Pat McCarthy

Current

• Vice President, Product Marketing at Yahoo!

Past

• Director of Business Development at Right Media
• Former Owner at Wakeboarder.com
• Executive Producer at Palo Alto Software

• Founder at Innovative Computer Enterprises

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Education

• University of Oregon
• South Eugene

Recommended

2 people have recommended Pat

Connections

500+ connections

Industry

Internet

Websites

• My Blog
• My Company
• My Company

Pat McCarthy’s Summary

Vice President, Publisher Product Marketing at Yahoo!.

Sr. Director, Ad Exchange Product Strategy at Yahoo!.

Director of Business Development at Right Media, a leader in online advertising.

Blogging on advertising, web startups, and web analytics at ConversionRater.com.

Pat McCarthy’s Specialties:

Advertising Exchanges, Publishers, Online Advertising, Affiliate management, web marketing, search engine optimization, PPC management, copywriting, PHP, Cold Fusion, CSS/HTML, graphic design, etc.

Pat McCarthy’s Experience

• Vice President, Product Marketing

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  July 2007 — Present (2 years 5 months)

  Run product marketing for the publisher customer segment at Yahoo!. Includes publisher tools and all publisher customer segments.

• Director of Business Development

  Right Media

  (Privately Held; 201-500 employees; Internet industry)

  2005 — July 2007 (2 years )

• Former Owner

  Wakeboarder.com

  (Privately Held; 1-10 employees; Internet industry)

  January 1997 — June 2006 (9 years 6 months)

  - Founder of Wakeboarder.com, the leading content site in the sport of wakeboarding.

• Executive Producer

  Palo Alto Software

  (Privately Held; 11-50 employees; Computer Software industry)

  October 2000 — December 2004 (4 years 3 months)

  - Web site manager
  - Ecommerce manager
  - Search engine optimization
  - Link development
  - Affiliate management
  - Content creation
  - Partner management
  - Cold Fusion programming

• Founder

  Innovative Computer Enterprises

  (Privately Held; 1-10 employees; Internet industry)

  January 1995 — January 1997 (2 years 1 month)

  Web development, web consulting, graphic design.

Pat McCarthy’s Education

• University of Oregon

  Bachelor of Science , Computer Science , 1995 — 1999

  Minor in Business Administration.

• South Eugene

Additional Information

Pat McCarthy’s Websites:

• My Blog
• My Company
• My Company

Pat McCarthy’s Interests:

Web marketing, online sales, affiliate management, search engine optimization, wakeboarding, basketball, Oregon Duck Football and Basketball.

Pat McCarthy’s Groups:

•    University of Oregon Alumni
•    Online Advertising Professionals
•    University of Oregon
•    Yahoo Employees and Alumni Group
•    Ad eXchange Experts
•    Pragmatic Marketing Certified
•    The Oregon Duck Network
•    University of Oregon - CIS Alumni Network
•    Ad Exchange Professionals Worldwide
•    The Official Yahoo! Online Advertising Group

Pat McCarthy’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch