Paul Martecchini

Current

• VP, Advertising at Meraki Networks, Inc.

Past

• Principle at PowerStar Consulting, LLC
• Consultant at Greystripe
• Sr. Dir. Advt. Product Marketing, Emerging Technologies at Yahoo!

4 more...

Recommended

4 people have recommended Paul

Connections

219 connections

Industry

Internet

Paul Martecchini’s Summary

Deep experience in monetizing Internet, Mobile, and Wireless platforms. Extensive contacts with both agencies and their clients. Track record in building effective trade marketing campaigns, ad programs, and consistently achieving revenue targets. Sales and sales management experience.

Paul Martecchini’s Specialties:

Sales, Sales Management, Monetization strategy, Product Marketing, Marketing, Trade Marketing, Financial Analytics & Forecasting, Leadership

Paul Martecchini’s Experience

• VP, Advertising

  Meraki Networks, Inc.

  (Privately Held; Computer Networking industry)

  February 2008 — Present (1 year 6 months)

  1. Led product development for new content services and advertising products on wireless networks; implemented behavioral targeting to increase response rates and ad revenue.
  2. Secured initial pilot sponsors, including Toyota and EA (Spore)
  2. Negotiated business development agreements and managed integration for 3rd party ad networks
  4. Led trade marketing and lead generation for Meraki’s sales team; managed PR strategy, conference attendance, and direct marketing...leading to best monthly sales performance in company’s history.