
Search Engine Visibility, Social Media and RSS Technology Expert
Greater Denver Area

Search Engine Visibility, Social Media and RSS Technology Expert
Greater Denver Area
Over 12 years of executive experience directing, creating and executing online development and marketing strategies to maximize ROI for brand awareness, leads and sales initiatives.
Professional Goal: To be the leader in RSS marketing -- leveraging our social media, search marketing experience and Post Zinger technology to help companies better promote, distribute and syndicate podcast, video and news content over the Internet.
social media, rss marketing, content management of RSS feeds, podcast production, podcast promotion, search engine optimization, pay per click advertising, Google Adwords, word of mouth marketing, search marketing, online public relations, creation of social media campaigns, widget development, blog development, web analytics and analysis, article marketing, optimized press releases, reputation management
(Partnership; 1-10 employees; Computer Software industry)
October 2005 — Present (2 years 8 months)
Managing software development and strategy for the Post Zinger RSS application (formerly Castlock) used to create, manage, archive and report on RSS feeds, podcast, video, widget and blog content.
(Privately Held; 1-10 employees; Online Media industry)
September 2004 — Present (3 years 9 months)
Consultation, creation and execution of online marketing programs and technology platforms developed to maximize ROI for companies of all sizes. Coordinating efforts with co-workers to effectively integrate public relations, direct marketing and web technologies using the Internet as a central medium for strategy and measurement. Sales of online search visibility and RSS distribution programs, social media campaigns and podcast production.
Clients include Alltel, EAS, Travel Channel, BancWest, Bernina, Rally Software, Strategic Media, Dynamic Bicycles, Affinity Group, Hive Live, Doctor's Digest, Outdoor Industry Association, Centura Health, Best Promotions, Training Peaks, Quist Valuation, AdMedia Partners, Viasant, Vogelzang Vineyard, CatEye, Relish, Caffe Sanora and The Joint Commission
(Privately Held; 1-10 employees; Financial Services industry)
February 2002 — February 2004 (2 years 1 month)
Oversaw operations and development of a turn-key marketing and hosting platform, enabling companies within the merchant services industry to activate template-based websites for promoting and selling a variety of payment processing products and services.
(Public Company; 51-200 employees; Information Technology and Services industry)
March 2000 — December 2002 (2 years 10 months)
In charge of the network, systems and technical support teams responsible for all web hosting, colocation and managed services within the main data center. Lead the web development team, oversaw national web development sales, and was responsible for the California marketing strategy and communications provisioning for Internet access customers. Clients included Sony, Mattel, Cisco, Disney and Nexxus.
(Privately Held; 1-10 employees; Internet industry)
February 1996 — March 2000 (4 years 2 months)
Web development, strategic consulting, information architecture, user interface design, web application programming. Clients included Kinko's, Amgen, Sodexho Marriott, Silicon Graphics.
Management Information Systems 1997 — 1998
Computer Science 1993 — 1996
Founded Flash Internet, Inc. in the Santa Barbara City College Computer Lab. Sold the company in 1999 to publicly held, NetLojix Communications.
Graphic Design 1988 — 1989
Left Colorado State University to join U.S. Navy as an Operations Specialist
RSS, podcasting, SEO, rss marketing, social media, pay per click advertising, search engine marketing, online public relations, blog development, reputation management, local search, web analytics
Business Marketing Association, American Marketing Association, The Boulder Denver New Technology Meetup Group, Denver Area Podcasters, System member
2007 Fastest Growing Company in Boulder County (Mercury 100), 2007 BMA Silver key award for Search Engine Optimization and Search Engine Marketing, 2007 AMA Silver Peak award for Public Relations, and Gold Peak Award for Social Media