
at Sunset Promotions, Inc.
Greater Grand Rapids, Michigan Area

at Sunset Promotions, Inc.
Greater Grand Rapids, Michigan Area
I manage two businesses that do several processes. 1) Branding and all the nuances that go with it (Sunset Promotions, Inc.) I assist companies with their branding efforts on the Internet. 2) A retail web business which sells widgets through a variety of means (Partner Stores, Inc.). 3) Representation for a number of photographers who have great photography and want it marketed and promoted and 4) Event photography. Photography part is a compilation of needs by the other two corporations.
After a number of years in profit, non-profit, Fortune 500, 100, and 50 companies, I have mastered contract law, public speaking, built bridges between differing organizational groups, photography, inventory management, and people skills.
My portfolio includes several thousand copyrights for photography and writings and a few trademarks/service marks. Plus, I'm a published photographer in a New York Times Best Seller hard back.
I have lofty goals of which I generally master most from time to time. One goal is constantly elusive and that is to be the best I can be - it is an ongoing process learning new techniques and technology enhancements.
Commercial and private photography; public speaking; writing and editing; relationship management; corporate branding & identity; inventory management & planning; web site design, planning, implementation, and Internet consulting in design and advertising techniques.
(Entertainment industry)
February 2004 — Present (5 years 10 months)
I supervise a team of web designers and coordinate activities related to productions for the Internet. WKTV.org is a community television production company and is one of the oldest Public, Educational, and Governmental (PEG) producers of content through the cable companies. We have five paid staff members and over 300 volunteers. Regardless of where you are in the world, you can access most of our activity simply by clicking on wktv.org or pasting the address into your browser.
My role besides being the mentor to our team and setting direction is to work with members of the board of directors and the general manager for content within not only the main web but also several satellite web sites - all of which are linked to the main site wktv.org. I also do other work such as assist with editing certain TV shows for video streaming. I give wktv.org about 350 hours of my time each year.
(Marketing and Advertising industry)
August 2003 — Present (6 years 4 months)
Currently not assigned to any particular project or program.
When active, responsible for up to 125 retail big box stores representing multiple clients for merchandising activities. Included in-store product demonstrations, building displays, product down-stocking, cleaning, coordinating with retail management and retail employees, interacting with store customers. Western, Northern, Southern, South East, and Mid-Michigan areas.
(Marketing and Advertising industry)
October 1997 — Present (12 years 2 months)
As SPI's founder, I work with potential clients, manage sub-contractors, negotiate legal documents, design web sites, and manage entire client web sites. Management includes SEO management, data backup, marketing issues related to the web sites, and photography when necessary. I provide social networking experience to clients as part of their web site marketing effort.
Sunset has its own brands for various venues that it does. Besides branding, it does photography, web site creation, and is about the web model for the business which want to use the Internet as a promotional device
(Privately Held; Retail industry)
April 1987 — Present (22 years 8 months)
As PSI's founder, I work with affiliate marketing vendors, exclusive product lines, entertainment sections, retail partners, and wholesalers to bring on-line products to the market place. I execute reseller contracts offering a variety of technology products to clients, friends, and business associates.
(Privately Held; Marketing and Advertising industry)
October 2005 — June 2006 (9 months)
Responsibilities included training new apparel merchandising employees on techniques to show clients products visually better in major department stores in a 7-state area. I assisted the regional manager with interviewing potential new hires in all areas of the merchandising projects and provided recommendations for reasons to hire. And I reviewed project reporting, mileage reports, and did follow-ups to reps that were falling behind in their work.
(Privately Held; Marketing and Advertising industry)
July 2001 — January 2003 (1 year 7 months)
Responsible for the West and Central Michigan, northern Indiana, and parts of southeast Michigan covering a variety of retail stores representing a major cable provider.
(Privately Held; Marketing and Advertising industry)
September 2001 — January 2002 (5 months)
Weekend warrior position demonstrating, selling, and promoting client's products.
(Privately Held; Marketing and Advertising industry)
January 2000 — September 2000 (9 months)
Weekend warrior position demonstrating, selling, and promoting client's products.
BSBA , Marketing, Accounting, Computers , 1981 — 1985
I attended the Masters of Management degree program between 1986 and 1988 with concentrations in marketing.
Computer Science 1967 — 1971
Business 1962 — 1963
1960 — 1962
Team building, management training, new technology, photography, Internet challenges, family, and Public Television (PEG).
Former member of local Chambers of Commerce, Indianapolis Jaycees, many other organizations.
* Completed over 26 different Certificate Trainings at BDS University
* Volunteer of the Year Award 2002 Wyoming-Kentwood Chamber of Commerce,
* Outstanding Service Award Indianapolis Jaycees,
* Published photographer in a New York Times Best Seller,
* Several other awards for volunteer service to Public Television