Plínio Okamoto

Current

• Creative Group Leader at RAPP Brasil
• Teacher at Miami Ad School/ ESPM
• Digital Creative Director at Rapp Collins Worldwide

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Past

• Senior Art Director at DPTO Propaganda
• Art Director at Universidade de São Paulo - USP Online
• Strategic Urban Planning - Trainee at Prefeitura Municipal de Santo André

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Education

• Escola Superior de Propaganda e Marketing
• Miami Ad School
• Universidade de São Paulo

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Recommended

6 people have recommended Plínio

Connections

489 connections

Industry

Marketing and Advertising

Websites

• My Blog
• Miami Ad School

Plínio Okamoto’s Summary

Award winner creative director with 12 years experience dealing with digital media, Okamoto is a creative group leader - responsible for managing the online and offline creative team of RAPP Brazil. According to the prestigious AdAge´s Agency A-list 2008, RAPP is amongst the greatest Direct Marketing Agencies Worldwide.

Okamoto has extensive experience leading creative teams and received numerous awards in important advertising festivals such as Cannes, London, MSN MMOnline and Gramado. He has developed integrated marketing services for leading brands such as Hewlett Packard Latam, Nokia, Petrobras, Volkswagen, Itaú Bank, Itaucard, Philips, Telefônica, Natura, Pernambucanas, Roche, SKY TV, Citröen, Folha de S.Paulo, McAfee, Microsoft, Organon, AT&T, MSN, Siemens, Fedex among others.

Plinio has lectured at universities and other institutions. This year he was chosen to be one the brazilian judges for the digital category at the prestigious London International Advertising Awards. He has also been part of Gramado International Advertising Awards jury for three consecutive years.

Okamoto is a Miami Ad School/ESPM professor and guest professor at MBA Marketing/USP.

Plínio Okamoto’s Specialties:

CRM, branding, creative concept, out of box thinking, team leadership, regional and global projects, latin america, usability, user experience, community management, social tools, online-offline integration, marketing, user-generated content, online promotions, viral campaigns.

Plínio Okamoto’s Experience

• Creative Group Leader

  RAPP Brasil

  (Privately Held; Marketing and Advertising industry)

  May 2009 — Present (8 months)

  Managing both online and offline creative teams. Clients under my responsibility are: Telefonica, Telefonica Negócios, TVA, Hewlett Packard Latam, Smiles and Pernambucanas. Reports directly to the VPs.

• Teacher

  Miami Ad School/ ESPM

  (Education Management industry)

  March 2009 — Present (10 months)

  Teaching "Integrated Campaigns" and "Web Design" disciplines

• Digital Creative Director

  Rapp Collins Worldwide

  (Privately Held; Marketing and Advertising industry)

  2003 — Present (6 years )

• Senior Art Director

  DPTO Propaganda

  (Privately Held; Marketing and Advertising industry)

  September 1998 — June 2003 (4 years 10 months)

• Art Director

  Universidade de São Paulo - USP Online

  (Public Company; 201-500 employees; Education Management industry)

  July 1996 — July 1998 (2 years 1 month)

• Strategic Urban Planning - Trainee

  Prefeitura Municipal de Santo André

  (Public Company; 201-500 employees; Government Administration industry)

  October 1994 — August 1995 (11 months)

Plínio Okamoto’s Education

• Escola Superior de Propaganda e Marketing

• Miami Ad School

• Universidade de São Paulo

Additional Information

Plínio Okamoto’s Websites:

• My Blog
• Miami Ad School

Plínio Okamoto’s Groups:

•    Interaction Design Association
•    Advertising Professional
•    e-BIZ
•    eMarketing Association Network
•    Online Advertising Professionals
•    IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
•    EXPM Ex-alunos da ESPM
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Digital Marketing
•    Social Media Marketing
•    RAPP
•    FWA
•    Mobile Marketing Brazil
•    ESPM Alumni Group
•    London Advertising & Design Group
•    Miami Ad School
•    INTERACTIVE & DIGITAL MEDIA GROUP
•    MAB / Mobile Advertising Brasil
•    SEO Secrets
•    The Cannes Award Winners
•    DDB Alumni Group
•    TED: Ideas Worth Spreading
•    Future Trends
•    Direct and Database Marketing
•    ESPM - Brasil
•    Marketing Digital Brasil
•    Business Communication Strategies
•    Interactive Media Worldwide
•    RAPP UK
•    RAPP BRASIL
•    Digital Personnel
•    Social Applications - Aplicativos Sociais
•    Comunicação com o mercado através de Mídias Digitais

Plínio Okamoto’s Honors:

CANNES
2008 Shortlist (Big Dream/Itaucard) / 2007 Shortlist (Money/ Itaú Bank) / 2006 Shortlist (Challenge/Antena Verde) / 2006 Shortlist (Bubbles/Roche) / 2005 Shortlist (Blackout/McAfee) / 2005 Shortlist (Goal/SKY) / 2005 Shortlist (Crazy for Soccer/SKY) / 2004 Bronze (So Big/Citroen) / 2004 Bronze (Multicamera/SKY)

LIAAWARDS
2004 Finalist (Sunroof/Citroen) / 2004 Finalist (Multicamera/SKY)

GRAMADO AWARDS
2009 Silver (SuperSecretDay/CN) / 2008 Gold (Big Dream/Itaucard) / 2008 Bronze (Notebook/Rapp)

MMONLINE/ MSN
2005 Finalist (Crazy for Soccer/SKY) / 2004 Bronze (Sunroof/Citroen) / 2003 Gold (ClubPhilips/Philips)

ABEMD
2009 Silver (SuperSecretDay/CN) / 2008 Gold (NewGolf/VW) / 2008 Bronze (Superpremium/Telefonica) / 2008 Bronze (Notebook/Rapp) / 2004 Silver (Doctor´s Day/Roche)

ABERJE
2007 Finalist (GP Guest/Petrobras) / 2007 Finalist (SecondLife/Petrobras) / 2005 Bronze (Fofuchos/Petrobras)

i-BEST
5 Gold /1 Bronze (2002-2008)

Plínio Okamoto’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch