Peter Friis
Co-Founder at Aromatec, Inc.
- Location
- Greater Los Angeles Area
- Industry
- Consumer Goods
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Peter Friis's Overview
- Current
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- Co-Founder at Aromatec, Inc.
- Past
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- Marketing & New Product Development at Amazon.com
- Education
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- UCLA Anderson School of Management
- Brown University
- Phillips Exeter Academy
- Recommendations
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2 people have recommended Peter
- Connections
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500+ connections
- Websites
Peter Friis's Summary
Specialties
Product management, viral marketing, e-commerce, business development (licensing, third party negotiation & integration), product development lifecycle (from requirements to QA & deployment) branding and consumer packaging.
Peter Friis's Experience
Marketing & New Product Development
Amazon.com
Public Company; 10,001+ employees; AMZN; Internet industry
May 2008 – July 2011 (3 years 3 months)
Primary responsibility was to drive awareness and adoption of growing digital video business for Amazon. The role involved deal evaluation and strategic negotiation, as well as rigorous financial modeling and ROI analyses, across multiple marketing channels including affiliate, mobile, social media, SEM, email/newsletter and partner marketing.
• Identified and negotiated strategic partnerships to increase marketing, awareness and distribution of Amazon’s digital video service and develop strategic plan for growth of emerging platform
• Managed existing partnerships with consumer electronic vendors and major motion picture studios in developing new product offerings and launching key marketing initiatives
• Oversaw all off-channel, 3rd party marketing initiatives including display advertising, sponsored links and affiliate marketing
• Responsible for financial evaluation and rigorous analysis of critical business levers to determine correct path of action to balance growth with profitability
Peter Friis's Skills & Expertise
- Product Management
- Viral Marketing
- E-commerce
- Requirements Analysis
- Integration
- Product Life Cycle Management
- Licensing
- Packaging
- Negotiation
- Online Marketing
- Product Marketing
- Product Development
- Contract Negotiation
- Business Analysis
- Business Requirements
- SEO
- Competitive Analysis
- Mobile Marketing
- Product Launch
- Requirements Gathering
- SEM
- Social Networking
Peter Friis's Education
UCLA Anderson School of Management
MBA, Entrepreneurship
2011 – 2013 (expected)
Activities and Societies: Entrepreneurship Association, High-Tech Business Association, Net Impact, Wine Club, Tennis Club
Brown University
BA, English, Philosophy
2002 – 2006
Activities and Societies: Phi Beta Kappa, Ivy Film Festival
Phillips Exeter Academy
1998 – 2002
Activities and Societies: Kirtland Society, Exeter Film Society (Founder)
Peter Friis's Additional Information
- Websites:
- Groups and Associations:
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Contact Peter for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
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