Greater Boston Area
- Current
-
- VP Employment Brand and Strategy Engagement at EMC
- Past
-
- VP Global Brand, Field and Market Engagement at EMC
- VP Global Investor Relations at EMC
- Public Relations Manager at EMC
4 more...
- Education
-
- Assumption College
- Boston College
- Saint Louis University
- Recommended
-
7 people have recommended Polly - Connections
-
466
connections
- Industry
- Information Technology and Services
- Websites
Polly Pearson’s Summary
Employment Branding Leader, Culture Advocate, and Communication Strategist, passionate about Web 2.0 engagement as a driver of business success.
I have been honored to represent EMC, a FORTUNE 200 company, for nearly 20 years. My experience includes executive-level roles in marketing, human resources, branding, investor relations and public relations. Throughout my career, I’ve been focused on building trusting relationships, and engaging audiences in mission, vision and strategy, geared to furthering business results. My work has contributed to EMC’s enhanced employee engagement and reputation as a place to work in the 2000’s, and EMC’s achievement of being the most appreciated NYSE stock of the decade in the 1990’s.
I write a blog at http://www.pollypearson.com, and am a frequent public speaker on social media and employment branding. My employment branding and strategy engagement work has been featured in forums such as Harvard Business Review, FORTUNE, CNN.com, CBS News, National Public Radio, Financial Times, Human Resources Executive, The Human Capital Institute, and in the 2009 Penguin Press book, "Closing the Engagement Gap; How Great Companies Unlock Employee Potential For Superior Results."
I have worked in the Office of the CEO for each of EMC's 3 Chief Executives and was the first woman at EMC to be promoted to Vice President. I currently have the pleasure of working for Frank Hauck, EMC's EVP in charge of our largest division in revenue terms (Information Storage), Total Customer Experience, Quality, and Global Marketing. I also continue to work closely with EMC's EVP of Human Resources, Jack Mollen; and EMC’s Vice Chairman and head of Global Sales, Bill Teuber, as we transform EMC into the ultimate place to work.
Prior to EMC, I ran my own business in printing & graphic design, co-founded a start-up in office products, and was a manager at a recruitment advertising firm.
Polly Pearson’s Specialties:
- Building an employment brand covering internal and external audiences inclusive of strategy, architecture, visual identity and execution.
- Web 2.0 tools inclusive of blogging, microblogging, social network community building, Virtual Worlds
-Catapulting recognition and mind share
-Creating corporate mission, vision, values,credo, brand strategy and messaging architecture
Polly Pearson’s Experience
-
VP Employment Brand and Strategy Engagement
EMC
(Public Company; EMC; Information Technology and Services industry)
2005 — Present (4 years )
Built strong brand relationships and community with the talent market, both internal and external to EMC. Garnered record number of "Best Place to Work Awards."
Established EMC's Employment Brand Office, developed an employment brand message architecture, look, feel & tone, and launched this brand using 2.0 engagement models.
Maintain a blog dedicated to careers, culture and cool. Established EMC's employment brand on Twitter, Facebook and YouTube.
Created a multi-media platform inside of EMC to build community and connect employees with company strategy inclusive of a blog, Visual Talk Radio show, and Culture Talk Community inside of our internal Social Network.
Additional Information
Polly Pearson’s Websites:
Polly Pearson’s Groups:
Babson MBA Mentor Program
TARA, Today’s Already Rising Achievers, www.thetaras.org
EMC Women's Leadership Forum
-
EMC Alumni Network -
RecruitingBlogs -
EMC -
Saint Louis University Alumni Association -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
TARA -
Assumption College Alumni Network (Worcester, MA) -
EMC Women's Leadership Forum -
Simmons Leadership Conference -
Managing a Multi-Generational Workforce
Polly Pearson’s Honors:
--- SPEAKING ENGAGEMENTS ---
Social Media, Branding, Women's Leadership, eBusiness, Leading Investor Relations Practices, EMC Strategy
Fortune/MarketingWeek, The Conference Board, Simmons School of Mgt, Babson MBA Program, NC State MBA Program, Salomon Bros, Goldman Sachs, Morgan Stanley, Cowen Tech Conf, Bear Sterns, Merrill Lynch
--- ADVISORY COMMITTEES ---
NYSE (Pulbic Companies), SEC (Reg FD)http://www.sec.gov/news/studies/regfdconf.txt
Chief Marketing Officer Council
--- AWARDS ---
PRSA, Best Overall Investor Relations
Dow Jones, “Select Web Site”, Best IR Content
National IR Institute, Leading IR Conference Calls
Financial Times/IRMA Award, Best No. Am. Co. IR, U.K.
Creativity in Public Relations Award, Best IR Program
PRSA, Silver Anvil for Best IR Program
Barron’s/IRMA Award Best IR Web site; finalist: Best IR Officer and Grand Prix for Best IR
EMC Marketing Excellence Award
EMC Presidents Award Finalist
NYSE, Top performing NYSE Listed Stock
