Owner, The Full Effect Company. Business, Marketing and communications consultant
Birmingham, United Kingdom
- Current
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- Owner at The Full Effect Company
- Past
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- Board Group Account Director at Saatchi & Saatchi Advertising
- Board Director at Ted Bates Advertising
- Account Director at McCann Erickson Advertising
- Recommended
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11 people have recommended Phil - Connections
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152
connections
- Industry
- Marketing and Advertising
- Websites
Phil Darby (phil@thefulleffect.com)’s Summary
So, what's with the duck? Take a look at http://www.thefullblog.com to find out.
Almost twenty years ago I introduced a new approach to marketing that I called Full Effect Marketing and set up a business - The Full Effect Company to deliver it. Today the Full Effect Marketing book is in the pipeline and I present my philosophy through seminars and workshops around the world.
Full Effect Marketing assumes that all businesses are marketing businesses and every function in every organisation has a marketing role to play. I create fully integrated, end-to-end business and marketing strategies that tackle every obstacle to growth and introduce organisations to new structures and practices that place marketing firmly at their centre and are indisputably more efficient than those that almost all businesses are used to.
Full Effect Marketing weaves together many tools and processes to create seamless end-to-end growth strategies. Some of these tools I have created, others I have borrowed and I guess there are still more that I am yet to invent or discover in response to the obstacles that my clients and I encounter along the way.
As in life, the basis of Full Effect Marketing is communications of all types, on all levels both inside and outside the organsation. I'm absolutely media neutral, I don't acknowledge the lines that communications are supposed to be either above or below - they are not there - never have been.
I believe that brands are the key to successful business, but recognise that most businesses don't really understand them. I help organisations discover their true brand and show them how to build a community around it that will drive their business forward.
I'm happy to exchange thoughts with anybody who has a genuine interest in making things happen. You can start the ball rolling by visiting my blog at http://www.thefullblog.com. You'll also learn about the duck there!
Phil Darby (phil@thefulleffect.com)’s Specialties:
I work with clients of all kinds and sizes, in all sectors and markets throughout the world taking a different approach to marketing strategy to increase ROI. Half my work is with marketing servces groups large and small, who I help to develop their own insights, structures and practices in answer to the growing demands on them for accountability and pro-activity in today's new global market.
