Territory Manager at Highway Marketing
Chattanooga, Tennessee Area
Territory Manager at Highway Marketing
Chattanooga, Tennessee Area
Experienced in successfully building and supporting a brand through viral & social marketing, traditional advertising, building relationships and pounding pavement. Managed diverse dealer and customer base, trained and managed an indirect sales force of over 500.
Brand building, marketing, sales training.
(Marketing and Advertising industry)
October 2009 — Present (3 months)
Independent AV sales rep for Shure, Atlas, Listen, RDL, Genelec amongst others in NE Texas and N Louisiana.
(E-Learning industry)
July 2008 — February 2009 (8 months)
Launched knetwit.com using social marketing channels supported by physical and viral affiliate programs, traditional and PPC advertising. I Oversaw formation and defined targets of viral marketing war room. Coordinated war room’s interaction with users and the target market through Facebook, Twitter, YouTube and the blogosphere. Used tools including Compete, Perspctv and Technorati to track penetration of Knetwit’s message, respond to users and track competitors.
Surpassed every user growth goal set by the executive team.
(Music industry)
February 2005 — June 2008 (3 years 5 months)
As Territory manager I was responsible for all revenues generated and implementation of marketing and sales strategies for Techrep's portfolio of vendors. I grew annual revenues in the territory from $800k in 2005 to $2.1M in 2008. My dealer base included large retails chains, independent retail, B2B and direct relationships with larger business clients such as CNN and Turner Broadcast.
(Marketing and Advertising industry)
July 2004 — December 2004 (6 months)
Responsible for administration of all media buys. Was also involved in writing and producing creative for clients.
(Publishing industry)
November 2002 — May 2004 (1 year 7 months)
Deviation published Polygon, a video game magazine aimed at the mature gamer. I was promoted to Publisher in May 2003 and was responsible for all aspects of running the company day to day and implementing the business strategies of the owner.
(Media Production industry)
January 2002 — October 2002 (10 months)
Operations manager of audio production studio whose clients included HGTV, Food Network, DIY Network, A&E, Bravo, Fine Living & Dolly Parton.
(Retail industry)
September 2000 — December 2001 (1 year 4 months)
Worked my way up from floor sales to dept manager and then to outside sales. At that point one of only 12 in the company. I was responsible for turnkey package sales to the broadcast and recording industry.
(E-Learning industry)
June 1999 — July 2000 (1 year 2 months)
Logistics Manager and stage tech for an internationally touring rock band.
(Media Production industry)
January 1991 — June 1999 (8 years 6 months)
Freelance AV integration and media production engineer. I worked on varied projects from managing integration of a system in an 11th Century cathedral to live production of rock bands.
Illustration , AV Design , 1989 — 1991
1982 — 1986
Cycling, cooking, understanding corporate culture, understanding sales training.
Audio Engineering Society, former chapter committee member.
Above & Beyond Award – Tascam, 2007
Presidents Award – Techrep, 2006
Territory of the Year Award, 2005 - Tascam,
Independent Specialist Dealer Growth Award, 2005 - Monster Cable