Philippe Borremans

Current

Chief Social Media Officer at Van Marcke
Social Media Trainer at Conversationblog

Past

Social Media Communications at IBM
Managing Director at Blackline
European Lead New Media at IBM

Public Relations Consultant at Porter Novelli International

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Recommended

11 people have recommended Philippe

Connections

427 connections

Industry

Public Relations and Communications

Websites

Philippe Borremans’s Summary

Philippe Borremans started his business communications career at Porter Novelli International, a global public relations firm in 1995.

During his 4 year stay as a Public Relations Consultant he worked for organizations like Federal Express, Iomega, Monsanto and the Association of Plastic Manufacturers in Europe.

In 1997 he started to specialize in crisis communications and in - what was then called - “online PR”. His crisis communications experience covers union strikes, an airplane crash, a flame site and product recalls. Since then, applying the web and related technologies as communications and collaboration tools has been one of his favorite activities.

In October 1999 he was asked to join IBM Belgium in the function of PR Manager for the IBM Global Services business unit. After one year he held the responsibility for all external communications of all IBM business units in Belgium & Luxembourg.

From 2005 onwards he held a European coordination role for IBM’s online communications activities and the use of social media in the context of public relations. He became one of IBM's “evangelists”, often speaking at international conferences.

In January 2008 Philippe took a leave from IBM and co-created a social media agency called Blackline.

In 2009 Philippe shortly returned a part time function at IBM before accepting the role of Chief Social Media Officer at the Van Marcke Group of Companies.

He continues to give workshops on the use of social media and is a professional speaker on the topic.

Philippe is a founding member & member of the board of the International Association of Online Communicators, a full member of the European Association of Communications Directors (where he leads the new media work group) and is a member of the Belgian PR Center.

Philippe is also an avid Blogger and comments on social media, society, history and anything in between on http://www.conversationblog.com.

Philippe Borremans’s Specialties:

My specialties include: media relations (local Benelux as well as international), crisis communications, online communications, blogging, podcasting, videocasting, training, social media, consulting...

Philippe Borremans’s Experience

Chief Social Media Officer

Van Marcke

(Privately Held; Building Materials industry)

May 2009 — Present (7 months)

I am responsible for everything related to the use of social media for internal and external communication & collaboration for the different companies of the Van Marcke Group.

As Chief Social Media Officer I have a worldwide, cross business unit and cross company responsibility and report to the owner(s) of the group.

Please do not hesitate to get in touch.
Social Media Trainer

Conversationblog

(Public Relations and Communications industry)

January 2009 — Present (11 months)

Strategic consulting, training & coaching in the area of social media for business communications & enterprise 2.0. Internal Communications, External Communications & Crisis Communications.
Social Media Communications

IBM

(Public Company; IBM; Information Technology and Services industry)

January 2009 — May 2009 (5 months)

Support IBM's strategic communications priorities through the transparent use of social media in order to create real 2 way conversations between the company and it's constituents.
Managing Director

Blackline

(Public Relations and Communications industry)

December 2007 — December 2008 (1 year 1 month)

Blackline’s focus will be on public, private and non-profit-making organisations that wish to engage with their online audiences. The agency will advise on social media such as blogs, wikis, podcasts, videocasts and social networks. Combined with offline business communications outreach tools such as press releases and media interviews, Blackline provides a tailor-made solution to reach any target group. In addition, the agency offers consulting and hands on training & project management. Blackline provides also tactical support like social media releases, blogger outreach activities and the set up of optimized press rooms.
European Lead New Media

IBM

(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

October 1999 — May 2007 (7 years 8 months)

New Media Lead for Europe: coordinate the external blogging efforts of IBM thought leaders. Train, educate and assist them in setting up either personal/business blogs or industry blogs. Work with a European team to promote the use of new media within the organization.

Speak at relevant European conferences.

Public Relations Manager responsible for all media relations activities, planning and execution of IBM in Belgium and Luxembourg.

European liaison with IBM's HQ for all on-line PR related topics such as online monitoring, blogging,podcasting...
Public Relations Consultant

Porter Novelli International

(Public Company; 1001-5000 employees; Public Relations and Communications industry)

August 1995 — October 1999 (4 years 3 months)

PR Consultant working on several customers; FedEx (Benelux responsibilities), Iomega (European responsibilities), APME (local resp.), ECVM (local resp.)and others. Strategic PR planning and execution, team leader, specialising in crisis communications and online PR.

Additional Information

Philippe Borremans’s Websites:

Philippe Borremans’s Interests:

Maritime/Naval history, military history, reading, travel, and a very strong interest for the region I live in: Pajottenland, also called the Tuscany of the North. Podcasting, blogging, new media, communications, freedom of speech, journalism, PR

Philippe Borremans’s Groups:

Member of the Board of the International Association of Online Communicators.
Member of the European Association of Communications Directors.

eOffice
The Greater IBM Connection: IBM's alumni program for past and present IBM employees
E-Marketing Belgium
Consultants Network
Speakers and Panelists
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Online Media Professionals Benelux
Public Relations Professionals
Event Planning & Management - the 1st Group for Event Planners
HRMinfo.net
New Media, Social Media, and Social Networking Participants
Network of PR Professionals
Social Media Influence
Corporate Communications Executive Network
European Conference Bloggers
Public Relations and Communications Professionals
3C - Corporate Communications Community
Communication Professionals Belgium
Happy At Work Belgium
Swiss Business Club
Crisis Communication
Community for Crisis and the Media
Het Nieuwe Werken
European Association of Communication Directors (EACD)
Professional Keynote Speakers - by Jorge Olson
Social Software
International Center for Sustainable Excellence
Melcrum's Communicators' Network
Social Media Professionals Association
Rekruteren
New (ways of using) Media in Belgium
BViC - Belgische vereniging voor interne communicatie
Whitepaper Central
Eupreramembers
Business meets IT
Twunch.be
Multidimensioneel Ondernemen Vlaanderen