
Creative Generalist
Cologne Area, Germany

Creative Generalist
Cologne Area, Germany
Thomas Schmidt is a highly motivatied creative Business Manager. Main skill is his CREATIVE LATERAL THINKING: ideas, creativity, development know-how, marketing competency, e-marketing, e-commerce, online marketing and PR, internet marketing, (SEM, SEO, blogging, communities), social networking, syndication, licenses, content development, web development, print development, portal development, Web 2.0, visual media science, theory of photography, picture databases, picture management, image management (animation, film, photo, graphics, illustration), media asset management, business ideas for marketing and PR, sales, continuing education, knowledge management, business consulting, usability know-how, digital rights management, contacts to publishing houses and advertising agencies
Projects
Thomas Schmidt's ideas generally result in concrete projects. Current projects mostly relate to pictures, picture sales, marketing, medicine and health, SEO, SEM, internet and Web 2.0. Since 2002, the currently most important project is medicalpicture.de.
medicalpicture ® ( www.medicalpicture.de)
Educational Pictures ® ( www.educationalpicture.eu)
WissenSchafftBilder – online Bilderwettbewerb ® (online image competition) with photokina ( www.wissenschafftbilder.com)
Pay for Pixel ® ( www.payforpixel.com)
medicalpicture.net ( www.medicalpicture.net)
picturetom.com – Spurensuche im Bilderdschungel ® (Tracking in the Image Jungle) ( www.picturetom.com)
medicontent ( www.medicontent.de)
gesundheitstage.eu (Health Days) ( www.gesundheitstage.eu)
Bildarchive (Image Archives) ( www.bildarchive.org)
Koelnbild (Cologne Image) ( www.koelnbild.com)
meditube ® ( www.meditube.de)
bildrechte.com (www.bildrechte.com)
Advertising, Branding, Communication, MAM, Marketing, Networking, Public Relation, Sales
(Public Company; 1-10 employees; Publishing industry)
May 2002 — Present (7 years 3 months)
Graduate social scientist Thomas Schmidt is the managing partner and founder of medicalpicture GmbH. He is responsible for content development, e-business, image management, marketing, PR, SEM, SEO, web development oft the company.
(Privately Held; 201-500 employees; Publishing industry)
August 1997 — July 2001 (4 years)
Reported directly to board director, responsible for 6 objectives (print, video, internet)
Sector health, medicine (European market leader), over 12 million copies monthly, budget development, controlling, visual sector reorganization
(Privately Held; 10,001 or more employees; Publishing industry)
January 1996 — December 1997 (2 years)
Art director for magazine supplement top gesund, 6.5 million copies,
Main themes: medicine, health, fitness; set up art department, digital PictureDesk, workflow management, image archive, worldwide agency and photographer contacts
(Privately Held; Myself Only; Media Production industry)
January 1985 — August 1996 (11 years 8 months)
Continuously working as freelance journalist and photographer for DPA, DM, Handelsblatt, Wirtschaftswoche, Capital, Manager Magazine, Impulse, Spiegel, Stern, DPA; conceptual projects, among them election campaign/local election campaign for the Social-Democratic Party of Germany in North-Rhine-Westfalia (SPD/NRW), setting up art department for a regional weekly
(Privately Held; 1-10 employees; Media Production industry)
January 1992 — January 1996 (4 years 1 month)
Set up one of the first country-wide online databases, Business Picture; syndication and production of photos in the sectors business, feature, portrait, news
Consulting for various companies and publishers in business, networking and communications, set up archiving solutions
Dipl.soz.wiss. , Sociology, photography, philosophy, history, communication , 1979 — 1984
Social studies, communications design, graduate degree in social sciences.
Sociology, social history, oral history, visual media science, photography, graduate examination with a practical/theoretical thesis about “Photography and Consciousness – the Possibilities for Manipulation with Photography”
Philosophy 1977 — 1978
SEO, SEM, Marketing, PR, WEB 2.0, Media Asset Management, Webmarketing, Webdevelopment
PLUS coalition, German Photography Society (DGPh), Picture Archive Council of America (PACA), PR Round Table Cologne (Kölner PR-Stammtisch), Media Round Table Cologne (Medienstammtisch Köln), Cologne Design (Köln-Design), Willi Ostermann Society (WillyOstermann-Gesellschaft)