Business Management Consultant, Digital Media Expert, Entrepreneur
San Francisco Bay Area
- Current
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- Founder & Digital Media Consultant at Mitchell Consulting Cooperative, LLC
- Past
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- President: Consumer Media Division at Move.com
- Board of Advisors at Tumri Inc.
- Vice President Worldwide Sales at Six Apart
- Vice President/General Manager Real Cities Network & Vice President National Sales at Knight Ridder Digital
- Vice President Sales & Marketing at CarSoup.com
- General Manager // Regional Partnerships Director at Citysearch.com / Ticketmaster Online
- Retail Marketing Director at Infinity Promotions Group (division of CBS Broadcasting)
- Advertising & Marketing Director at Minnesota Parent Magazine
- Education
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- Carleton College
- Recommended
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18 people have recommended Patty - Connections
-
500+
connections
- Industry
- Online Media
- Websites
Patty Mitchell’s Summary
Senior-Level Media Executive // Agent of Change.
• Thinks at the highest strategic levels and yet is not above the day-to-day work that gets things done.
• Able to cultivate the best and the brightest and to motivate and inspire others to peak performances and superior results.
• Experience and unbroken track record of success in Print, Broadcast and Online Media Sales & Marketing.
• Has a Publisher/General Manager perspective and thrives in environments where she can bring cross-functional interests together to accomplish holistic objectives.
• Key senior contributor in areas of Public Relations, Consumer and Customer Marketing, Product Strategy, Operational Processes and Organizational Development.
• Specializes in organizational development and accelerated change or growth initiatives for start-up and mature companies.
• An engaging, dynamic and thought-provoking public speaker, moderator and panelist. Has spoken on radio, television and at numerous conferences, trade shows and events: Ad Tech, Digital Hollywood, Online Publishers Association (OPA), Newspaper Associate of America (NAA), Online Media & Marketing Association (OMMA).
Patty Mitchell’s Specialties:
online advertising; business development and strategic partnerships; audience and customer acquisition, development and retention; traditional and non-traditional media and marketing; newspapers; radio; television; online classifieds; social media; social networking; communities; online publishing tools; public relations; blogs and blogging
Patty Mitchell’s Experience
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Founder & Digital Media Consultant
Mitchell Consulting Cooperative, LLC
(Online Media industry)
December 2006 — Present (3 years )
The Mitchell Cooperative: sales, marketing, organizational and strategic business consulting for emerging and established media and social communications companies.
I am a consultant, adviser and resource to several emerging and established Internet companies, including Six Apart, Tumri, Doppelganger, TeeBeeDee, ClubSpaces, Comedy.com, PeopleJam, and others in pre-launch or stealth mode.
From high level strategy to hands-on tactics and execution, the Mitchell Consulting Cooperative takes companies to the next or the newest level, bridging the gap between a vision or a technology and a focused mission and plan to execute.
Using an extensive network of experienced professionals in everything from branding, design, UI, product development, public relations, community engagement and management, research, marketing, advertising and sales, the Mitchell Consulting Cooperative provides companies with the talent they need now, but aren't ready to hire and retain. -
President: Consumer Media Division
Move.com
(Public Company; MOVE; Internet industry)
January 2008 — June 2009 (1 year 6 months)
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Board of Advisors
Tumri Inc.
(Privately Held; Internet industry)
2006 — 2008 (2 years )
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Vice President Worldwide Sales
Six Apart
(Privately Held; 51-200 employees; Online Media industry)
December 2005 — December 2006 (1 year 1 month)
Founded in 2002 by husband and wife team Ben and Mena Trott, Six Apart has grown into a global company with headquarters in San Francisco and offices in Europe and Japan.
The company is the recognized world leader in developing personal and professional blogging and social media tools. Six Apart's product suite is: Movable Type, TypePad, LiveJournal and the newest personal web sharing service Vox.com - launched October 2006.
As Vice President of Worldwide Sales, Patty Mitchell was responsible for developing new advertising, sponsorship and partnership revenue for Six Apart. -
Vice President/General Manager Real Cities Network & Vice President National Sales
Knight Ridder Digital
(Public Company; KRI; Online Media industry)
October 2003 — January 2006 (2 years 4 months)
Directed sales and strategy for Knight Ridder Digital’s “Real Cities Network” as Vice President and General Manager.
The Real Cities Network is the nation's largest network of local news sites. With over 125 web sites and a presence in 20 of the nation's top 25 markets, Real Cities reaches more than 29 million unique visitors each month. -
Vice President Sales & Marketing
CarSoup.com
(Privately Held; Online Media industry)
October 2002 — October 2003 (1 year 1 month)
• Brought in at senior executive level to roll out local automotive portal to regional and national platform.
• Hired, trained and lead sales, marketing and product team of 8 new employees.
• Worked with CEO and CFO in identifying, negotiating, and executing new market expansion plans.
• Worked with CTO to prioritize overall site and new product development and enhancements. -
General Manager // Regional Partnerships Director
Citysearch.com / Ticketmaster Online
(Public Company; Online Media industry)
October 1999 — 2002 (3 years )
Managed local staff of content editors, producers and photographers and marketing, operations and sales personnel. Responsible for all functional areas: content, sales growth and customer retention, media and tourism partnerships and overall market profitability.
Top market recognition in the network of 44 cities in year 2000. Received numerous internal and external awards for site content, sales, marketing and operations achievements. Selected to GM Advisory Board for 2000-2001. Achieved local profitability nine months ahead of forecast.
Moved to Director of Regional Partnerships in 2001 to manage media and tourism relationships in Central and Western regions. -
Retail Marketing Director
Infinity Promotions Group (division of CBS Broadcasting)
(Public Company; Broadcast Media industry)
1996 — 1999 (3 years )
Recruited from Minnesota Parent magazine to develop cause marketing, partnership and new business marketing programs.
Developed over one million dollars in new revenue the first year. Won the 1997 Overall Achievement Award and the 1997 “Rainmaker” Award for most new direct business.
Developed deep relationships with advertising agencies and direct clients and created long-term programs for community and audience involvement. -
Advertising & Marketing Director
Minnesota Parent Magazine
(Privately Held; 51-200 employees; Publishing industry)
October 1993 — October 1996 (3 years 1 month)
Padres Publishing, publishers of Minnesota Parent magazine and City Pages, alternative weekly.
Responsible for setting and achieving sales goals, development of overall sales and marketing plans and execution, events, sponsorships, promotions, budget setting and compliance, account executive and support staff hiring and development.
Patty Mitchell’s Education
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Carleton College
BA , Psychology/Film Studies , 1980 — 1984
graduated with honors
- Activities and Societies:
- photographer for the News Bureau
Patty Mitchell’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
