LinkedIn: Phil Yeh

Current

Vice President of Search Marketing at LeadClick Media

Past

Director of Marketing at Dealix (A Division of Cobalt)
Senior Media Buyer at Ebates.com
Marketing Manager at ZipZoomFly.com

Internet Marketing Associate at 8x8, Inc.
Account Manager/ Executive Recruiter at Erickson and Assoc., The Alliance Group

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Education

Santa Clara University School of Law
San Jose State University

Recommended

3 people have recommended Phil

Connections

228 connections

Industry

Internet

Websites

My Website

Phil Yeh’s Summary

Over eight years managing marketing and business strategy in the consumer-centric Internet space. 10+ years of high-technology experience.

Phil Yeh’s Specialties:

Search engine marketing (PPC SEM); SEO; online advertising (banners, pops, co-registration, email); customer acquisition and lead-generation; media planning; brand management; business development; marketing communications; cross-functional project management.

Phil Yeh’s Experience

Vice President of Search Marketing

LeadClick Media

(Public Company; 1001-5000 employees; FADV; Online Media industry)

April 2008 — Present (2 months)
Director of Marketing

Dealix (A Division of Cobalt)

(Privately Held; 501-1000 employees; Internet industry)

September 2004 — April 2008 (3 years 8 months)

Managed an eight-figure marketing budget and five marketing managers for UsedCars.com and other B2C automotive properties
Senior Media Buyer

Ebates.com

(Privately Held; 11-50 employees; Internet industry)

May 2004 — September 2004 (5 months)

Ebates is a venture-backed Internet shopping portal with over 7 million registered members
Marketing Manager

ZipZoomFly.com

(Privately Held; 51-200 employees; Internet industry)

October 1999 — May 2004 (4 years 8 months)

ZipZoomFly is a $150 million online retailer of computer hardware. Was the company's first dedicated employee, spearheaded development of the brand from scratch, and managed its multi-million dollar advertising budget. Reported to the CEO
Internet Marketing Associate

8x8, Inc.

(Public Company; 51-200 employees; EGHT; Internet industry)

May 1999 — October 1999 (6 months)

Member of four-person team assigned to spin off a new business unit from the ground up
Account Manager/ Executive Recruiter

Erickson and Assoc., The Alliance Group

(Partnership; 1-10 employees; Staffing and Recruiting industry)

December 1997 — May 1999 (1 year 6 months)

Conducted executive searches for clients including Ciena Corp. (NASDAQ: CIEN) and venture capital firm InterWest Partners. Erickson & Assoc. from May 1998 to May 1999. Alliance Group from December 1997 to May 1998.

Phil Yeh’s Education

Santa Clara University School of Law

Candidacy, Juris Doctor, 2004 — 2005

LSAT 165 (93rd Percentile)
San Jose State University

B.S., Business Administration (Marketing), 1994 — 1999

Activities and Societies:

Pi Alpha Phi (President, VP, Secretary)