Pat LaPointe

Current

• Managing Partner at MarketingNPV

Past

• Senior Vice President at Frequency Marketing
• Director,Marketing Development at Bell Atlantic
• VP Account Planning at Ketchum Advertising

• Vice President at Ketchum
• Account Director at HDM Advertising

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Education

• New York University - Leonard N. Stern School of Business
• McGill University

Recommended

11 people have recommended Pat

Connections

225 connections

Industry

Marketing and Advertising

Websites

• www.MarketingNPV.com
• My Blog

Pat LaPointe’s Summary

Managing Partner of MarketingNPV - a specialty consulting firm that helps Global2000 companies link their marketing investments to financial value creation and payback through marketing metric definition, marketing dashboards, portfolio management frameworks, strategic resource allocation models, and tactical marketing mix optimization. Our special expertise is in bridging finance and marketing organizations on practical measurement solutions, and finding credible ways to solve low/no data measurement challenges.

Pat LaPointe’s Experience

• Managing Partner

  MarketingNPV

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  2003 — Present (6 years )

  MarketingNPV is a specialty consulting firm that helps Global2000 companies link their marketing investments to financial value creation and payback through marketing metric definition, marketing dashboards, portfolio management frameworks, strategic resource allocation models, and tactical marketing mix optimization. Our special expertise is in bridging finance and marketing organizations on practical measurement solutions, and finding credible ways to solve low/no data measurement challenges.

• Senior Vice President

  Frequency Marketing

  (Privately Held; 51-200 employees; Computer Software industry)

  1996 — 2002 (6 years )

• Director,Marketing Development

  Bell Atlantic

  (Public Company; 10,001 or more employees; Telecommunications industry)

  1992 — 1996 (4 years )

• VP Account Planning

  Ketchum Advertising

  (Public Company; Marketing and Advertising industry)

  1989 — 1993 (4 years )

• Vice President

  Ketchum

  (Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)

  1989 — 1992 (3 years )

• Account Director

  HDM Advertising

  (Marketing and Advertising industry)

  1986 — 1989 (3 years )

Pat LaPointe’s Education

• New York University - Leonard N. Stern School of Business

  MBA , Marketing , 1986 — 1989

• McGill University

  BComm , Marketing, IT , 1981 — 1984

Additional Information

Pat LaPointe’s Websites:

• www.MarketingNPV.com
• My Blog

Pat LaPointe’s Groups:

•    NYU Stern School of Business
•    Marketing Executives Group
•    The CMO CLUB
•    McGill University Alumni
•    Chief Marketing Officer (CMO) Network
•    New York American Marketing Association
•    CMO Executive Network
•    Marketing Measurement Council
•    Wharton Marketing Metrics and Measurement
•    MarketingNPV

Pat LaPointe’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• getting back in touch