Pirkka Aunola

Current

• Strategic Planner at YLE Uudet Palvelut / Finnish Broadcasting Company, New Services
• Online media and CGM trainer at Freelance (Self-employed)

Past

• Media Planning Manager for Interactive Media at Media Agency Dagmar
• Digital Media Planner at TNT Finland
• Copywriter, Concept designer at PHS Interactive

• Communications Coordinator at ABB Finland
• Project secretary (Youth Elections 1999) at Allianssi (Finnish Youth Co-operation)
• Communications and PR trainee at State Council of Finland

see less...

3 more...

Recommended

3 people have recommended Pirkka

Connections

228 connections

Industry

Media Production

Websites

• Jaiku

Pirkka Aunola’s Summary

Combining the best qualities of internet, television and radio into new and innovative concepts. I am especially interested in consumer generated content and the role of active media creators in future.

Pirkka Aunola’s Specialties:

Digital media, consumer generated media, blogs, web analytics, customer experience, digital branding, integrated marketing communications, content concept designing

Pirkka Aunola’s Experience

• Strategic Planner

  YLE Uudet Palvelut / Finnish Broadcasting Company, New Services

  (Public Company; Broadcast Media industry)

  December 2006 — Present (2 years 8 months)

  Consumer and competitive analysis, tracking online media trends, web analytics, goal setting, coaching and organizing online training for YLE editors and producers.

• Online media and CGM trainer

  Freelance (Self-employed)

  (Self-Employed; Marketing and Advertising industry)

  January 2005 — Present (4 years 7 months)

  Organizing and giving training sessions on:
  - marketing communication in online media
  - web analytics
  - active consumers, blogging and other aspects of CGM
  - future of media
  
  I have received positive feedback on my training sessions, and many companies specialized in marketing communications training (ie. Infor and IIR) have included me in their training programmes.

• Media Planning Manager for Interactive Media

  Media Agency Dagmar

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  August 2004 — December 2006 (2 years 5 months)

  Responsible for certain accounts' (ie. Sonera, Pohjola) interactive media actions

• Digital Media Planner

  TNT Finland

  (Public Company; 10,001 or more employees; Logistics and Supply Chain industry)

  June 2003 — August 2004 (1 year 3 months)

  In charge of digital communications and marketing

• Copywriter, Concept designer

  PHS Interactive

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  March 2000 — May 2003 (3 years 3 months)

  Digital marketing and marketing communication. Clients eg. Sampo Bank (website concept and marketing), Elcoteq (website concept), Nokian Renkaat (website concept)

• Communications Coordinator

  ABB Finland

  (Public Company; 5001-10,000 employees; Public Relations and Communications industry)

  February 1999 — February 2000 (1 year 1 month)

  Digital Media coordinator, chief-in-editor for intranet and internet

• Project secretary (Youth Elections 1999)

  Allianssi (Finnish Youth Co-operation)

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  October 1998 — March 1999 (6 months)

  In charge of the nationwide youth election campaign for 14-17-years-old students from all over Finland

• Communications and PR trainee

  State Council of Finland

  (Government Agency; 201-500 employees; Non-Profit Organization Management industry)

  May 1998 — October 1998 (6 months)

  PR for the Finnish Prime Minister

Additional Information

Pirkka Aunola’s Websites:

• Jaiku

Pirkka Aunola’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch