Senior Web Analytics Consultant at Bell Web Solutions
Montreal, Canada Area
Senior Web Analytics Consultant at Bell Web Solutions
Montreal, Canada Area
Philippe Denis helps clients design and manage Web Analytics programs to accurately measure and optimize the performance of their digital strategies.
Having started his career 1999 in marketing agencies (Desjardins Bibeau, and then Groupe Everest), Philippe benefits from many years of experience as a communication and marketing professional, and dedicated the last few years to eBusiness, Web Analytics and online marketing.
Philippe also benefits from various experiences in public relation and social communications acquired through different mandates in Montreal and overseas.
As a partner at Nemo Solutions Interactives, he held the account director’s position and worked at business development, before moving to Telefilm Canada as Web Specialist.
Prior to joining Bell Web Solutions, Philippe Denis was Analyst, Marketing and eCommerce at Nurun, a global interactive marketing agency.
A communication sciences graduate from Université de Montréal, Philippe is currently completing post-graduate studies in eBusiness at l’École des Hautes Études Commerciales (HEC) Montreal.
Web Analytics, Business Analysis, Online Marketing, Digital Strategies
(Public Company; Internet industry)
August 2009 — Present (4 months)
(Privately Held; XXXX; Internet industry)
December 2007 — August 2009 (1 year 9 months)
Nurun is a global interactive marketing agency that develops and executes business-driving strategies, with more than 800 professionals collaborating in 13 offices located throughout North America, Europe and Asia.
At Nurun, Philippe worked with clients such as Evian, Bombardier Recreational Products (Sea-Doo, Ski-Doo, Evinrude, etc.) Loews Hotels, Michelin, Videotron and Unilever.
(Government Agency; 201-500 employees; Entertainment industry)
April 2005 — November 2007 (2 years 8 months)
Mainly translating the business objectives and users needs into Web solutions. Responsabilities also inluded web analytics, corporate communications, project management in web development, online marketing and some BI.
(Privately Held; 1-10 employees; Internet industry)
April 2003 — December 2006 (3 years 9 months)
Consulting and web development company. Act as account manager, project manager, administrator and at business developement.
(Non-Profit; 11-50 employees; Fund-Raising industry)
2003 — 2005 (2 years )
All communications and PR related to fund-raising campaigns to benefit The Children's. Webmaster.
(Non-Profit; 1-10 employees; International Trade and Development industry)
September 2002 — April 2003 (8 months)
The NetCorps program gives young people the opportunity to participate in innovative internships in the field of international development and IT.
Contract : Responsible for the 1000th volunteer PR campaign, including the editing of 6 short documentaries published on the Web.
(Non-Profit; 11-50 employees; International Trade and Development industry)
2001 — 2002 (1 year )
Development and roll-out of a social communication campaign in public healt. Director on the main project: an educational soap opera (Edutainment)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1999 — 2001 (2 years )
Development and project management on marketing/promotionnal campaigns for clients such as Molson, Jean-Coutu, Metro, SC Johnson, etc.
D.E.S.S. , eBusiness , 2007 — 2009
B.Sc. , Communications , 1998 — 2001
Professional Member of the Web Analytitics Association
http://www.webanalyticsassociation.org
Google Analytics Certified Professionnal
Marketing Experiments Professional Certification Program
Certified: Landing Page Optimization