E-Marketing Sr Manager
Greater Nashville Area
- Current
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- Director of Service Operations at Acxiom Digital
- Past
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- Content Manager at WTVF - NewsChannel 5
- ENG Cameraman at Orange County NewsChannel
- Production Assistant at CBS News
- Education
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- American University
- Westminster Christian HS
- Recommended
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- Industry
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- Websites
Dirk Plantinga’s Summary
My professional passion is the way in which technology and the Internet are changing commerce and culture.
My first career was is in broadcast journalism. Around '95 I saw that a TV station's viewership could drive traffic to a web site. A site provided a second "channel" that reached viewers with the same product in a different package.
In 2000, my interest in web content and computer databases lead me to an Internet startup called SmartReminders.com. SmartReminders promised to deliver news customized to your interests via e-mail. It was an advertising model and long story short, that business was not sustainable nor valued after the dot-com bubble burst that year.
Fortunately, my bosses and I were determined entrepreneurs. We built a web based application that securely held a client's customer information, and allowed it to be cleanly segmented for direct marketing campaigns. E-mail was still viable of course, so we integrated an e-mail marketing platform that transmitted and tracked campaigns.
I play in an Internet enabled economy where the next big thing usually arrives before you realize it. Not long ago, businesses debated the need for a web site. Then e-mail became, and still is, the #1 Internet application. Now search rivals e-mail, joining the list of proven e-marketing strategies. I believe online social networks, user generated content and blogs are part of the next channel that marketers will embrace. After that, it will be the next generation of pier to pier commerce as powerful technology gets in the hands of consumers who now control markets.
Currently, I'm with Acxiom Corporation. I am a Director of Service Operations for Acxiom Digital, the online marketing agency division. I started the Acxiom Digital office in Nashville, where we create and fulfill our client's e-marketing campaigns. I have a team of 30 working under me.
Dirk Plantinga’s Specialties:
Online marketing strategy, e-mail marketing strategy and execution, HTML, search engine marketing, news gathering, web applications, writing, social and viral marketing.
Dirk Plantinga’s Experience
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Director of Service Operations
Acxiom Digital
(Public Company; 5001-10,000 employees; ACXM; Internet industry)
February 2000 — Present (9 years 11 months)
Oversee large team comprising the central region service operations group. Responsible for recruiting and growth planning of the central organization. Manage working relationships within various organizations within Acxiom.
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Content Manager
WTVF - NewsChannel 5
(Privately Held; 51-200 employees; Broadcast Media industry)
May 1993 — February 2000 (6 years 10 months)
Managed content on newschannel5.com, the news and information web site for The NewsChannel5 Netowork in Nashville TN.
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ENG Cameraman
Orange County NewsChannel
(Privately Held; 51-200 employees; Broadcast Media industry)
July 1990 — December 1992 (2 years 6 months)
News Cameraman/Reporter, Coverage Manager, News Producer for 24 hour cable news station in Orange County, CA.
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Production Assistant
CBS News
(Public Company; 5001-10,000 employees; Broadcast Media industry)
July 1988 — January 1989 (7 months)
Production Assistant for CBS News special events team. Covered 1988 nation political conventions in Atlanta and New Orleans and the January 1990 Presidential Inauguration.
Dirk Plantinga’s Education
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American University
BA , Communications , 1985 — 1989
- Activities and Societies:
- Student Newspaper, Radio, TV media
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Westminster Christian HS
1983 — 1985
Additional Information
Dirk Plantinga’s Websites:
Dirk Plantinga’s Interests:
Family - Wife Lyn since 1996, children Ross (2002) and Jenna Claire (2005), extended family in West Tennessee, Michigan, Colorado, and Africa among other places. Friends - I'm grateful for them Sports: Tennessee Titans, Nashville Predators, Vanderbilt Commodores, St. Louis Cardinals, Colorado Rockies, Baltimore Orioles, Washington Redskins E-mail Marketing - Retention and Cross-sell relationship marketing through the e-mail channel. Search Engine Marketing - Managing campaigns in Google AdWords and Yahoo Search Marketing. Web 2.0 - Social Marketing, Blogging, User-Generated Content, E-marketing, database marketing
Dirk Plantinga’s Groups:
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Acxiom Corporation -
American University Alumni -
Search Engine Land
Dirk Plantinga’s Honors:
Midsouth Regional Emmy Award for Excellence in Engineering (2000)
