Phil Holden

Current

• Senior Lecturer at University of Greenwich Business School
• Founder at www.pleasewalkonthegrass.com

Recommended

6 people have recommended Phil

Connections

57 connections

Industry

Marketing and Advertising

Websites

• My Website
• Forum

Phil Holden’s Summary

I am a 'critical' marketing communications academic, writer, trainer and consultant.
With Nick Wilde, I wrote 'Marketing & PR' for A&C Black (2007) and I have just finished a new book - 'Virtually Free' - about online marketing for small businesses and other enterprises. It will be published in October 08.
I research non-traditional organisations and their application of marketing ideas (as well as their innovation of non-marketing or meta-marketing strategies) and spcialise in utilising Bourdieu's sociological theory.
I have devised training for small businesses and nonprofits and developed and led masters level courses.
I spent six years as director of a marketing communications agency and still maintain contacts with the industry. I have over 20 years' experience of communications in several industries and have been consulted by many companies, SMEs and national organisations.

Phil Holden’s Specialties:

Marketing, communications, writing, creative, branding, nonprofit, sports, social enterprise, sociological approaches, innovation in research.

Additional Information

Phil Holden’s Websites:

• My Website
• Forum

Phil Holden’s Groups:

CIM, Chartered Institute of Marketing, IDM, Institute of Direct Marketing, VSSN, Voluntary Sector Studies Network, ISTR, International Society for Third-sector Research.

•    Technology Marketing Community
•    Social Media Marketing
•    Insight Purpose Truth & Beauty
•    Communications Planning Association
•    Social Marketing Group
•    Professional Speakers on Philanthropy