Philip Hubertus

Manager, Product Management - Location Based Services Platform at NAVTEQ

Frankfurt Am Main Area, Germany

Current
  • Manager, Product Management - Location Based Services Platform at NAVTEQ
Past

see less...

7 more...

Education
  • Fachhochschule Wiesbaden
Recommended
Philip has 12 recommendations 12 people have recommended Philip
Connections
148 connections
Industry
Marketing and Advertising
Websites

Philip Hubertus’s Summary

As a Manager Product Management I work on defining and developing product strategies, scoping and defining business and functional requirements, and working with internal and external teams on the successful implementation.
I drive success by defining KPIs and reports, tracking results, and generating learnings for continuous improvements.
I'm used to working with teams and clients across borders and time zones.

My expertise also covers CRM based product marketing. I managed the integrated implementation and execution of customer acquisition and retention campaigns across digital and classical channels (Web, e-mail, mobile, dialog mailings, call centers, events, fulfillment, etc).

Philip Hubertus’s Specialties:

global collaboration and working with remote teams, client and partner relationship development and management, digital / emerging media, integrated marketing experience - advertising, channel management, dialog and digital

Philip Hubertus’s Experience

  • Manager, Product Management - Location Based Services Platform

    NAVTEQ

    (Public Company; NOK; Information Technology and Services industry)

    January 2009 — Present (11 months)

    I'm part of the Location Based Services Platform (LBSP) group that is dedicated to define the core services that incorporate NAVTEQ data products and provide them through applications for map display, local search and/or routing. All our products are based on the MapTP technology framework.

    I'm currently focusing on the integration of map & location content into the framework.

    LBSP is part of NAVTEQ Connected Services and Solutions which is offering customized, white-labeled or co-branded web, mobile and media applications that NAVTEQ delivers to end-users for your customers. Our Connected Solutions build on and "wrap" around our Connected Services and content into complete end-user experiences.
    NAVTEQ Connected Services are data feeds (XML, RSS, etc.), and/or web based APIs providing access to our LBS Platform. These services provide our customers with the ability to create and deliver customized solutions that meet their end-users needs.

  • Manager Product Management Global Online Services

    NAVTEQ

    (Public Company; NOK; Information Technology and Services industry)

    August 2007 — December 2008 (1 year 5 months)

    In NAVTEQ's Connected Services group I have worldwide product responsibility for consumer facing Internet and mobile products, services, and functionality - this includes the recently acquired Map24 web portal and mobile application (www.map24.com).

  • Consultant CRM & Analytics

    NEUE DIGITALE (an Avenue A | Razorfish Company)

    (Public Company; 51-200 employees; Marketing and Advertising industry)

    September 2006 — August 2007 (1 year )

    I was responsible for working with clients on defining web solutions based upon CRM strategies and setting up the agency's actionable analytics offerings.
    The CRM side includes the set up of programs for identifying, segmenting and targeted messaging to consumers across digital channels like website, e-mail, media, or mobile.
    The analysis offering includes defining KPIs, consulting on the implementation of web analysis tools, using analysis methodologies to generate user and usage insights for optimized user experiences and marketing effectiveness.
    Clients included Adidas, Audi, The Coca-Cola Company, Daimler-Chrysler, Nintendo of Europe, Philip Morris International, and 20th Century Fox.

    NEUE DIGITALE is a creative agency for digital marketing.
    On the very top of the German digital agencies ranking in 2005 & 2006, NEUE DIGITALE was winning new major clients every month and expanding by opening a new office in Berlin in 2007.
    NEUE DIGITALE is an Avenue A | Razorfish company.

  • Director Data & Analytics

    MRM Worldwide

    (Public Company; 501-1000 employees; Marketing and Advertising industry)

    2003 — August 2006 (3 years )

    Responsible for CRM data & analytics services to GM brands Opel, Saab and Chevrolet in Germany:
    Managing campaign support across all consumer touch-points: dialog campaigns, e-newsletters, call center campaigns, promotions and events
    Supervising data related processes of campaigns, i.e. counts, segmentations, selection recommendations, output delivery, data capture, brochure fulfillment, results tracking and analysis etc.
    Delivery of increasingly effective CRM activities
    Best practice guidance across multiple marketing activities in the consumer and small fleet area
    Key team member of a business process outsourcing project
    Defining the projects scope and gathering of requirements
    Presenting the proposed solution to the marketing board
    Implementation of new CRM infrastructure and processes, integrating multiple data silos

    This included managing account managers in Frankfurt and supervising the operational team in MRM's data center in London

  • Consultant Strategy

    Zentropy Partners

    (Public Company; Marketing and Advertising industry)

    2000 — 2003 (3 years )

  • Project Manager

    APL Digital

    (Public Company; Marketing and Advertising industry)

    1999 — 2000 (1 year )

  • Project Manager

    Lowe Lintas Interactive

    (Marketing and Advertising industry)

    1999 — 2000 (1 year )

  • Account Manager

    Change Communication

    (Marketing and Advertising industry)

    1999 — 1999 (less than a year)

  • Project Manager

    Interactive Marketing Partner

    (Marketing and Advertising industry)

    1997 — 1997 (less than a year)

  • Account Management

    Ammirati Puris Lintas

    (Public Company; Marketing and Advertising industry)

    1997 — 1997 (less than a year)

  • Account Management

    Leo Burnett

    (Public Company; Marketing and Advertising industry)

    1994 — 1994 (less than a year)

Philip Hubertus’s Education

  • Fachhochschule Wiesbaden

    Diplom-Betriebswirt , marketing, business administration , 1996 — 2001

    Final degree: 1.6 (1 being best)

    Final thesis: "Marketing Strategies in the Age of the E-Customer" - degree: 1.0

    Majors in: product management, distribution management, market research, economics.

    Relevant coursework: business administration (law, data processing, purchasing & operations management, mathematics, taxes, personnel, accounting)

Additional Information

Philip Hubertus’s Websites:

Philip Hubertus’s Interests:

Motor Sports, Gadgets, Running Languages: German: mother tongue English: fluent in reading, writing, and speaking French: elementary knowledge Italian: elementary knowledge

Philip Hubertus’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Full Profile

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Philip Hubertus’s full profile:

  • See who you and Philip Hubertus know in common
  • Get introduced to Philip Hubertus
  • Contact Philip Hubertus directly

View Full Profile