Web Designer and Internet Marketing Strategist
Rochester, New York Area
- Current
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- Internet Marketing Strategist at Innovative Solutions
- Portfolio of Work at PixelPunk Creative
- Past
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- Senior Web Developer/Designer at BlueTie, Inc.
- WebMaster at St. John Fisher College
- Assistant Director of Public Affairs at Simon School of Business / University of Rochester
- Interactive Media Designer / Creative Artist at Gannett / Democrat and Chronicle
- Education
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- Rochester Institute of Technology
- William E. Simon Graduate School of Business Administration
- Finger Lakes Community College
- Adobe Certified Training: Flash 8 ActionScript
- Adobe Certified Training: Flash 8 Advanced Design
- Canandaigua Academy
- Recommended
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5 people have recommended Michael - Connections
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- Industry
- Internet
- Websites
Michael Johnson’s Summary
Michael Johnson is a Graphic Designer, Web Developer, and Internet Marketing Strategist based in Rochester NY.
View his blog at: http://blog.pixelpunk.com
or see his portfolio at: http://www.pixelpunk.com
Michael Johnson’s Specialties:
Web Standards-based web design (XHTML+CSS), Search Engine Optimization (SEO) Search Engine Marketing (SEM), Pay Per Click Advertising (PPC) and Section 508 Accessible Web Design
Michael Johnson’s Experience
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Internet Marketing Strategist
Innovative Solutions
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 2006 — Present (2 years 1 month)
Internet Marketing Planning
> Media Planning
> Campaign Research
> Demographics and Target Audience
> Monitoring, Tracking & Evaluation
Search Engine Marketing Strategies
> Competitive Analysis / Data Collection
> Organic Search Engine Optimization (on-page and off-page)
> Banner Ad Creation & Campaign Management
> Link-Building / Link Profile Analysis
> Rank Monitoring / Rank Trends Analysis
> Website Analytics / Understanding User Behavior
Pay-Per-Click (PPC)
> Pay-Per-Click Campaign Set-Up & Maintenance
> Landing Page Creation & Optimization
> ROI/Conversion Rate Improvement
> Copy Writing / A/B/Split Testing
> Bidding Strategies
> Click Fraud Analysis
Social Networks / Viral Marketing
> MySpace
> Digg
> TechCrunch
> YouTube
> Blogging / RSS
> Podcasting / RSS. etc.
E-Mail Marketing
> Template Creation
> Opt-in/Opt-out
> Measuring Open Rates
> Getting Past Spam Filters -
Portfolio of Work
PixelPunk Creative
(Marketing and Advertising industry)
1994 — Present (14 years)
PixelPunk.com is an online portfolio of my graphic design, web development and Internet marketing work.
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Senior Web Developer/Designer
BlueTie, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
July 2004 — June 2006 (2 years)
Manage the functional, technical and creative aspects of BlueTie's marketing and e-commerce Web site (1 million unique pages views per month).
Responsible for all graphic design, site architecture, UI, and XHTML/CSS/DOM coding.
Design and production of customer-facing marketing materials.
Planning and executing Web-based B2B marketing campaigns via web, email, opt-in newsletters, banner advertising, PPC, Paid Inclusion etc., and to measure metrics & analytics to influence positive ROI.
Implement and manage organic search engine marketing strategies to consistently achieve top-10 rankings on all major search engines.
In charge of user-interface/product re-design for BlueTie's next-generation of Web-based SAAS business applications. My primary responsibility is to democratize technology by building elegant, intuitive, and insanely cool Web-based applications that people can easily use. -
WebMaster
St. John Fisher College
(Privately Held; 501-1000 employees; Higher Education industry)
September 2002 — June 2004 (1 year 10 months)
Research and evaluate innovative and appropriate web technologies such as content management, web authoring tools and document management. Understand and determine key internet marketing initiatives to extend the college brand.
Provide all graphic design, GUI, HTML/CSS/ASP and database programming using W3C standards.
Coordinate with campus stakeholders to facilitate the development of departmental/administrative web materials and promote the timely, accurate publication of content.
Coordinate programming of Web applications with Office of Information Technology and other web authors to match desired outcome with technological feasibility.
Generate statistical reports including detailed web log analysis and reporting. Analyze data and implement necessary programming/design changes for better market positioning.
Provide college personnel ongoing web training. -
Assistant Director of Public Affairs
Simon School of Business / University of Rochester
(Educational Institution; 1001-5000 employees; Public Relations and Communications industry)
June 1998 — September 2002 (4 years 4 months)
Responsible for the creative direction and production of promotional, informational, educational and recruitment materials for the internationally ranked Business School at the University of Rochester.
Design and produce approximately 300 University projects per year, including advertising and marketing campaigns, digital publications, and all print collateral.
Explore and identify new opportunities for communication over the Web. Apply relevant digital innovations to produce electronic material that allows the school to compete in an international marketplace.
Manage multiple design projects in a wide range of publication formats while continuing to stay within budget and meet deadlines. Extensive knowledge of the publication process. Interact with all levels of persons from the University including academic deans, faculty, staff, alumni, and students regarding design concepts and ideas. Work effectively with an ethnically & culturally diverse campus population. -
Interactive Media Designer / Creative Artist
Gannett / Democrat and Chronicle
(Public Company; 5001-10,000 employees; Newspapers industry)
June 1994 — June 1998 (4 years 1 month)
Creative Advertising Department
Web site development, page design and html programming for the Rochester Democrat and Chronicle Digital Edition. www.DemocratandChronicle.com
Find creative uses of technology to support client marketing goals. Repurpose traditional marketing and graphic design concepts to produce unique and effective Internet solutions.
Produce and analyze individual site reports to follow or manipulate site traffic and observe trends.
Creative design, layout and production of print advertising materials in an agency-like environment.
Work with advertising representatives and their clients to create high impact, highly marketable advertising solutions in multiple mediums.
Execution of projects from concept to completion, including photo direction, production, final films and press checks.
Project planning and production of full color special sections and supplements.
Michael Johnson’s Education
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Rochester Institute of Technology
Web Site Client/Server Systems Development 2000 — 2002
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William E. Simon Graduate School of Business Administration
CERT, Entrepreneurship, 2000 — 2000
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Finger Lakes Community College
AAS, Graphic Design and Advertising Technology, 1991 — 1993
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Adobe Certified Training: Flash 8 ActionScript
Certificate, Flash Development
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Adobe Certified Training: Flash 8 Advanced Design
Certificate, Flash Development
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Canandaigua Academy
Additional Information
Michael Johnson’s Websites:
Michael Johnson’s Interests:
My professional interests these days are focused on Section 508 accessible web designs, CSS, strategic Macromedia Flash implementation, and Search Engine Optimization (SEO).
Michael Johnson’s Groups:
Member of the Ontario County Arts Council
Member of the American Institute of Graphic Art
Member of the Search Engine Marketing Professional Organization
Member of the American Marketing Association
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RochesterGrowth member
Michael Johnson’s Honors:
2004 Forbes "Best of the Web" Small Business Category
2003 Prism Award, Public Relations Society of America, Logo Design
2003 Admissions Advertising Awards, Awarded Gold and Silver
2001 Dean's Award of Excellence, William E. Simon Graduate School of Business Administration
2001 Prism Award, Public Relations Society of America, Not-for-Profit Category
1999 Admissions Advertising Awards, Awarded Gold in Two Categories
Outstanding Support Person of the Year 1996, Gannett Rochester Newspapers
Michael Johnson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
