Founder, The Full Effect Company. Business, Marketing and communications consultant
Birmingham, United Kingdom
- Current
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- Founder at The Full Effect Company
- Past
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- Board Group Account Director at Saatchi & Saatchi Advertising
- Board Director at Ted Bates Advertising
- Account Director at McCann Erickson Advertising
1 more...
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Phil Darby (phil@thefulleffect.com)’s Summary
My work covers two broad areas:
Advising marketing services firms of all flavours on their own business development.
• I work with agencies throughout Europe, the US, the Middle East and Australia introducing them to a new perspective on marketing and brand development, helping them build tools and take them to market.
• I set up and run new business programmes that have contributed millions in billings to agencies around the world and transformed many in the process.
Working with organisations in many commercial sectors and markets
• To develop powerful brand communities that drive business growth
• Helping them achieve more with their investment through the use of integrated business and marketing strategy
• Assembling strong and motivated teams of marketers and marketing service partners and managing them to achieve maximum ROI.
I address three broad business areas.
• I help businesses achieve greater efficiency and ROI – My Full Effect Marketing approach takes integrated marketing to a new level, addressing all the issues that influence the success of a business in a single end-to-end strategy.
• I build powerful brand communities. – My Brand Discovery programme is a total solution to brand development. It starts by helping the organisation pin-point the critical elements of their brand and develop a Brand Model. Then it rolls out into an ongoing corporate process designed to ensure that the brand promise is represented consistently at every level of the organisation.
• I assemble world-class teams. – Combining my clients’ own personnel with specialist partner organisations and independent experts to deliver the strategies I create and using my own project management approach to ensure we hit all the buttons. I also devise internal marketing and training programmes and deliver workshops to key managers and mentor processes and people up to board level.
Phil Darby (phil@thefulleffect.com)’s Specialties:
• Intimate with every marketing discipline. Hands-on capability in many.
• Operated at the forefront of on-line marketing since 1995.
• Strong guerrilla and experiential marketing.
• An Innovator, committed to the “ideas organisation”.
• International experience.
• In-depth experience of many sectors.
• Emphasis on personnel development internal training and mentoring programmes.
• Liaise mainly at board level, but able to forge strong relationships at every level of an organisation.
