Pat McCarthy

Current

• Vice President, B2B Marketing at Yahoo!

Past

• Director of Business Development at Right Media
• Former Owner at Wakeboarder.com
• Executive Producer at Palo Alto Software

• Founder at Innovative Computer Enterprises

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Education

• University of Oregon
• South Eugene

Recommended

2 people have recommended Pat

Connections

500+ connections

Industry

Internet

Websites

• My Blog
• My Company
• My Company

Pat McCarthy’s Summary

Vice President, B2B Marketing at Yahoo!

Vice President, Publisher Product Marketing at Yahoo!.

Sr. Director, Ad Exchange Product Strategy at Yahoo!.

Director of Business Development at Right Media, a leader in online advertising.

Blogging on advertising, web startups, and web analytics at ConversionRater.com.

Pat McCarthy’s Specialties:

Advertising Exchanges, B2B Marketing, Product Marketing, Publishers, Online Advertising, Affiliate management, web marketing, search engine optimization, PPC management, copywriting, PHP, CSS/HTML, graphic design, etc.

Pat McCarthy’s Experience

• Vice President, B2B Marketing

  Yahoo!

  (Public Company; YHOO; Internet industry)

  July 2007 — Present (2 years 5 months)

  Work in B2B Marketing bring Yahoo! advertising products to market.

• Director of Business Development

  Right Media

  (Privately Held; 201-500 employees; Internet industry)

  2005 — July 2007 (2 years )

• Former Owner

  Wakeboarder.com

  (Privately Held; 1-10 employees; Internet industry)

  January 1997 — June 2006 (9 years 6 months)

  - Founder of Wakeboarder.com, the leading content site in the sport of wakeboarding.

• Executive Producer

  Palo Alto Software

  (Privately Held; 11-50 employees; Computer Software industry)

  October 2000 — December 2004 (4 years 3 months)

  - Web site manager
  - Ecommerce manager
  - Search engine optimization
  - Link development
  - Affiliate management
  - Content creation
  - Partner management
  - Cold Fusion programming

• Founder

  Innovative Computer Enterprises

  (Privately Held; 1-10 employees; Internet industry)

  January 1995 — January 1997 (2 years 1 month)

  Web development, web consulting, graphic design.

Pat McCarthy’s Education

• University of Oregon

  Bachelor of Science , Computer Science , 1995 — 1999

  Minor in Business Administration.

• South Eugene

Additional Information

Pat McCarthy’s Websites:

• My Blog
• My Company
• My Company

Pat McCarthy’s Interests:

Web marketing, online sales, affiliate management, search engine optimization, wakeboarding, basketball, Oregon Duck Football and Basketball.

Pat McCarthy’s Groups:

•    University of Oregon Alumni
•    Online Advertising Professionals
•    University of Oregon
•    Yahoo Employees and Alumni Group
•    Ad eXchange Experts
•    Pragmatic Marketing Certified
•    The Oregon Duck Network
•    University of Oregon - CIS Alumni Network
•    Ad Exchange Professionals Worldwide
•    The Official Yahoo! Online Advertising Group

Pat McCarthy’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch