Philip. McCusker

Current

eBusiness Development Manager (Co-founder) at TailoredToSuit.com

Past

Computer Studies Lecturer at STMC Shanghai
Technical Support Executive at BT

Education

Institute of Technology, Tallaght
Tsinghua University
University College Dublin

East China Normal University
Staffordshire University
Blackrock College

see less...

3 more...

Connections

117 connections

Industry

Retail

Websites

Philip. McCusker’s Summary

Currently stepping down as an executive director of www.TailoredToSuit.com, Philip has gained exposure to the challenges of owner-management while at TailoredToSuit.com, and has acquired valuable skills necessary to develop and execute essential e-business and marketing activities. Such skills encompass business planning, ebusiness development, execution and analysis of marketing campaigns using primarily Google Adwords, and a deep understanding of the importance, and marketing opportunities, of social web technologies and services.

Philip. McCusker’s Specialties:

Direct sales, market analysis including demand analysis and market segmentation, competitive analysis, user/product trials, branding, financial planning & management, procurement, supplier integration, logisitcs management and product & service design and service development.

Philip. McCusker’s Experience

eBusiness Development Manager (Co-founder)

TailoredToSuit.com

(Apparel & Fashion industry)

March 2008 — Present (1 year 5 months)

TailoredToSuit.com is about making great custom tailored suits that are unique in both design and measurement affordable! Using mass-customisation web tools, business, wedding and casual men visually customise suits, shirts, trousers and waistcoats - from fabrics & linings, to the finer details of thread colour and button type.
Computer Studies Lecturer

STMC Shanghai

(Education Management industry)

September 2005 — September 2006 (1 year 1 month)

Topics: OO concepts, MYSQL, HTML, XML, PHP, and business language for computer users.
• Designed, developed, executed and examined classes
• Conducted 28 classes per week.
• Promoted university in organising & executing seminars to recruit students.
• Gained valuable presentation & public speaking skills.
Technical Support Executive

BT

(Public Company; BT.A; Telecommunications industry)

September 2002 — June 2004 (1 year 10 months)

Philip. McCusker’s Education

Institute of Technology, Tallaght

M50 Enterprise Programme , 2008 — 2009

As co-founder of TailoredToSuit.com, I'm a participant on the 12 month course based in the Synergy Centre, on the Tallaght IT campus, Dublin.

Activities and Societies:

The M50 Enterprise Programme is an innovative enterprise support programme, provided in partnership by four higher education institutions located in the M50 economic corridor. It targets individuals wishing to make the leap from full-time employment or those in the early stages of starting their own high potential knowledge-intensive businesses, and provides them with a range of effective supports over a twelve month period.
Tsinghua University

Erasmus type , International Business , 2007 — 2007

Doing Business in China
Chinese Political Systems
Culture
University College Dublin

MBS , eBusiness , 2006 — 2007
East China Normal University

Course , Mandarin , 2005 — 2006

Love to learn Mandarin
Staffordshire University

BSc , Computer Science , 2002 — 2006
Blackrock College

High-school ,