
Social Media Administrator at Tropicana Casino & Resort
Greater Philadelphia Area

Social Media Administrator at Tropicana Casino & Resort
Greater Philadelphia Area
Creative and ambitious academic with twelve years of entrepreneurial experience and proven talents for digital media marketing, social media, customer service, advertising, media design, search engine optimization and online marketing strategy.
Digital Media Marketing, Social Media Marketing, Hospitality, Gaming, Technology, Internet, Marketing, Advertising, Public Relations, Entertainment, Human Resources, Communications, Business, Travel & Tourism, Leadership, Training, Education, Event Planning
(Gambling & Casinos industry)
August 2009 — Present (1 year 2 months)
• Developed and implemented a comprehensive digital media strategy for a large company in transition
• Coordinated mass e-mails, text messages, surveys, sign ups, contests, sweepstakes and other projects
• Engaged customers through the use of creative web media and user-generated content
• Improved the quality of operations and customer service by creating a well-rounded feedback program
• Enhanced the resort’s reputation by means of proactive influence on customer review websites
• Assisted with the company’s efforts for search engine optimization and leisure hotel sales
• Completed a weekly web analysis and status report for the company’s top executives.
(Entertainment industry)
January 1998 — Present (12 years 9 months)
• Voted “Best DJ Company” by Fox Philadelphia in 2008 & 2009
• Assisted over 400 high-end clients with event planning
• Maximized revenue with regard to yield management
• Increased sales by at least 20% every year
• Implemented marketing plans by means of referral systems and Internet
• Developed an efficient online customer service communication system
• Worked at Philadelphia’s Club 27 with Q102 and DJ Richie Rich on live radio
(Educational Institution; Higher Education industry)
September 2008 — June 2009 (10 months)
• Developed comprehensive lesson plans and course materials
• Taught a college-level course covering software for the hospitality industry
• Motivated student participation by means of interactive instruction and visual media
• Covered topics including: Microsoft Word, Excel, PowerPoint, web design, advertising & Internet
• Integrated pertinent coursework to compliment the program’s existing curriculum
(Public Company; 5001-10,000 employees; Hospitality industry)
April 2007 — September 2007 (6 months)
• Expedited housekeeping operations in a 2000 room resort hotel
• Supervised and led a team of over 300 guestroom attendants
• Prevented and assisted with guest concerns and complaints
• Utilized Espresso and Lodging Management Software
• Created a visual operating guide to enhance productivity
Bachelor of Science , Hospitality, Tourism & Business Administration - Cum Laude - First Honors , 2004 — 2008
• Concentration: Gaming & Resort Management
• Dean's List
• Outstanding Freshman Award
• Senior Academic Achievement Award
Languages, English, Italian, Spanish
Cruise Lines International Association (CLIA): Accredited Member, Outside Sales Support Network: Accredited Member, The Association of Group Travel Organizers, International: Accredited Member, American Hotel & Lodging Association: Accredited Member, National Restaurant Association: Accredited Member, National Association of Mobile Entertainers: Accredited Member, East Coast Gaming Congress: 2007 & 2008 Attendee, National Restaurant Association & Hotel Show: 2007 Attendee, International DJ Expo: 2006 & 2008 Attendee
• American Hotel & Lodging Education Foundation - Scholarship (2006)
• Drexel University – First Honors Award (2008)
• Drexel University – Senior Academic Achievement Award (2008)
• Drexel University - Dean's List (2005, 2006, 2007, 2008)
• Drexel University - Outstanding Freshman Award (2005)
• Drexel University – Letter of Commendation (2007, 2008)
• ESF Summer Camps – Bravo Zulu Awards (2005, 2005)
• Eta Sigma Delta International Hospitality and Tourism Management Honor Society: Member (2008)
• Fox Philadelphia – HOT LIST Winner - Voted “Best DJ” (2008)
• Hamilton High School West - Varsity Academic Award (2002, 2003, 2004)
• Hamilton Township Schools – Peer Leadership Award (2002, 2003, 2004)
• National Honor Society – Member (2002, 2003, 2004)
• National Restaurant Association - Salute to Excellence Award (2007)
• National Society of High School Scholars – Member (2004)
• The United States of America - President's Education Award (2004)