Online Marketing Manager Intern at Sarathan Records
Greater Seattle Area
- Current
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- Online Marketing Manager Intern at Sarathan Records
- Editor at Hardcore Gamer Magazine
- Freelancer at Pinksage Design
- Past
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- Enforcement + Policy & Securies at Microsoft via Excel
- Blogger + Founder at Beetstro.com
- Creative Director + Partner at The Blue Skittle Magazine
- Education
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- The Art Institute
- Recommended
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4 people have recommended Andrea - Connections
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237
connections
- Industry
- Marketing and Advertising
- Websites
Andrea Avellan’s Summary
I'm a Graphic Designer with a background in print and web design /development within Microsoft and other marketing firms for several years. In addition to designing and art direction, I have also managed projects from concept to completion.
I have worked with Bank of America, The N Network, TV LAND, MGM Studios, MetLife and Universities in projects ranging from small web ads, exhibit displays, presentations, posters, brochures and books.
As a side venture which branched from my passion for videogames and music, I have worked with various publications and websites (gearlive.com, Hardcore Gamer Magazine, EA TRAX, EA) and created content such as game reviews, interviews and event coverage.
I thoroughly enjoy working with passionate individuals and relish team dynamics and atmosphere. When I am not making the world safe with good design, I am actively writing about music and games, evangelizing Zune (Zune MVP) or gaming on Xbox LIVE.
Andrea Avellan’s Specialties:
WRITING: Ability to create original content such as video game reviews, interviews & other entertaining articles for the web.
WEB: Highly knowledgeable in online culture and capable in the use of forums, blogs and other social media tools such as Twitter, Facebook, Myspace, Flickr & more.
DESIGN: Strong background in typography, branding, and conceptual thinking. Thorough understanding of the production processes for web & print including wireframes and book binding.
Andrea Avellan’s Experience
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Online Marketing Manager Intern
Sarathan Records
(Privately Held; Music industry)
August 2009 — Present (4 months)
Created an online marketing plan for the Sarathan label, which included the creation and design of their blog, Twitter, Tumblr and more. Managed blog content, monitored Twitter, created conversation, contests and helped find new ways to keep chatter about Sarathan going. I also created online media kits for our artists, which included content, design and development.
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Editor
Hardcore Gamer Magazine
(Computer Games industry)
February 2009 — Present (10 months)
Creation of content for the online portion of Hardcore Gamer Magazine (HGM) including event coverage, previews and reviews of games.
Dealing with the back-end, other duties also include managing article schedules, coding layouts of articles and making them live. -
Freelancer
Pinksage Design
(Design industry)
August 2003 — Present (6 years 4 months)
Design
Print & web design, production, web development, Wordpress theme creation & implementation, branding & identity solutions.
Writing
Content creation solutions for the web audience: original content, videogame reviews, previews and event coverage.
Clients
EA 360voice Gamertag Radio Hardcoregamer Magazine Gaming Angels Zune Supernets -
Enforcement + Policy & Securies
Microsoft via Excel
(Privately Held; Telecommunications industry)
September 2008 — September 2009 (1 year 1 month)
Process complaints made on the Xbox LIVE platform regarding player profiles and gamertags. Duties also include working with the developers of the internal administration tool to help manage efficiencies.
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Blogger + Founder
Beetstro.com
(Internet industry)
January 2006 — August 2009 (3 years 8 months)
Beetstro is a professional/personal website featuring my passions: music, games, and the web. The previous iteration of this was Generation Zune, a blog about music and Microsoft’s Zune device.
I have worked with several companies (i.e., Microsoft, EA TRAX, EA) creating original content to reach online communities and increase visability to the product via interviews, reviews and event coverage. -
Creative Director + Partner
The Blue Skittle Magazine
(Computer Games industry)
July 2007 — February 2009 (1 year 8 months)
TBS is a magazine showcasing the gaming community. From fashion to podcast spotlights, this magazine is all about the gaming lifestyle. As Creative Director, I oversaw the magazines branding and website identity as well as business cards, banners and event chachkeys.
Management of schedules for articles and designs, as well as community interaction in the forums. -
User Interface Designer
Microsoft
(Public Company; MSFT; Computer Software industry)
January 2008 — June 2008 (6 months)
Create layouts and custom homepage modules for the MSN.com portal. Responsibilities include the creative direction of the Summer Olympics module and wireframes for the new MSN Homepage. Other duties consisted of creating seasonal themes (i.e., Mother’s Day, St. Patrick’s Day), custom graphics and icons.
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Graphic Designer
C2creative
(Public Relations and Communications industry)
November 2006 — November 2007 (1 year 1 month)
Responsibilities included creation of print marketing materials for the Bank of America account. Conceptualization and creation of exhibit & expo booths to increase visibility to the brand. Created various presentation themes for TV Land, The N Network, Diageo & EBAY.
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Graphic Design Intern
Umbrage Editions
(Publishing industry)
July 2006 — September 2006 (3 months)
As an intern in a relatively small publisher, duties consisted of conceptualizing, designing and producing various book layouts & jacket covers. Other projects included producing presentations for clients, showcasing full mock-ups and comps.
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Intern
Toyota
(Public Company; TM; Automotive industry)
April 2006 — June 2006 (3 months)
Part of a design team creating an alt-media advertising campaign promoting the Toyota Yaris. In addition to creating marketing strategies, I also developed creative components for MySpace and other online outlets.
I was also responsible for tracking down mentions of our campaign on forums, blogs, PRwire, youtube, ect.
Andrea Avellan’s Education
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The Art Institute
Associates , Graphic Design , 2004 — 2006
Additional Information
Andrea Avellan’s Websites:
Andrea Avellan’s Interests:
Gaming, Design, Photography, Arts, Comics, Web
Andrea Avellan’s Groups:
-The AIGA New York Chapter
-Active member of the SMCSeattle (Social Media Club Seattle)
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Women 2.0 -
Hardware@Microsoft Jobs & Careers -
Game Developers -
Community Managers -
Social Media Marketing -
Tweeple -
Community 2.0 -
InDesign Geeks -
Video Games PR and Journalists -
Graphic Design -
Women in Photography -
Xbox Jobs & Careers -
Gaming Jobs & Careers -
Music Jobs & Careers
Andrea Avellan’s Honors:
- Microsoft MVP in Digital Media /Zune 2009
Honored with Microsoft’s Most Valuable Professional (MVP) award in digital media 3 years in a row for my contribution to the Zune community via the blog generationzune.net ( now beetstro.com) and outreach via forums.
- Designer for Poster The Art Institute of NYC 2005
Selected to design a poster for ‘Alpha Channel’; a show created by film students. Poster was used campus wide to promote the show.
Illustration/Design Contest Winner for Attack of The Show user created challenge on G4TV 2005
Contest to create an original design for a new gaming machine; submitted illustration was selected and airbrushed on the gaming machine.
Andrea Avellan’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
