Pierre-Eric Jacoupy

Current

Audience Development Director at France Telecom

Past

Communities Marketing Manager at France Telecom
Consulting Director at FullSIX
European Marketing Director, Communication Business Unit at Lycos Europe

Senior Product Manager Communication Business Unit at Lycos Europe
Trade Marketing Manager at Lycos France
CRM Manager at CaraMail SA
Product Manager at CaraMail SA
Promotion Manager (internship) at Drive Entertainment
Internet Product Manager (internship) at Havas Interactive

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6 more...

Education

INSEAD - Fontainebleau,FR
Cegos - Paris,FR
HEC School of Management

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Recommended

4 people have recommended Pierre-Eric

Connections

296 connections

Industry

Internet

Websites

Pierre-Eric Jacoupy’s Summary

Experience spread across all B2C marketing chain. Focus on team management/team building, business strategy and product management for premium internet services. Additional experience in advertising sales and direct marketing.

Pierre-Eric Jacoupy’s Specialties:

Business strategy
Marketing B2C
Product management
Leadership
Advertising

Pierre-Eric Jacoupy’s Experience

Audience Development Director

France Telecom

(Privately Held; 10,001 or more employees; FTE; Telecommunications industry)

December 2007 — Present (1 year 8 months)

• Orange group marketing / Advertising Line of Business / Next.Com
• Design and execute communication & operationnal marketing plan to drive audience & revenues through all NExT.COM services.
• Manage a team of 5 marketing managers
• Coordinate communication plan at group & local business unit level.
Communities Marketing Manager

France Telecom

(Privately Held; FTE; Telecommunications industry)

May 2006 — November 2007 (1 year 7 months)

• Managed innovative and convergent services for the mobile / internet / TV / fixed fields to drive reach and increase consumer business.
• First released projects: http://www.pikeo.com and http://www.soundtribes.com.
• Released a whitelabelled version of SoundTribes platform for Sony Ericsson MobileAct musical competition in UK, CH (web, TV, mobile) – july07 through jan08.

--Next.Com is the Web2.0 division of NExT strategic group marketing division of Orange - France Télécom.--
Consulting Director

FullSIX

(Privately Held; 201-500 employees; Marketing and Advertising industry)

January 2006 — May 2006 (5 months)

Responsible for the acquisition and development of customers in their relational marketing over multichannels(web, mobile, direct).
Contribution to major brands marketing strategy.
In charge of La Poste, HSBC, BRED, INSERM budgets.
European Marketing Director, Communication Business Unit

Lycos Europe

(Public Company; 501-1000 employees; Internet industry)

January 2004 — December 2005 (2 years)

• Managed a team of 4 European product managers and 2 customer care managers, build up the team and integrated ex-patriates (NL, IT, SE) into it. Established business processes and assigned responsibilities to key team members
• Led business model definition (free/premium) and optimization through best performing countries; increased ARPU of communication services by 40% (2004-2005)
• Created the product strategy for “Communication and Community” and integrated into company vision “Communitainment”
• Managed a € 2M marketing budget (2004) in various channels (online and offline) with focus on CPA efficiency: reduced average CPA by 60%
• Co-ordinated a roadmap with more than 60 projects per year between the product team and 8 country teams, sales and PR; supervised all product specifications
• Integrated mobile products into the existing communication platform (SMS, MMS, mobile mail)
• Setup 2 customer care teams (intern/outsourced) and trained personnel weekly
Senior Product Manager Communication Business Unit

Lycos Europe

(Public Company; 501-1000 employees; Internet industry)

January 2003 — December 2003 (1 year)

• Launched and marketed new product range “premium email” in Europe and achieved numerous international product awards; reached € 1.2M sales on year 1
• Managed continuous product innovation cycle and condensed into business proposals
• Facilitated post-merger integration of Caramail SA into the European email product management and development teams
Trade Marketing Manager

Lycos France

(Privately Held; 51-200 employees; Internet industry)

January 2002 — December 2002 (1 year)

• Implemented standardization and creation of new ad formats (rich media, direct marketing) on Lycos France network (Lycos.fr – CaraMail – Multimania)
• Led sales support in weekly training sessions, ad hoc business proposals and contributed to sales strategy
• Managed all sales relevant data (intern and extern sources like NielsenNetratings, Ipsos)
CRM Manager

CaraMail SA

(Privately Held; 11-50 employees; Internet industry)

June 2000 — December 2001 (1 year 7 months)

• Led datamining activities in partnership with external solutions (SPSS) and managed direct marketing revenues optimization
Product Manager

CaraMail SA

(Privately Held; 11-50 employees; Internet industry)

June 1999 — June 2000 (1 year 1 month)

• Specified and released communities online auctions services, BtoC live auctions, free webmail and ecards services. Increased messaging traffic by 10%
Promotion Manager (internship)

Drive Entertainment

(Music industry)

March 1998 — December 1998 (10 months)

Based in Los Angeles - US
• Promoted a vast catalog of dance, jazz & oldies records on a national scale
• Managed all promotion & PR events (press, radio, events)
• Implemened weekly sales reporting
Internet Product Manager (internship)

Havas Interactive

(Privately Held; Computer Software industry)

June 1996 — June 1997 (1 year 1 month)

• Project Manager for a leading education software in Europe
• Led an European study with focus groups during software development

Pierre-Eric Jacoupy’s Education

INSEAD - Fontainebleau,FR

Executive Education , Marketing , December 2005 — December 2005

Market Access: The Management of Marketing Channels
Specialised marketing programme that shows how channel members cooperate as an integrated system to beat rivals. Gain long-term strategic advantage. Improve overall channel marketing management.
Cegos - Paris,FR

Executive Education , Leadership Training , December 2003 — December 2003
HEC School of Management

MBA , Marketing , 1995 — 1999

Additional Information

Pierre-Eric Jacoupy’s Websites:

Pierre-Eric Jacoupy’s Interests:

Internet : Addicted to Internet since 1995, early adopter of new communication technologies (mail, mobile, messenger, VoIP, online communities) Music: Alternative music – former head of a school association of alternative music Mechanics : Member of Club Mustang de France & owner of a 1967 ford mustang Travel : South East Asia, USA, Europe