Vice President, Digital and Mobile at B STREET Communications
Toronto, Canada Area
- Current
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- Vice President, Digital and Mobile at BSTREET Communications
- Director at Canadian Ski Instructors Alliance - Ontario
- Past
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- Senior Director, Mobile & Interactive at Carlson Marketing
- Coach at Alpine Ski Club
- Group Account Director at Carlson Marketing Group
- Ski Coordinator at Raven Snow Club
- Interactive Manager at PSINet
- Education
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- York University - Schulich School of Business
- George Washington University
- Cornell University
- State University of New York at Delhi
- Recommended
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8 people have recommended Phil - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Phil Barrett’s Summary
Just started a new position with BSTREET Communications leading their digital and mobile practice for both their Toronto and UK offices
Phil Barrett’s Specialties:
Mobile Marketing
Interactive / New media
Direct Marketing
Relationship Marketing / CRM
Integrated Marketing
Event Marketing
Email Marketing
User Experience
Content management
idea generation
Phil Barrett’s Experience
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Vice President, Digital and Mobile
BSTREET Communications
(Privately Held; Marketing and Advertising industry)
February 2009 — Present (11 months)
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Director
Canadian Ski Instructors Alliance - Ontario
(Sports industry)
July 2008 — Present (1 year 6 months)
Currently serving on the 2008-2009 Board of Directors for the CSIA - Ontario as Director with marketing portfolio responsibilities
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Senior Director, Mobile & Interactive
Carlson Marketing
(Privately Held; Marketing and Advertising industry)
November 2006 — February 2009 (2 years 4 months)
Overall responsibility for Mobile and Interactive practice including sales and strategy and leading a team of mobile and interactive specialists
Working primarily with fortune 1000 companies in Retail, Financial, Auto, Technology, and Telco -
Coach
Alpine Ski Club
(Sports industry)
January 2006 — January 2008 (2 years 1 month)
Manage one of the K1 racing teams on the weekend for Alpine Ski Club. Includes setting up training courses with gates for different disciplines and focusing on overall ski improvement of all the athletes.
Ocassionaly led morning sessions for coaches -
Group Account Director
Carlson Marketing Group
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
May 2000 — November 2006 (6 years 7 months)
Overall P&L responsibility for major accounts
Manage account solutions team
Retain & grow existing business
Business deveolopment for interactive and mobile -
Ski Coordinator
Raven Snow Club
(Marketing and Advertising industry)
2000 — 2005 (5 years )
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Interactive Manager
PSINet
(Public Company; 1001-5000 employees; PSIX; Internet industry)
1997 — 1999 (2 years )
Managed team of web designers and developers for all interactive opportunities.
Worked on internet portal strategy for consumer division of PSINet and helped manage website consolidation plan between Interlog, iStar, and Totalnet.
Developed product launch plan for high speed access product (ADSL)
Phil Barrett’s Education
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York University - Schulich School of Business
Masters Certificate in Communications Management , Marketing, Advertising, Communications , 2008 — 2008
Winner of case study competition
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George Washington University
Project Management certificate , Project Management , 1999 — 1999
Part of the Project Management Institute
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Cornell University
Communication , Multi-media, communication, marketing , 1994 — 1997
- Activities and Societies:
- Pi Kapp Phi
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State University of New York at Delhi
A.S.S. in LIiberal Arts , Marketing, Communications, New Media , 1992 — 1994
- Activities and Societies:
- Vice President of Student Association, Editor of school newspaper, DJ at campus radio station, Track and Cross country team member
Additional Information
Phil Barrett’s Websites:
Phil Barrett’s Interests:
mobile and interactive marketing, new media, social media
Phil Barrett’s Groups:
CWTA,MMA,CMA,onedegree.ca,Canadian Marketing Association,CSIA
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Cornell University Alumni Network -
Content Management Professionals -
MobileMonday Toronto -
MobilOpen :: the mobile business group -
eMarketing Association Network -
IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now! -
Carlson Marketing Worldwide -
Canadian Marketing Association -
Carlson Marketing Alumni -
Schulich School of Business Network -
Mobile Content -
Mobile Marketing & Advertising -
Toronto Digital Marketing Professionals -
Social Media Marketing -
Canadian Interactive Experts -
Experiential Marketing -
dotMobi Advisory Group (MAG) Open Networking Forum -
Five Years of Great Text Celebration - May 15, 2008 -
PSINet Alumni -
Brand Activation: Cutting Through The Clutter -
Mobile Application and SMS Advertising Network -
GSMA Mobile World Congress (The Official Networking Group) -
iPhone Developers Toronto -
Your Web Department -
Cornell University Alumni In Advertising, Marketing & PR -
MEF Canada (Mobile Entertainment Forum) -
IVY GROUPS - The Professional Network for Ivy League Alumni -
DesignThinkers
Phil Barrett’s Honors:
- Carlson Ovation winner for recognition of outstanding contributions - 2007, 2006, 2004, 2003, 2002
- Canadian Marketing Association (CMA) Senior Judge - digital category - 2007
- Canadian Marketing Association (CMA) Judge - 2005, 2004
- Carlson Service Award for providing oustanding customer service - 2003
- Best First Campaign Award - United Way of Mississauga - 2003
- Carlson Leadership Award for demonstrating outstanding leadership within the organization - - 2000, 2001
- Student of the Year - Delhi State University of New York (1994)
Phil Barrett’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
