
Principal at Sales Scale Partners
San Francisco Bay Area

Principal at Sales Scale Partners
San Francisco Bay Area
A senior executive with 18+ years in enterprise software / SaaS / technology-enabled services:
• Building new markets
• Selling to early adopters
• Rapidly scaling businesses with inside and outside sales
• Dramatically increasing average selling price
• Selling to CMOs, VPS eCommerce, VP Sales with CRM solutions
• Arming field with tools / CRM systems to accelerate sales
• Figuring out an emerging market
• Understanding how to articulate value
• Writing the sales playbook
• Building / training the sales team
• Selling hosted solutions to the enterprise and middle market
• Using / deploying / selling CRM
(Privately Held; Management Consulting industry)
October 2008 — Present (1 year 2 months)
Sales Scale Partners helps Sales VPs identify and capture the best practices of the top sales reps and transfer these skills to the rest of the sales team. It uses online sales playbooks filled with these best practice sales tools to help its clients more predictably scale their sales efforts. Clients include:
• AdBrite
• Nimblefish
• Finario
• Modius
(Computer Software industry)
June 2008 — September 2008 (4 months)
Led sales for SaaS Sales Analytics Company
• Delivered record quarter and increased average selling price 2.4X
• Retooled sales process, sales deck, sales compensation
• Created the sales playbook with best practice tools to scale sales
(Privately Held; 51-200 employees; Information Technology and Services industry)
February 2007 — March 2008 (1 year 2 months)
Built and managed sales and marketing functions for hosted website translation company
• Grew revenue 2X in 1 year
• Added 100 new accounts, including 3 Fortune 100 clients
• Propelled company onto the Inc 500 at #201
• Delivered first million dollar deal
• Performed market analysis to define sweet spot
• Initiated thought leadership program to drive web leads
• Built sales / marketing database for marketing programs
(Privately Held; 51-200 employees; Computer Software industry)
January 2002 — March 2006 (4 years 3 months)
Built team and managed sales for hosted micromarketing company
Grew bookings 11X
Increased average selling price 35X: $25K to $880K
Successfully recruited 9 A players from personal rolodex
Led focus on B2B tech and refocus on B2C retail
Established rigorous sales training and coaching programs
Sales lead on three successful VC fundraising rounds
(Public Company; Computer Software industry)
2001 — 2001 (less than a year)
Built inside sales group to boost field sales productivity
Field sales productivity increased 69% in < year
Member of Presidents Club (Top 6% of Company)
(Public Company; Computer Software industry)
1999 — 2000 (1 year )
Opened up eCommerce market by figuring out pitch, positioning
Sold 16 new eCommerce deals with field
Market contributed 10% of Y2000 license revenue
Published playbook and trained field to make sale repeatable
(Public Company; Computer Software industry)
1995 — 1999 (4 years )
Charter member of CRM sales team
Performed site surveys, product demonstrations
Led team that built CRM master demo
Trained 700 salespeople on CRM positioning
CRM Sales Consultant of the Year, 1999
Member of Presidents Club (top 2% of company)
(Public Company; Computer Software industry)
1993 — 1995 (2 years )
Developed southern region through new account sales
New accounts included Prudential, IBM, Westinghouse
Rookie of the Year, 175% of Quota, Quota Club
(Computer Software industry)
1991 — 1993 (2 years )
Built $4M pipeline with 30 direct marketing campaigns
MBA , 1988 — 1990
BA , Economics , 1980 — 1984
Trumpet playing, swimming, reading, croquet, surf vacations, throwing artichoke parties
Maverick Award - Nimblefish
CRM Sales Consultant of the Year - Oracle
President's Clubs - Kintana / Oracle
Quota Clubs - IMA / Oracle / Kintana
Rookie of the Year - IMA