Founder and CEO, PostcardMania
Tampa/St. Petersburg, Florida Area
Founder and CEO, PostcardMania
Tampa/St. Petersburg, Florida Area
Using postcards as the only marketing medium to grow her company in its formative years, Joy learned the ‘ins and outs’ of postcard marketing through massive trial and error. Through extensive testing and tracking methods, she was able to isolate the key factors that are most likely to ensure postcard marketing success. Joy not only tells her clients to promote consistently to their target market in order to increase their overall income, she also practices what she preaches. Joy mails out 195,000 postcards every single week to her prospects and past customers and by using the principles that she has mastered, she has grown PostcardMania into a multi-million dollar enterprise.
About PostcardMania:
PostcardMania is one of the nation’s most effective, top marketing agencies specializing in lead generation for small to large-sized business. PostcardMania started out as a full-service postcard marketing company helping clients create turn-key marketing campaigns with graphic design, printing, mailing list acquisition and mailing services. Over the years, it has expanded to offer its clients more services including website design and programming, landing pages, email marketing and full marketing evaluations — all while continuing to educate clients with free marketing advice. PostcardMania has seen positive expansion every year since its inception and has won many awards for creativity, best business practices and expansion and was featured on the Inc. 500 and 5000 lists. Joy Gendusa, began PostcardMania in 1998 with nothing but a phone and a computer and zero investment capital. By 2008, revenues reached nearly $19 million and the company now employs over 150 people, prints 4 million and mails 2 million postcards representing more than 37,000 customers in over 350 industries each week.
Marketing, Direct Mail Marketing, Distribution
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 1998 — Present (11 years 6 months)
Helping others grow and expand their business!