
Startup Architect
San Francisco Bay Area

Startup Architect
San Francisco Bay Area
A bit about me.
In the past 7 years, I have been focusing on the web 2.0 space with user generated content and marketing as the primary drivers. In this model virality spelled "zero cost marketing" is the name of the game. Through the jaxtr experience we mastered the art of virality and achieved 60,000 user sign up days. Jaxtr had over 11 million users when it was acquired in May 2009. I am currently working on my next consumer web play.
I also like to help other entrepreneurs especially first timers with advice and act as a sounding board. So feel free to ask me start up kind of questions. You can contact me at phillipmobin@gmail.com
(Internet industry)
June 2009 — Present (7 months)
Specializing in building, funding, and delivering consumer internet plays, Ignition provides assistance for starting, funding, team building, marketing and successful exit plans. This combo makes a company fundable but more importantly viable in the end.
The key to success in this day and age is User Generated Everything particularly user generated marketing aka virality. Ignition can bring quite a bit to the table in this area.
Additionally in a VP of Engineering role, we can work directly with developers and provide guidelines to increase efficiency significantly by recruiting key employees, using new/different technologies, using temporary strategic consultants, educating the team, or simply many common sense techniques that yield better, faster, and cheaper results.
For funding, we have relationships with companies such as DFJ, Mayfield, August Capital, Tanaya Capital, Mangrove Capital and Funders Fund. Knowing which angel or VC (and which partner in particular) to approach for the particular space is half the battle.
We also fill missing seats in new aspiring start ups. Placing the right VP Technology or a veteran in the space to be taken over can make the difference in saying yes or no in a VC meeting. We have significant connections with the celeb list of the silicon valley.
Companies that we work with are innovative and place user experience as the number 1 job in the company.