
Owner of Pixell Productions AB
Stockholm Area, Sweden

Owner of Pixell Productions AB
Stockholm Area, Sweden
Online Media generalist with an edge in the mobile domain.
Concept and business development, consumer marketing, branding and identity, copy, journalism (writing, photography).
(Publishing industry)
November 2007 — Present (11 months)
Handshake.se is all about meetings. It's an online publication on topics that relate to the mobile, connected world.
(Arts and Crafts industry)
January 2007 — Present (1 year 9 months)
(Marketing and Advertising industry)
November 1998 — Present (9 years 11 months)
Pixell Productions AB (former Karmatic Experience Group) is a company within conceptual design for digital communications and marketing. Current and former clients include SAS (Marketing & Sales), Caterpillar Sweden (Engson), Gransfors Bruk, Svenska Taxiforbundet, Woolpower, Fluid Minds, Stockholm School of Economics, Geelmuyden-Kiese, MySpace and Telenor. Occasional consultation projects also involve web development and graphical design.
Besides from marketing consultancy, Pixell Productions also does a great deal of copywriting and freelance work. Texts and photos have been published on- and offline in various publications such as Macworld, Datormagazin, Mobil, Mobil:Business, Macnytt and Handshake. Articles, chronicles and interviews mainly deal with future research, environmental issues, wireless and hand-held technologies, personal integrity, wireless security, marketing and market monopoly issues.
(Public Company; 10,001 or more employees; Telecommunications industry)
May 2001 — February 2002 (10 months)
Worked with modelling of complex market systems using System Dynamics tools (iThink, Powersim). System Dynamics is a thoretical framework for synthetic modellation of systems and is used mainly within the process and defence industries, but can also be applied to marketing. The case study was the projection of the roll-out of public wireless LANs during 2001-2006.
(Privately Held; 201-500 employees; Education Management industry)
January 2000 — June 2001 (1 year 6 months)
Assistant for the E-Commerce course at the Stockholm School of Economics during two consecutive periods. Course literature selection, booking of speakers for lectures, course layout and website management.
(Online Media industry)
April 1998 — November 1998 (8 months)
Managed the development of Ericssons intranet in Moscow, built in Flash (Future Splash), at that time a completely new technology. The intention for the employment was to open an A-Com owned web agency in Moscow, but the establishment was hindered by the Asia Crisis of 1998, so this project was abandonned. Instead, I started Pixell Productions, keeping the Caterpillar account.
(Privately Held; 201-500 employees; Internet industry)
May 1997 — December 1997 (8 months)
Worked with conceptual design within the area of mobile internet and unified messaging for Telia (former Swedish Telecom) during the merger between Tetre and Spray.
MSc, Consumer Marketing & Branding, 1995 — 2007
Handelshögskolan i Stockholm (Stockholm School of Economics) is a private university with branches in Riga and St Petersburg. The school is reputed particularly within the fields of finance and marketing, but the most important part of the education is not really scheduled – its the personal network from your years of study that count.