management (contract)
Autobytel, Inc.
(Public Company; 201-500 employees; Online Media industry)
February 2006 — June 2006 (5 months)
* Managed Google AdWords for leading online research and car buying service. (Autobytel.com, Autosite.com, Autoweb.com, Car.com and CarSmart.com)
* Performed keyword research, built keyword lists, wrote ad copy and tested landing pages
* Analyzed keyword performance to achieve a maximum ROI using in-house and third party bid management tools -
VP Search Acquisition
eForce Media
(Privately Held; Internet industry)
2004 — 2005 (1 year )
Lead strategic direction and approach of the Search Team and managed day-to-day paid search campaign strategy and management, measurement, analysis and optimization for auto, debt and credit verticals.
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PPC Management/Online Media Buyer
Autobytel, Inc.
(Public Company; 201-500 employees; ABTL; Online Media industry)
September 2002 — April 2005 (2 years 8 months)
* Negotiated media buys and maintained $12MM annual budget for leading online research and car buying service. (Autobytel.com, Autosite.com, Autoweb.com, Car.com and CarSmart.com)
* Developed PPC campaigns on Google, Yahoo and 2nd tier engines
* Performed keyword research, built keyword lists, wrote ad copy and tested landing pages
* Analyzed keyword performance to achieve a maximum ROI using in-house and third party bid management tools
* Bought cost-effective, targeted online advertising (CPM, CPV, CPC models)
Specific accomplishments include:
* Between 2003 and 2004 built out PPC campaigns to 100,000+ keywords per engine, grew lead volume by 86%; page view volume by 70%; total revenue by 110%
How Autobytel Ramped Up to 150,000 PPC Search Campaigns:
http://www.marketingsherpa.com/barrier.cfm?contentID=3003
Autobytel’s Condor Tames Search:
http://directmag.com/searchline/Autobytel_search_marketing/ -
Marketing Representative
PADI (Professional Assoc. of Scuba Instructors)
(Privately Held; 201-500 employees; Sports industry)
1997 — 2000 (3 years )
* Researched, planned and executed strategies for national and international product launches and revisions in conjunction with in-house training, technical and creative departments.
* Wrote and proofed Web content, email campaigns, advertising copy, packaging, brochures, catalogs, corporate literature, white papers, media kits, news releases and other promotional materials.
* Coordinated layout and design of promotional materials in conjunction with outside and in-house creative departments.
* Established and maintained key corporate partnership accounts, including American Airlines, Outrigger Hotels and Resorts and Princess Cruises.
* Functioned as staff writer for The Undersea Journal - an international scuba trade publication.
* Managed editorial staff of five and production schedule for special news section in AQUA and Sport Diver magazines.
* Assisted in the development and maintenance of the company Web site.
* Directed tradeshow booth planning, design and set up. -
Reservations
Club Med
(Public Company; Leisure, Travel & Tourism industry)
1995 — 1996 (1 year )
I don't remember what I did - but I got to travel a lot ;p
Leslie Drechsler’s Education
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Northern Arizona University
Bachelor of Arts , Communications (Advertising Emphasis) , August 1991 — August 1994
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Waialua High School
1988 — 1991
Additional Information
Leslie Drechsler’s Websites:
Leslie Drechsler’s Interests:
pay per click, SEM (search engine marketing), swimming, kickboxing, travel, reading, watching documentaries
Leslie Drechsler’s Groups:
Sempo Member
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Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION -
SMX - Search Marketing Expo -
Google Group -
Search Engine Strategies Conference & Expo -
MarketingExperiments Optimization -
Search Marketing Salon -
Search Engine Land -
SearchEngineWatch.com Forums -
TopLinked Marketing Professionals -
Linked Orange County California -
PPC Pro People -
PubCon -
Twittering
Leslie Drechsler’s Honors:
Qualified Google Advertising Professional
Yahoo! Search Marketing Ambassador
Microsoft adExcellence Member
Certified MEC Landing Page Optimization Professional
Leslie Drechsler’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
