Pierrick Bouquet

Self-Employed; Myself Only; Wine and Spirits industry

January 2010 – March 2011 (1 year 3 months)

mySocialWinery is an innovative marketing agency specialized in promoting wineries, wine and spirits brands through social media

2008 – 2010 (2 years)

- Entrepreneurial company focused on selling French organic wines from 20 selected wineries to wine importers and distributors
- Establish sales with 4 key wine importers in New York, New Jersey, Connecticut and California
- Train and assist sale representatives in order to generate sales growth
- Participate in wine tradeshows in the most influential wine markets (New York, Massachusetts, Washington DC, Illinois, California, Washington), including designing marketing materials
- Submit wine samples to prominent magazines (Wine Spectator, Wine and Spirits, Wine Advocate)
- Implement a monthly newsletter to generate incremental business
- Generate reports on the US wine market, purchasing trends, consumer profile, customer feedback

2008 – 2010 (2 years)

- Coordinate wine classes for 15 to 25 people on different themes: French wines, Red Bordeaux wines, Champagne, Pinot Noir, Organic wines, French wines vs. California wines. Created informational booklets for each class.
- Partner with local chef and local restaurants to organize wine dinners with French food, Parisian Macarons, French cheese, Japanese food, vegetarian dishes
- Coordinate wine tastings for 40 – 70 people in luxury venues
- Coordinate unique high-end wine events for private parties, gallery openings
- Create newsletters and used Social Media (Facebook, Twitter) to promote events and services
- Lead a Meetup Group with 400+ active members www.meetup.com/pierrickbouquet
- Collaborate with journalists to obtain free media coverage: http://digital.modernluxury.com/publication/?i=14199&p=135

March 2009 – December 2009 (10 months)

VoilaWine.com hosts exclusive wine sale events online. The sales are private, available only to members who register to the website. VoilaWine.com provides its members access to fabulous wines at unbeatable prices.
I created the business plan of VoilaWine.com, including:
- Market analysis: market size, distribution patterns, wine buying patterns, online shopping patterns
- Customer analysis: wine consumer demographic, online buyer demographic, online wine buyer demographic, social media demographic, specific niches to target
- Competitive analysis: direct competitors, indirect competitors, competitive advantages and disadvantages
- Marketing plan: brand, slogan, logo, pricing, advertising and promotion, social media marketing, customer service policies
- Sourcing plan
- Operations plan
- Financial plan: sales forecast, profit and loss

2006 – 2008 (2 years)

- Implemented the marketing and export strategy for the group
- Established sales with 6 key wine importers in New York, New Jersey, Connecticut, Illinois and California
- Collaborated with the Loire Valley Wine Bureau to promote Loire Valley wines in the US
- Created the company’s website in English and French
- Developed marketing collaterals