Phillip Crum

Current

• Chief Idea Officer/Owner at Sir Speedy Walnut Hill
• Chief Idea Officer/Owner at MarketingMeasure

Past

• Sales & Marketing Manager at Sir Speedy Printing

Education

• The University of British Columbia
• University of North Texas
• L.L. Hotchkiss Elementary

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Recommended

29 people have recommended Phillip

Connections

448 connections

Industry

Marketing and Advertising

Websites

• My Blog

Phillip Crum’s Summary

I have 20+ years of professional sales experience and awards including:

National Salesman of the Year-(twice)
Regional Salesman of the Year-(eight times)
Million Dollar Award Winner-(four times)
Top Performers Club-Platinum Level-(ten times)

Experience in writing sales training programs and professional speaking; written a nationally distributed sales tips newsletter for over 4 years.

MarketingMeasure is a complimentary business to my employment of over 14 years at Sir Speedy Printing. The objective is to provide sales training and marketing services to small-medium sized businesses. Specifically we do this by helping those businesses develop better lead-generation programs by incorporating the latest technologies available, on a scale the small business owner can afford.

This means that we can now aid in the design of a business' marketing plan and the individual campaigns that make it up. This includes not only the print and digital aspects but any online elements that are utilized including email distribution, landing page design, web analytics, and complete website development services centered around the customer experience. Once executed we can assist in the tracking of results, and the complete marketing experience.

Bottom-line: We can develop the entire marketing program with a business owner then implement all aspects and phases of it from print to digital to online services to web analytics. One partner, one stop, one positive result.

Phillip Crum’s Specialties:

In the realm of small business, marketing means, first and foremost, finding the next customer, or account. Through a process we call Optimal Conversion Strategies (OCS) we seek to develop a customer-centric online experience. This is accomplished through a thorough analysis of the business, its customer base, and targeted markets, on demographic, psychographic and topological levels.

Phillip Crum’s Experience

• Chief Idea Officer/Owner

  Sir Speedy Walnut Hill

  (Printing industry)

  January 2008 — Present (1 year 7 months)

  This is a franchise printing and digital services operation that my two sons and I own and operate. It provides complimentary marketing related services to our other business, MarketingMeasure.
  
  Objective: to bring a full range of marketing services (business plans to business cards) to the small business market.

• Chief Idea Officer/Owner

  MarketingMeasure

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 2007 — Present (2 years 7 months)

  We’re first and foremost a web analytics company. That’s not all we do but it is at the core of everything we can do for you. You probably measure key indicators in your business right now. Your website is the hub of all of your marketing campaigns and efforts and that’s what “web analytics” is about; measuring the activity of your marketing efforts beginning with your website, so the efforts can be improved upon objectively, with numbers.

• Sales & Marketing Manager

  Sir Speedy Printing

  (Privately Held; 11-50 employees; Printing industry)

  August 1993 — December 2007 (14 years 5 months)

  I sold document services of all kinds to our local market, everything from the mom & pop's to the Fortune 500 size companies. Well connected all over the country via the network of franchisees from this experience.

Phillip Crum’s Education

• The University of British Columbia

  Web Analytics 2007 — 2007

• University of North Texas

  Radio/TV/Film September 1977 — May 1979

  I survived. Rather be out doing it than listening to someone who's never done it tell me how! :)

• L.L. Hotchkiss Elementary

Additional Information

Phillip Crum’s Websites:

• My Blog

Phillip Crum’s Interests:

Web analytics, marketing strategies, sales techniques and training.

Phillip Crum’s Groups:

WAA-The Web Analytics Association
DFWSEM-Dallas-Ft. Worth Search Engine Marketing Group
AMA-American Marketing Association
DFWAE-Dallas-Ft. Worth Association Executives
IAEE-International Association of Exhibitions and Events
DFW-Medical Groups

•    Sales Training Drivers
•    DFW Entrepreneur Network
•    DFW Interactive Marketing Association
•    Executive Suite
•    American Marketing Association, Dallas-Fort Worth Chapter
•    Web Analytics Association
•    eMarketing Association Network
•    MECLABS Group
•    MarketingSherpa
•    MarketingExperiments Optimization
•    Dallas - Fort Worth Web Analytics Wednesday
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Dallas Ft Worth Search Engine Marketing Association
•    Search Engine Land
•    The Dallas Society of Visual Communications
•    Print & Print Procurement
•    University of British Columbia (UBC) Alumni
•    Web & Marketing Analytics Group - IQ Workforce
•    SalesBlogcast.com
•    GRAPHICS PROFESSIONALS
•    Dallas Ad League
•    Print Industry Networking Group
•    PRINT PRODUCTION PROFESSIONALS
•    Ecordia Reseller Partners

Phillip Crum’s Honors:

National Salesman of the Year: 98-99, 01-02
Regional Salesman of the Year: 97-98, 99-00, 00-01, 02-03, 03-04, 04-05
Inaugural Million Dollar Club Member: 2001, 2002, 2005
Top Performers Club-Platinum Level: 1997-2005

Phillip Crum’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch